Yudu: Starting a new journey for the textile and apparel industry

Yudu: Starting a new journey for the textile and apparel industry

May 10th is the fifth Chinese Brand Day. On this day, a domestic apparel industry event kicked off in Yudu. Hundreds of representatives of high-quality brand companies and supply chain manufacturers in the Chinese apparel industry , experts and scholars from fashion schools gathered at the FDC Fashion Industry Complex in the capital to hold the 2021 China Clothing Forum High-end Manufacturing and Design Collaborative Innovation Summit, and start again with a “highquality manufacturing brand “As the theme, focusing on the high-quality development and dynamic change of the apparel industry in the new era, we will conduct an in-depth discussion on how to comprehensively improve the core innovation capabilities, sustainable development capabilities and resource allocation capabilities of the apparel industry, and bring together brands and manufacturing forces to jointly promote the apparel industry in the “14th Five-Year Plan” “In the first year of the year, we have taken a new look and seen new results.

This is the second time that the China Apparel Forum High-end Manufacturing and Design Collaborative Innovation Summit has been held in Yudu. Industry guests who are familiar with the development of the textile and apparel industry in Yudu feel that it is a matter of course. Entrepreneurs from the clothing industry who came to Yudu for the first time brought A bit of surprise and surprise. On the red soil of Yudu, why has the development of the textile and apparel industry attracted more and more industry attention? How do clothing entrepreneurs view the development of Yudu’s textile and clothing industry? The reporter tried to get a glimpse of the summit held in Yudu.

A new star

“We have seen that in recent years, Yudu has firmly grasped high-quality manufacturing as an important part of the industry, collaborated with mid-range brands to create a digital and flexible supply chain, and built a high-quality industrial supporting system and a new industrial ecology. , not only redefines high-quality manufacturing in the digital economy era and promotes the coordinated development of manufacturing brands and regional brands, but also shows more possibilities and space for industry channel innovation and business model innovation.” For Yudu Textile and Apparel This is not the first time for the development of the industry that Chen Dapeng, vice president of the ChinaTextile Industry Federation and president of the China Garment Association, who has come to the capital, said, “Here we see It is a vivid microcosm of the high-quality development of China’s county economy, and we also see the power of the red spirit in contemporary inheritance.”

In recent years, Yudu County has promoted textile and clothing as the first industry, and has built ten public service platforms such as industrial research institutes, clothing schools, monitoring centers, and washing industrial parks around chain assistance, chain strengthening, chain repair, and chain leading. , the textile and garment industry is booming. There are nearly 3,000 textile and garment enterprises of various types in the county, including 107 enterprises above designated size. Last year, the industry’s output value reached 52.5 billion yuan. Yudu has been rated as a famous brand clothing manufacturing city in China, one of the top ten characteristicindustrial clusters of national textile and clothing industries, a national textile and clothing foreign trade transformation base, and a national textileIndustrial Transfer Demonstration Park. Leading enterprises such as Shenzhen Winner Clothing Group, Guangzhou Huimei Group (Pulse), Shenzhen Huasi Clothing, Zhejiang Huading Group, and Shanghai Ribo Fashion Group have settled in the capital, introducing 73 major brands and 256 ODM brands, forming a The good development trend of “all the stars supporting the moon and dotted around the city” continues to drive upstream and downstream enterprises to gather in the capital.

Like a new star, Yudu’s textile and apparel industry exudes an increasingly dazzling light, attracting the attention of the industry. Yi Changhai, a professor at Wuhan Textile University, said at the summit: “Currently, Wuhan Textile University’s Yudu Denim Research Institute is under active preparation. Why is Wuhan Textile University so enthusiastic about building a denim research institute? Because Yudu may be the leader of our Chinese denim in the future. The seventh important cluster base.”

After visiting Yudu’s clothing companies, Ye Xiaoguang, general manager of Huafufang (Hangzhou) Cultural Creative Co., Ltd., said: “I visited several Yudu clothing companies this time and saw that Yudu’s clothing companies have evolved from traditional production to Today’s intelligent production, collaborative innovation, and quality improvement improvements have brought about very efficient changes and I am deeply inspired.”

Hu Qiming, the founder of GLORIA, who came to Yudu for the first time, said: “When I came to Yudu for the first time, I can feel that the atmosphere in Yudu to develop the textile and clothing industry is very good. Through this summit, everyone has become more determined. My confidence in making clothing lies in finding suitable cooperation opportunities.”

A piece of hot land

“I came to Yudu in 2017 to inspect the construction progress of the park. In 2019, the PulseIntelligent Manufacturing Fashion Industrial Park was opened. Now the entire park There are 1,000 workers, and the output value last year reached 400 million.” Fang Jianhua, chairman of Huimei Group and founder of Inman Brand, said, “Because I had experienced failed investments in the mainland, I was particularly cautious when I came to invest in Dudu. Because if I fail again, I may not be able to get up. Over the past two years, the Pulse Intelligent Manufacturing Fashion Industrial Park has achieved the goal I originally envisioned. We have also gathered the original outstanding suppliers from all over the country to form various factories, embroidery , printing are also gathered in our industrial park.”

