China Fashion Index (Industry) Report Released

The “2023 China Fashion Index (Industry) Report” (hereinafter referred to as the “Report”) was recently released. The “Report” was jointly produced by the People’s Government of Shengze Town, Wujiang District, Suzhou City, China Fashion Designers Association, and China Textile Construction Planning Institute.

The “Report” has made new definitions of fashion and fashionability respectively: Fashion is the vanguard of the trend of the times, the inheritance of excellent culture, the expression of advanced technology, and the sublimation of a good life; fashionability is what fashion products have It conveys the sum of the trends of the times, excellent culture and advanced technology.

The “Report” shows that under the guidance of fashion creation, a healthy industrial creation ecology is taking shape. 47.8% of designers believe that cultural expression is the direction that China’s fashion industry needs to improve urgently; the Eastern trend prediction system is being established, and the 2022 fashion consumption trend research will be released 2168 times, Popular Trends2,251 research releases; industrial collaborative innovation continues to strengthen, with 43.1% of fabric companies maintaining joint development of products with less than 10 downstream customers and joint development with more than 50 downstream customers Fabric companies that produce products account for 21.9%; new designers continue to rise and show a rapid growth trend, mainly distributed in first-tier cities such as Shanghai, Shenzhen, Beijing, and Guangzhou, and overseas cities such as London, New York, and Milan, of which first-tier cities account for 72.2%, and overseas Cities account for 18.5%; physical carriers such as creative design platforms continue to innovate and expand. Currently, there are 54 textile and clothing creative design pilot parks (platforms) nationwide, distributed in 14 provinces, municipalities, and autonomous regions, of which Zhejiang Province has the most, with 13 Individually, model innovation reflects the establishment of new or promotion of existing industrial carriers through the operation and management model of “government promotion, enterprise development, and market operation”.

The “Report” pointed out that fashion consumption has greatly stimulated the vitality of the industry. In 2022, my country’s online and offline clothing retail sales will increase by 19.3% year-on-year, and clothing exports will increase by 3.2% year-on-year; consumer satisfaction with the fashionability of Chinese clothing brands is improving overall, among which , the recognition rate for cultural expression is as high as 82.2%, the recognition rate for trend setting is 81%, the recognition rate for technological innovation is 76.9%, and the new demand for fashion consumption is showing It has five major characteristics: “Practical value is higher than price, appearance and functionality are important, recognition is more important than personality, scene-based experience is more differentiated, and brand culture resonates”.

The “Report” shows that the consumer market is showing four major trends: fashion consumptionQuality is changing from scale consumption to quality consumption and green consumption; fashion consumption channels are shifting from focusing on a single channel to Online and offline integrated integration transformation; fashion consumption mode changes from single purchase to social and timely experience consumption; fashion consumption culture changes from product consumption to cultural consumption.

The “Report” pointed out that fashion communication has effectively improved consumers’ cultural confidence, and the rich communication forms of new channels and new carriers have enhanced the influence of communication. In 2022, the average daily video views of Douyin’s apparel section will be 5.3 billion, of which local apparel brand content views account for 87.8%; fashion communication focuses on nation, history, and contemporary culture, and is jointly shaped through “values + scenes” Brand culture, 14 national fashion representative brands will achieve a total operating income of 165.41 billion yuan in 2021, with a market share of 22.9%. Li Ning, Anta, Bosideng and other brands have become the leaders of national fashion representative brands; use the International Fashion Week as a medium to enhance international Influence, the number of Chinese clothing brands showing in the four major international fashion weeks of Paris, Milan, London and New York is growing rapidly; clothing brands going overseas have effectively enhanced China’s international fashion voice. There are 65 representative clothing brands, including Fast fashion brands accounted for 32.3%, women’s clothing brands accounted for 56.9%, and 46.2% of clothing brands went overseas through DTC.

The “Report” shows that in terms of fashion manufacturing, technological innovation has become its main driving force. New materials New processes have effectively improved the technological content of fashion manufacturing. 97% of the companies developing new technological fabric products, of which 92.4% of the surveyed companies are developing and producing functional Fabrics; digitalization of fashion design accurately reaches consumer demand, 40% of fabric companies and 30% of clothing companies have used 3D software, and 6.6% of clothing brand companies use 3D design software to develop products accounting for more than 50%; digitalization of fashion production helps improve In terms of industrial efficiency, more than half of companies have implemented digital operation management in their main business links. Production and manufacturing companies need to strengthen their integrated management of industry and finance. Clothing brand companies need to strengthen their digital channel management. Full-process digital collaboration accelerates rapid iteration of fashion manufacturing. , about half of the companies have achieved rapid response, among which more than half of the fabric companies have a fast turnaround within 20 days, more than half of the clothing brand companies have a fast turnaround within a month, and nearly half of the clothing production and processing companies have a fast turnaround within 20 days.

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