Huzhou: Focus on the cluster development of Chinese time-honored Hu pen and silk brands

Recently, the Circulation Department of the Ministry of Commerce held a seminar on the construction of Chinese time-honored brand clusters. The commerce departments of Huzhou City, Hangzhou, Shaoxing and other places and traditional Chinese medicine, Longjing tea, rice wine, Hubi, Representatives from silkand other related companies were invited to participate. The seminar aimed to promote the innovation and development of time-honored brands. At the meeting, there was an in-depth discussion on the plans, problems and development of Chinese time-honored brand cluster construction. The meeting believed that building a cluster of Chinese time-honored brands is a new idea to promote the integrity and innovation of time-honored brands. The government, associations, and enterprises must strengthen collaboration and continue to explore.

This time, five major brand clusters in the province participated in the seminar, and Huzhou Hu Pen and Silk were included among them. Huzhou’s two classic industries, Hupen and Silk, have profound cultural heritage and have made Huzhou the “Crown of Pens” and “The House of Silk”. After nearly a thousand years of inheritance and development, it has cultivated well-known domestic and foreign time-honored brands such as “Wang Yipin”, “Meiyue” and “Yongchang” and industrial clusters such as “Hubi Town” and “Silk Town”. At the same time, in recent years, efforts have been made to create innovative empowerment The platform promotes the new vitality of “time-honored brands”, and the Yangtze River Delta (Deqing) Time-honored Brand Industry Cluster was established, becoming the first time-honored brand cluster in Zhejiang Province for cross-regional cooperation, creating Hubi and Silk time-honored brand clusters with obvious regional characteristics, brand leadership, and Advantageous conditions for industrial development.

In the next step, the Huzhou Municipal Commerce Bureau will take advantage of the current booming economic development opportunities of time-honored brands and national trends to continue to promote the inheritance and innovative development of time-honored brands. At the same time, it will deepen the planning of Hubi and silk clusters and actively contribute Huzhou wisdom and solutions to the development of Chinese time-honored brand clusters.

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