Puyuan sweaters are causing trouble again, using new tricks at the order fair
In the past, renting a hotel, negotiating a venue, and hosting receptions for a brand’s trade fair cost as little as three to five million yuan and as much as one or two million yuan, which is a huge sum for some small and medium-sized enterprises. s expenses.
On June 18, at the Sweater Innovation Park in Puyuan, Tongxiang, Zhejiang Province, the “No. 1 Fashion Town in China”, a gathering of “hundreds” of enterprises to create a “four stresses” civilized park with wisdom and joint grouping was held for national (autumn and winter) exchange and ordering The meeting activities gave a new solution to this problem.
In the post-epidemic era, great changes have taken place in the transaction models and sales channels of traditional industries. At the opening ceremony, nearly a hundred companies participated in the joint efforts of the China Wool Textile Industry Association, local financial departments, and relevant departments of the local party committee and government. With the efforts, Puyuan sweaters are helped to gather customers and expand the market.
“Because small and micro enterprises still have some room for improvement in terms of brand cultivation and product quality control.” Liu Yan, Vice President of China Wool Textile Industry Association According to the introduction, “The association will assist Puyuan Sweater Innovation Park to develop an evaluation system adapted to the product improvement of small and medium-sized enterprises, and provide comprehensive services to small, medium and micro enterprises from the perspective of product quality and brand improvement, so that they can continue to grow and develop according to stages and goals. Improve.”
The China Wool Textile Industry Association is a business guidance organization for my country’s wool textile industry. It has long provided continuous support to the Puyuan knitted sweater industry and the cultivation of small and medium-sized enterprises in the Puyuan Sweater Innovation Park. At the opening ceremony, China Wool Textile Industry Association and China Small and Medium Enterprises Association, Tongxiang CityIntellectual Property Rights Protection Center, National Textile and Garment Product Quality Inspection and Testing Center (Tongxiang, Zhejiang), Tongxiang The Puyuan Branch of Rural Commercial Bank jointly signed a cooperation agreement with the management of Puyuan Sweater Innovation Park. Small and micro enterprises in Puyuan Sweater Innovation Park can organize applications for new product selection every year.
It is understood that the China Association of Small and Medium Enterprises will establish a strategic partnership with the Puyuan Sweater Innovation Park and establish a regular communication mechanism; the Tongxiang Intellectual Property Protection Center will establish an “Innovation Park Intellectual Property Service Department” to serve as the Puyuan Sweater Innovation Park. Small and micro enterprises in the sweater innovation park provide design patent application agency services, intellectual property innovation application and other related services; as a professional and authoritative testing agency for sweater products, the National Textile and Apparel Product Quality Inspection and Testing Center (Tongxiang, Zhejiang) will provide long-term support for Puyuan Wool Tongxiang Rural Commercial Bank Puyuan Branch will provide high-quality all-round financial services to small businesses in Puyuan Sweater Innovation Park.
The China Wool Textile Industry Association has recognized the Puyuan Sweater Innovation Park as a “Pilot Park for Brand Cultivation and Growth of Small and Micro Enterprises in China’s Wool Textile Industry”, and the China Association of Small and Medium Enterprises has recognized the Puyuan Sweater Innovation Park as a “Specialized, Specialized and New Product in the Yangtze River Delta.” Small and micro enterprise park pilot service base.”
Since March this year, the management and operators of Puyuan Sweater Innovation Park have conducted visits and surveys to more than 300 small and micro enterprises in the park. At the opening ceremony, the “Proposal” for striving to create “four stresses” civilized small businesses was issued to small and micro enterprises. Starting from June this year, for three consecutive years, we have launched the “Four Stresses” civilized park and a series of ordering fairs twice a year, namely innovation, quality, integrity, and standards, aiming to enhance the comprehensive competitiveness of small businesses. Help small and micro enterprises overcome difficulties and promote high-quality development of the industry. The “Four Lectures” focus on innovation, quality, integrity and standardization, aiming to enhance the comprehensive competitiveness of small businesses and improve the overall quality of the company. The joint group national exchange ordering activity is aimed at small and micro businesses that receive a small number of orders. Pain points, gathering customers and expanding the market.
“We have grasped 12 key points from 4 angles, and we must guide them in a targeted manner to highlight the competitiveness of the company.” Founder of Puyuan Sweater Innovation Park and Chairman of Zhejiang Huawang Technology Group Co., Ltd. Shen Jianhua introduced, “Puyuan Sweater Innovation Park is a national-level demonstration base for mass entrepreneurship and innovation for small and micro enterprises. There are nearly 300 sweater sales, processing, design and other types of enterprises gathered here. Through grouping, we hope to build an innovation park The golden business card of distinctive fashionable women’s clothing and distinctive men’s clothing will attract more buyers from all over the country and even abroad to the innovation park, and use the platform to support the innovative development of enterprises.”
AAA functional fabric network SVSGHRUTO
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