To create a 100-billion-level industrial chain, Henan Province’s clothing production will reach 3.5 billion pieces in 2022
On the afternoon of June 26, the 4th China Clothing Brand Live Broadcast Conference was officially launched at the central gate of Zhengzhou Economic and Technological Development Zone, attracting flashing spotlights. At the meeting, the speeches of many experts and responsible persons gave everyone a new understanding of the upgrading and transformation of the clothing industry.
In 2022, national clothing online sales will account for nearly 50% of domestic market sales
“Our country has entered the ranks of the world’s apparel manufacturing powers.” Yang Xiaodong, vice president of the China Garment Association, said in his speech that this sentence was compiled by the China Garment Association in the preparation of the “Guiding Opinions on the Development of China’s Garment Industry during the 14th Five-Year Plan” views raised at the time.
Data shows that in 2022, China’s online clothing sales will be close to 50% of the domestic market sales. The total online retail sales of clothing, shoes, hats and knitwear nationwide will account for 21.5% of the national online sales of physical goods. Online physical sales will still account for 21.5% of the total. Largest category.
Online new retail models are becoming increasingly mature. Currently, new marketing models such as live streaming and short videos have become the main incremental market for clothing e-commerce. Live streaming e-commerce has become Thenew normal of online clothing retailing. The company’s marketing channels have gradually expanded from traditional e-commerce platforms such as Taobao and JD.com to short videos, community group buying, and social platforms. The transaction volume of clothing and apparel live streaming e-commerce has exceeded that of traditional e-commerce. The holding of the China Clothing Brand Live Broadcast Conference is to seize the new trend of innovative clothing sales models, gather industry resources and platform resources, link products and channels, and promote deep changes in the industry.
In the first quarter of this year, online retail sales of physical goods in Henan Province increased by 19.3% year-on-year, 12 percentage points higher than the national average growth rate. E-commerce has become an important force in restoring and expanding consumption. Henan Province’s industrial clusters which are suitable for live broadcast sales, such as textiles, clothing and bags, have obvious advantages. Among them, several clothing live broadcast bases such as Daguan International Trade and Yinji Market have outstanding cargo carrying capabilities.
Currently, Henan is making every effort to promote consumption quality expansion and upgrading. The Henan Provincial Department of Commerce will regard the development of live broadcast e-commerce as an important starting point for industrial transformation, expansion of consumption, and increase of employment. It will support various localities in cultivating live broadcast entities, optimizing the live broadcast environment, and improving the live broadcast industry. chain and build e-commerce live streaming parks and bases.
The textile and garment industry is a 100-billion-level industrial chain in Henan
Textile and clothing has always been an important traditional advantageous industry in Henan Province. Recently, the Provincial Party Committee and the Provincial Government issued and implemented the “Work Promotion Plan on Accelerating the Construction of a Modern Industrial System and Focusing on Cultivating Key Industrial Chains”, focusing on planning and cultivating 7 advanced manufacturing clusters. There are 28 industrial chains. Textile and apparel, as one of the 100-billion-level industrial chains, has been led by a provincial leader to form a special work class. All work on cultivating and strengthening the industrial chain is progressing in an orderly manner. The clothing e-commerce live broadcast conference held at this time will play a positive role in promoting the cultivation of textile and clothing industry chain clusters and accelerating industrytransformation and upgrading.
6·26 China Fashion Live Broadcast Day is not only a festival for Chinese clothing people, but also attracts extensive participation from overseas supply chains. This time, the Korea Trade and Investment Promotion Corporation has led more than a dozen Korean clothing industry chain suppliers Participate in this event.
In his speech, Hong Chang-pyo, general representative of the Greater China Region of the Korea Trade-Investment Promotion Agency, said that over the past 30 years since the establishment of diplomatic relations between China and South Korea, the overall transaction scale between the two countries has exceeded US$300 billion. In 2022, the trade scale between South Korea and Henan Province increased by 11% from the previous year, reaching US$12.5 billion. The trade volume in the first quarter of 2023 has reached 3 billion U.S. dollars. It is speculated that the trade exchanges between South Korea and Henan Province will still show a continued growth trend this year.
As one of the six pillar industries, Henan Province’s garment industry has developed rapidly in recent years with the support of a strong logistics foundation and geographical advantages. Among them, Henan Province’s clothing production volume will reach 3.5 billion pieces in 2022, accounting for 60% of the production volume of China’s women’s pants industry. A regional large-scale clothing industry value chain has been formed. The center of China’s textile industry is also shifting to Henan.
Zhengzhou has cultivated more than 2,000 garment enterprises with an output value of approximately 26 billion yuan
In recent years, Zhengzhou, guided by “fashion, creativity and innovation”, has focused on optimizing layout and adjusting structure, actively undertaking industrial transfer, and strengtheningTechnological innovation promotes the transformation of the textile and garment industry from labor-intensive to smart and “light”, creating Xinmi New District and Zhongyuan District of Xinmi City The two major distinctive clothing industry clusters in the textile and clothing area have given birth to more than 2,000 clothing companies with an output value of approximately 26 billion yuan. They have cultivated a number of well-known brands such as Yiyang, Lingxiu, Mengshuya, and Yalida. The annual sales volume of various types of clothing Ranked sixth in the country, “Chinese women’s pants look at Zhengzhou” has become popular across the country.
Currently, Zhengzhou is focusing on the construction of the National Women’s Pants Manufacturing Center, the Zhongyuan Clothing Design Center and the Mid-to-High-end Women’s Clothing Manufacturing Center, vigorously implementing the “three-product” strategy of increasing varieties, improving quality, and creating brands, focusing on cultivating the clothing industry to R&D, design creativity and brand� development, promote the transformation of mid-to-high-end brand clothing into serial production, expand the production scale of brand clothing enterprises, and enhance brand awareness.
“Zhengzhou’s live broadcast e-commerce market has broad prospects and huge potential.” Song Shaodan, deputy secretary-general of the Zhengzhou Municipal People’s Government, said that Zhengzhou has obvious advantages in industrial clusters such as clothing and home furnishings, modern food, and international beauty products that are suitable for live broadcast sales. During the June 18 Shopping Festival that ended, online retail sales through live broadcast platforms such as Douyin and Kuaishou exceeded 2.6 billion yuan, accounting for about 45% of the province.
In 2022, Zhengzhou Economic and Technological Development Zone ranked 23rd among the 230 national-level economic and technological development zones in the country, ranking among the top 30 for three consecutive years. At the highquality development work conference of the province’s development zones held on June 21 this year, the Economic Development Zone won the first place in the assessment and evaluation of high-quality development of the province’s development zones and continues to Remain first in the province. Up to now, the Economic Development Zone has established 4 live broadcast bases, more than 500 live broadcast rooms, and more than 1,000 contract anchors. In 2022, the transaction volume of live broadcast e-commerce will reach 2.66 billion yuan.
This year coincides with the 30th anniversary of the establishment of the Economic Development Zone. As a core gathering area for international trade and new e-commerce, the Economic Development Zone will take this event as an opportunity to accelerate the construction of a 1 million square meter live broadcast e-commerce industrial base. Efforts will be made to create an influential benchmark for live broadcast e-commerce clusters across the country.
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