Zhang Jian Cup·2021 China International Home Textile Product Design Competition press conference was held

On the afternoon of May 18, the press conference of the 16th Zhang Jian Cup China International Home Textile Product Design Competition (hereinafter referred to as the “Zhang Jian Cup Competition”) was held in Nantong, Jiangsu. Wang Yi, vice president of the China Home Textile Industry Association, Shao Aijun, member of the Party Working Committee and deputy director of the Management Committee of Jiangsu Nantong International Home Textile Industrial Park, Yan Weiyuan, spokesperson for the Zhang Jian Cup Competition and deputy director of the Art Design Research Institute of Tianjin Academy of Fine Arts, attended the news press conference.

The press conference was hosted by Liu Peng, member of the Party Working Committee and Executive Deputy Director of the Management Committee of Jiangsu Nantong International Home Textile Industrial Park.

Competition spokesperson Yan Weiyuan, professor of Tianjin Academy of Fine Arts, introduced the rules and competition methods of the competition, and elaborated on the innovations of this year’s competition: the competition has established the “2021 China Home Textile Product Design Gold, Silver and Bronze Awards” and “China Home Textile Brands” There are three categories of awards: “Fashion Award” and “China Home Textile Future Designer Star”. Entries must be registered online through the official WeChat account of the competition: “Zhang Jian Cup Design Online”, “China Home Textile” and “China Home Textile” websites (www.hometex.org.cn) to register. At the same time, this year’s competition also has an online evaluation event. We look forward to the entire industry and society participating in voting and jointly selecting their favorite home textile design products. This year’s Zhang Jian Cup competition will officially begin accepting player registrations from May 18.

China Home Textile Industry Association Fashion Trends Shen Wanyu, a researcher, interpreted and analyzed the theme of this year’s Zhang Jian Cup Competition: “Internet & Vitality”. This year’s competition uses the four directions of “reshape, interconnection, lushness and bloom” of “2022 China’s home textile fashion trends” as the design reference for the contestants. It explains that in the post-epidemic era, we will not be afraid of difficulties, accept reality, and turn crises into innovation. drive to jointly create an interconnected, symbiotic, and vibrant future.

During the on-site question and answer session, a reporter from China Textile asked Wang Yi, vice president of the China Home Textiles Industry Association and executive director of the competition organizing committee: “What role does the Zhang Jian Cup Competition play in promoting the development of the industry?”

Wang Yi introduced to everyone the achievements of the Zhang Jian Cup over the past fifteen years. First of all, the theme of the competition is closely integrated with the fashion trends of the industry, taking the trend as the design direction to lead companies to develop products, so that my country’s home textile design will continue to be in line with international trends, and it will raise higher and higher standards for participating companies and participating design works. Require. As more and more companies and designers participate in the competition, the design level and design concepts of the entire industry have continued to grow and improve. Secondly, what industry development needs most is talent. During the Thirteenth Five-Year Plan period alone, the number of participating companies in the competition reached 421 With a total of 504 designers, the competition discovered and launched a large number of design talents, accumulating an excellent design team for the orderly development of the industry. At the same time, the competition endorses excellent participating companies and excellent participating products, which not only fully proves and affirms the design strength of brand companies, but also enables companies in the growth stage to stand out due to the competition, which plays a very important role in the brand development and brand building of the industry. important impetus. All things are born when they find their true nature, and everything becomes successful when they find their way. This year, our country has gradually emerged from the adverse effects of the epidemic, and the textile industry has developed strongly. With the implementation of the national dual-circulation economic strategy, the home textile industry is bound to usher in a new period of opportunity for development. The 2021 Zhang Jian Cup Competition will also follow the trend of industry development, promote famous brands and new talents, build momentum for good products, discover talents for the industry, and continue to contribute to the transformation and upgrading of the home textile industry. New power.

Shao Aijun, member of the Party Working Committee and Deputy Director of the Management Committee of Nantong International Home Textile Industrial Park in Jiangsu Province, answered the question posed to him by a reporter from Nantong Daily: “As the main organizer of the Zhang Jian Cup Competition, how can the park use the Zhang Jian Cup Competition as an opportunity to Helping the development of creative design in the home textile industry?”

Shao Aijun said that as a dominant industry in Nantong, the home textile industry’s core competitiveness is based on the three drivers of design, technology and brand. Design is the foundation of all competitiveness and plays a vital role. The Nantong Municipal Government established the Jiangsu Nantong International Home Textile Industrial Park last year, giving priority to design development and empowering the park to strengthen the industry’s highQualityThe overall goal of setting a benchmark in development. Undertaking the hosting of the Zhang Jian Cup Competition is a very important task for Jiangsu Nantong International Home Textile Industrial Park. We hope to give full play to the influence and advantages of the competition and promote Nantong to become the first place in the promotion of home textile brand culture in the new stage of developmentExport, with the help of the Zhang Jian Cup Competition, the connotation and extension of design have been further expanded, and the design advantages have been deepened in the process of high-quality development. It is also hoped that with the joint efforts of the competition organizing committee, the Zhang Jian Cup Competition can become an important platform for designers to communicate across the country and become the most authoritative, professional and influential design competition in China and even the world.

The 16th Zhang Jian Cup China International Home Textile Product Design Competition is��Sponsored by China Home Textile Industry Association, China Council for the Promotion of International Trade Textile Industry Branch, Messe Frankfurt (Hong Kong) Co., Ltd., Nantong Municipal People’s Government, China Home Textile Industry Association Designer Branch, Jiangsu Nantong International Home Textile Industrial Park, Nantong Market Undertaken by the Supervision and Administration Bureau, the People’s Government of Tongzhou District, Nantong City, and the People’s Government of Haimen District, Nantong City. Founded in 2006, it takes “fairness, impartiality, professionalism and innovation” as its competition principles, aims to serve industry enterprises and designers, and aims to improve the level of China’s home textile design. It has successfully held fifteen competitions. After more than ten years of continuous development, the Zhang Jian Cup Competition has become a window for cultural promotion of home textile brands and a platform for designers to communicate. It is the most authoritative, professional and influential home textile product design competition in China.

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