The 2021 China Apparel Growth Brand Conference will be held in Changshu
2021 is the first year of the “14th Five-Year Plan”. The textile and garment industry will also be based on my country’s new goals of modernization and development, and will further promote the industry’s highQualityDevelopment.
In the current new market economic environment led by the digital economy, my country’s textile and apparel industry is forming a new industrial closed loop.
In the new economic environment, how to carry forward the spirit of new domestic products and create a new fashion industry environment of “sustainable development” through model innovation, cultural innovation, and collaborative innovation has become the focus of the industry.
Under the new dual-circulation development pattern, the ultra-large market advantage is being transformed into huge space for brand development. The joint innovation of brand companies has made the new momentum of the Chinese economy even more surging.
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A new round of industrial development paradigm is quietly brewing.
Against the background of this trend, the “2021 China Clothing Growth Brand Conference and China Clothing Brand Digital Economy Development Forum” will be held on May 20 at the “2021 London Fashion Week FASHION SCOUT China Tour and the 20th The Second China Jiangsu (Changshu) Clothing and Accessories Expo” was held grandly.
This press conference is hosted by the Circulation Branch of the China Textile Industry Federation and the China Garment Association, and is hosted by Jiangsu Changshu Garment City Management Committee and Changshu Garment City Group Company, Jiangsu Province It is co-organized by the Textile Industry Association, Jiangsu Garment Association and Changshu Textile and Garment Association.
This year’s London Fashion Week FASHION SCOUT China tour landed in Changshu, which also has its full historical origins and mission significance. As one of the famous historical and cultural cities in my country, Changshu, Jiangsu Province has a profound historical heritage and a long-standing civilization. It also has a complete and mature textile and clothing industry foundation. It is an important 100-billion-level textile and clothing base in my country and an important international clothing and apparel industry in the country. market.
The brand winner has arrived as promised
Paying attention to brand dreams, assisting brand growth, and cultivating a broader and more solid industrial foundation for the development of the apparel industry are the consistent purposes of China’s apparel growth brand recommendation work. Over the past ten years since the work has been carried out, a large number of growing Chinese clothing brands and excellent Chinese clothing brand distributors have been recommended to the industry. This work has not only received widespread attention and recognition within the industry, but has also been recognized by many professional markets,industrial cluster‘s strong support.
According to the China Textile Federation Circulation Branch report, in the past 12 years, a total of 882 “Chinese apparel growth brands” and 282 “Chinese apparel brand excellent channel providers” have been recommended to the entire industry. The 2021 China Apparel Growth Brand Release will be announced in Changshu on May 20. As the main service targets of the China Textile Federation Circulation Branch and the China Garment Association, these excellent independent brands and distributors grew up in the “China Garment Brand Incubation Base” and gradually developed and expanded through their own efforts, base support, and industry recommendations. , becoming an important supporting force for the development of the industry.
Reconstructing a new path for traditional brand transformation
A new round of technological revolution and industrial transformation is in the ascendant, and the global innovation landscape is being reconstructed. From the consumer Internet to the industrial Internet, the consumption habits and consumption methods of “Generation Z” have undergone earth-shaking changes. Original design brands such as new Chinese style, new national trend, national style aesthetics, and creative design are highly favored by the post-90s, post-00s and other groups. Favored, it also tests how traditional brands can innovate and transform in the new consumption environment to attract future consumers. Through the holding of this China Apparel Brand Digital Economy Development Forum, we hope to help traditional brands find new development paths in response to the new era of consumption environment.
The forum will invite well-known experts, scholars, and brand traders to share their experiences from the three major topics of “industry innovation, digital transformation, and brand reshaping” to imagine the growth prospects of local brands.
In addition to the main forum, the organizer will also work with a number of authoritative organizations to conduct special brand training activities in aspects such as clothing matching, visual display, anchor incubation, community marketing, and brand marketing to help brand growth from multiple angles.
Make efforts to create a new layout of Changshu original design
Digital gives the industry new vitality, and trends shape the market from a new perspective. In the context of the national strategy of integrated development in the Yangtze River Delta, “integration” and “high quality” are the core keys to industrial development.
During the “14th Five-Year Plan” period, how to give full play to the advantages of the digital economy, organically integrate modern trends with traditional industries, and promote high-quality industries on the basis of a new path in which the domestic cycle is the mainstay and the domestic and international dual cycles promote each other. Development, improving the international influence and competitiveness of China’s fashion industry, creating an incubation cradle for China’s cutting-edge designers, and a fashion event that attracts global fashion people have become the goals of the Changshu industry. This is also the focus of the garment industry in the Yangtze River Delta region. development Goals.
The 2021 London Fashion Week FASHION SCOUT China Tour and the 22nd China Jiangsu (Changshu) Clothing and Accessories Expo will be held on May 2It will kick off on the 24th and last for 5 days. There will be 22 fashion shows, SHOWROOM exhibition areas, 5 forums and Designer Night. 4 fashion masters, more than 20 talented designers and well-known domestic clothing companies will come to the event. It will bring you a wonderful audio-visual feast.
It is understood that FASHION SCOUT is a biennial international exhibition platform created for fashion pioneers. It is London Fashion Week’s platform for rising fashion design stars in the world’s fashion circle and designers who have made achievements in international fashion trendsTalent provides an independent brand display venue. The platform has long focused on cultivating emerging fashion design talents and is famous in the fashion circle for supporting, cultivating new design stars and incubating and promoting the brands of pioneering entrepreneurs. This year, FASHION SCOUT will bring outstanding designer brands such as Milan Fashion Week brand DUMPTY, Huang Wanbing’s AnOTHER MUSE brand, Australian Chinese designer Vincent Li, London College of Fashion RAN DONG, and SAISAI ZHUANG.
Today, when the cultural ecology is prosperous and developing, Changshu is based on the advantages of its own culture and clothing industry, focusing on the development of diversified sectors such as creative design, fashion empowerment, and urban renewal, using new fashion elements, design language, Cultural level and market behavior establish the unique imprint and dissemination influence of Changshu urban clothing culture.
As a professional clothing circulation market worth hundreds of billions in China, Changshu Garment City will further improve the supply structure of the clothing industry, stimulate industrial consumer demand, enhance industrial competitiveness, and help Changshu Garment through a strong IP alliance with London Fashion Week this year. In the first year of the “14th Five-Year Plan”, Changshu has led local brands to seize new development opportunities in the digital economy era and created a new fashion business card for Changshu.
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