With the steady development and growth of the Pulse Intelligent Manufacturing Fashion Industrial Park, Fang Jianhua has changed from a cautious investor in Dudu to a promoter of Yudu’s textile and apparel industry and a promoter of industrial development. “I nowWhat I see is that domestic clothing companies are coming to Yudu one after another, and even those who don’t come to Yudu feel that something is missing. I think this is the ‘Yudu phenomenon’ in the clothing industry, which is very remarkable. “Fang Jianhua said.

Behind the recognition of investors is Yudu County’s unremitting efforts to develop the textile and garment industry over the years. The county has formulated a special plan and “Ten Clothing” policies for the clothing industry. The county’s cadres and masses have highly recognized the clothing industry as the top industry, and passed the “On Promoting the High-Quality Development of the County’s Top Textile and Clothing Industry” in the form of a resolution of the County People’s Congress. decision”. In order to solve the problems encountered in project construction and enterprise development, the county set up an enterprise service hall in the park, established a “waiter waiter” service mechanism, explored and implemented a training model for cadres to work in enterprises, and provided enterprises with “nanny-style” “mom” services. style” service. The development platform of the park has been steadily constructed and improved. The standard factory building built according to the characteristics of the industry solves the problem of enterprise project development space. The FDC surface accessories library is officially put into use. The washing industrial park can be put into use by the end of the year. Wutongtai Yudu Company has completed registration and started operations. The county is also actively building industrial tourism routes and constructing a new format of “factory tourism”. At present, 22 companies such as Winner Fashion, Pulse Intelligent Manufacturing Yinman Living Museum, and Ribo Zhishang have joined the Yudu industrial tourism route, combined with Yudu Red Cultural and green resources have formed a new pattern of all-region tourism focusing on “red tourism, ecological tourism, and fashion tourism”.

“I am pleased to see that Yudu has a clothing school in the supporting process. This school is a training base. This is also a sustainable concept that continuously imports personnel.” Talking about the essential factors for enterprise development Talent elements, said Chen Junmei, founder and general manager of LangerChen who attended the summit. In Yudu, in addition to building a supporting clothing college to continuously import talents for local textile and garment enterprises, it has also introduced a series of subsidy policies to stabilize work and jobs according to local conditions. The company recruits more than 10,000 workers to ensure its employment needs.

A new journey

“The digital era will overall reshape our entire products and services toward intelligentization, and the production model toward intelligentization. It is more important for the entire chain and brand to promote Our operating model, business decision-making, supply chain inventory turnover and orders have all moved towards intelligent decision-making.” During the theme sharing of digital collaboration in the apparel flexible supply chain, Zhou Rongxing, general manager of supply chain of Semir Group, said with great expectation, ” A high-end intelligent manufacturing base like Yudu should see the two-wheel drive of market and technology to meet the needs of brands, consumers, and flexible supply chains, and truly use consumption data from product design to product production. To drive the value of our flexible intelligent manufacturing.”

The industry has expectations and is taking action. Focusing on the goal of building a flexible supply chain base with “good technology, low cost, quick response, complete categories, and excellent services” and based on the current situation of supply chain enterprises in the county, Yudu County proposed and implemented the “core factory + satellite factory” model last year , has initially completed the construction of one core factory each for down items and denim, and is summarizing the digital solution of “core factory + satellite factory”. When mature, it will comprehensively promote nearly a hundred supply chains that have the foundation to become core factories. Enterprises and nearly 3,000 small and micro enterprises have realized intelligent and digital upgrades, built a digital flexible supply chain base with Yudu characteristics, and provided high-quality B2B services to brand enterprises.

A new Long March begins again. For the capital’s textile and apparel industry, achieving high-quality development is a new Long March. In order to embark on the new long march of high-quality development of the textile and apparel industry, Yudu County is actively promoting the transformation of the textile and apparel industry from traditional processing to digital and intelligent, striving to build 10 to 12 core factories and 300 satellite factories in 2021. We will build 30 core factories and 800 satellite factories within the year, and strive to build Yudu into a supply chain base with strong flexible intelligent manufacturing capabilities and the ability to accept domestic and foreign brand orders; we plan to train 300 new small and micro garment companies within the year and include them in the ” “Small and micro enterprise growth plan”, build 200 smart factories and digital workshops, establish a Yudu textile and apparel big data center, and establish a human resources database; focus on the surface accessories market, online and offline garment markets, Building core platforms such as e-commerce (cross-border) markets, smart logistics, and human resources; establishing a 500 million yuan industrial development fund to support enterprises in expanding production scale and enhancing the core competitiveness of smart manufacturing.