The rise of sports trend, Keqiao outdoor fabric companies seize the segmented track
With the current rise of national sports, outdoor sports construction has pressed the “fast forward button”, which has also brought unprecedented consumption growth to the entire outdoor industry. In Keqiao, more and more textile companies have seized on the new trend of outdoor sports, starting from the innovation, functionality, comfort and fashion of outdoor sports fabrics, and constantly polishing quality, innovating design, and improving technology. Let outdoor sports fabrics move from niche categories into the public eye.
Multifunctional outdoor sports fabrics are popular
With the advancement of technology and changes in consumer attitudes, single windproof and waterproof products can no longer meet the growing consumer demand. Multifunctional fabrics are increasingly favored by consumers, andThe application of new materials is an effective way to diversify the functions of fabrics.
“We created our own outdoor sports stretch fabric brand YA’S-TEX, and the market response has been very good.” Zhang Bin, the person in charge of Shaoxing Yangshi Textile Co., Ltd., showed the product to reporters while introducing it. This is a chemical fiber sports fabric that has elasticity, good wear resistance, and is stretchable on all sides. Based on this base fabric, it can be water-repellent, water pressure resistant, breathable, moisture-absorbent, quick-drying, and antibacterial according to the different needs of customers. Functions such as deodorization and UV resistance not only protect the safety of outdoor explorers, but also allow them to enjoy the comfortable experience brought by multi-functional fabrics during exercise.
It is understood that “Yang Shi Textile” proposed the concept of renewable environmental protection 10 years ago. In recent years, with the development of renewable fibers, “Yang Shi Textile” The renewable and environmentally friendly fabrics independently developed and produced by “Textile” have passed the GRS certification, taking the lead in seizing the environmentally friendly fabric market.
“A brand needs to have self-hematopoietic function, and the application of new materials is the right choice. The YA’S-TEX brand will always pay attention to changes in sports scenes, continue to expand categories and innovate iterations, and produce products suitable for different scenes and different sports needs. Products that can long-lasting protect consumers from injury during sports.” Zhang Bin said.
Sportswear can also “break out” in the fashion industry
For a long time, due to public stereotypes, sportswear has been limited to fixed sports scenes. Now, with the rise of young consumer groups, outdoor sportswear has shown the twin trends of “pan-outdoor” and urban commuting. Sports The practicality and comfortable design of clothing make sports and leisure style an irreversible trend.
Shaoxing Shouwei Textile Co., Ltd. is an industrial and trade enterprise with independent research and development, production and sales. Its brands Showell and Editment cover indoor sportswear, outdoor sports wear, and golf casual wear. Among them, this year Showell has launched golf, yoga, and mountaineering clothing series with the theme of green life, with fresh and elegant colors, echoing the rise of outdoor life style. The fabric conveys the concept of comfortable and healthy life through simple yet fashionable design.
Li Honghua, the company’s design director, said that in line with the original intention of providing consumers with zero-burden clothing and wearable products, their sports series mainly uses nylon fabrics. The clothes are comfortable and can be worn by consumers during exercise and daily wear. .
In recent years, sportswear has no longer simply pursued professionalism. This is a bright prospect worthy of attention, and it is also an opportunity for brands to make differentiated products and stand out. Standing at the forefront of the development of the outdoor industry, sportsfabric companies may usher in new development opportunities.
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