Shenzhen Lixiu Clothing Cultural District: Clothing market returns
As summer consumer demand continues to activate, the peak season for clothing purchasing is continuing. In Shenzhen’s Lixiu Clothing Culture Street, bustling wholesale merchants and buyers dragging suitcases shuttle between buildings; store clerks are busy receiving orders, packaging goods and sending them to all parts of the country; logistics collection Trucks and vehicles shuttle back and forth, creating a busy scene…
“Compared with the same period last year, the overall consumption in the neighborhood has increased by 50% to 70%, and the market has obvious recovery momentum, showing a continuous improvement trend.” said Li Fang, president of Shenzhen Lixiu Fashion Industry Association.
Shenzhen clothing occupies an important position in the country and even the world’s clothing industry. About 70% of the country’s high-end women’s clothing brands are gathered here. Lixiu Clothing Culture Street, located in the core area of Nanshan District, serves as a high-end women’s clothing original design base. It has gathered more than 10,000 business entities and more than 6,000 fashion designers, and the industry has radiated nearly one million employees. “The women’s clothing fashion index in this neighborhood is about 4 days ahead of the country. Nearly 8% of the country’s fashion clothing is exported here, and the speed of new products is zero time difference with the international market.” Li Fang said.
Walking in a block building, a brightly decorated clothing store attracted the reporter’s attention. This is the physical store of Shenzhen’s original designer brand “PANTTERFLY”. I saw Pan Rong, the brand manager, enthusiastically introducing the latest clothing to customers, while the clerk on the side was busy billing customers at the checkout. “In March last year, the store had a backlog of spring and summer clothing with a cost of tens of millions of yuan. However, only half a month into this year’s peak sales season, the spot goods were sold out in 2 months. Sales increased by about 300% year-on-year, and the popularity has been Continue.” Pan Rong told reporters.
“In the near future, despite the rising popularity of clothing consumption, consumers’ consumption habits have become more rational.” Pan Rong said, “We have made targeted adjustments in clothing design, paying more attention to practicality and style. Try to adapt to a variety of situations.”
What also affects clothing design is changes in consumer groups. Sun Guidi, a fashion designer who has worked in the clothing field for 20 years, said: “Currently, domestic clothing consumers are mainly post-2000s. They are particularly fond of national fashion, national style, and domestic product culture. This is also a sign of young people’s cultural confidence. The embodiment of the rise.” Based on this, he insisted on integrating traditional culture into design and founded many Chinese designer brands. “Clothing is not only practical, but can also become a carrier of national culture and values.” Sun Guidai said.
Designs rich in cultural heritage have greatly promoted clothing sales. “In March of this year alone, our three subordinate brands performed four shows. Once the new products were launched, the sales far exceeded expectations, which greatly enhanced our confidence.” Sun Guidin said that they have already started to design new products for next spring and summer. After the plan and design are completed, it still needs to be printed and reviewed, which is both busy and fulfilling.
The clothing market continues to improve, which has also driven the demand for upstream textile fabrics. Some garment fabrics factories are receiving an endless stream of orders. Shenzhen Shangshangcheng International Fabric Accessories Trading Center, which has nearly 200 fabric accessories companies, is a good place for many garment practitioners to purchase fabrics.
Not long ago, a lively fabric matchmaking meeting was held here, attracting nearly 30 fabric companies. The fabrics on display were colorful andQualityis superb and eye-catching. “Kaixiya” is one of the representative brands participating in this matchmaking meeting. It is also the leading brand in the silk industry stationed in the trading center, leading or participating in 80% of the silk industry. The above national standards are formulated.
“‘Fabric weaving + technology’ is a major selling point of ‘Kaixiya’ fabrics. Taking our 2023 core innovative fabric silk Nexus silk as an example, we use scientific and technological means to provide sun protection function to silk fabrics. This product has a sun protection UPF value It can be up to 8 times the national standard, which is a breakthrough in the manufacturing of silk fabrics.” said Fu Qiang, general manager of the South China Marketing Center of Zhejiang Kaisiya International Co., Ltd.
“While using new technologies, we have given silk more cultural connotations.” Fu Qiang told reporters that at the beginning of this year, “Kaixiya” and the Forbidden City Cultural and Creative Industries Co., Ltd. launched the “Splendid Sui Gong” series of fabrics. Modern interpretations of traditional Chinese cultural representative works such as “Thousands of Miles of Rivers and Mountains” and “Guangzhou Embroidery of Hundreds of Birds contending” are performed on silk fabrics to promote the inheritance of the beauty of silk and convey the confidence of oriental aesthetics. These innovatively designed fabrics were sold out as soon as they were launched and are still in short supply.
While fabric innovation continues to boost the sales of clothing, it also drives the entire clothing industry to develop to a higher level. Fu Qiang said: “It has been some time since the peak sales season in March, but many buyers are still contacting us and want to place additional orders according to the original specifications. The affirmation and recognition of buyers is both an incentive and a spur to us, and will promote the entire The apparel industry is developing towards positive development and a virtuous cycle.”
“Clothing brands and fabric manufacturers are like fish and water, interdependent.” Zhejiang Jiaxing Huixu Textile Co., Ltd. Shenzhen Branch has been focusing on the research and development, printing and dyeing of mulberry silk fabrics for 10 years, Wang Xintian, general manager of the company, toldReporter, “Thanks to the influence of Shenzhen’s fashion industry, it has driven the demand and sales of clothing fabrics. After we entered the Shangshangcheng International Fabric Accessories Trading Center, all kinds of fabrics have become very popular. In April this year, sales increased on average year-on-year. 60% to 70%, and some special fabrics have even increased by more than 90%.”
“Today, more and more outstanding designers and fabric wholesalers across the country choose to settle in Lixiu Clothing Cultural District, jointly leading the development of the high-end women’s clothing industry.” Looking to the future, Li Fang said that they will be committed to cultivating a group of talents with High value-added international original clothing brands, starting from cultural creativity, design and research and development, education and training, cross-border and cross-city exchanges, comprehensively enhance and optimize the traditional clothing industry and create an original clothing cultural industry chain.
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