Low purchasing power in Jordan is the biggest challenge for online shopping in the apparel industry

According to the Jordan Times, clothing industry analyst Munir Deyeh said that continued economic uncertainty has made consumers more cautious when shopping, and this situation may continue for several years. As the end of the year approaches, apparel industry operators are reflecting on the challenges and opportunities they face in 2022. Declining purchasing power and changing consumer behavior will be one of the major challenges in the coming period. In Jordan, the garment industry is considered one of the key sectors of the local economy.

Sultan Allan, chairman of the Textile, Clothing and Footwear Group, pointed out that this year’s e-commerce boom has had a significant impact on traditional retailers, leading to large-scale store closures and massive layoffs. The industry currently employs approximately 70,000 workers and includes thousands of stores and boutiques. Asad Qawasmi, representative of the clothing, footwear and jewelry industry at the Jordan Chamber of Commerce, said that compared with last year, people’s purchasing power has dropped significantly. Year after year, new challenges continue to emerge, so the industry needs new mechanisms and tools.

Clothing store owner Mahmoud Khader said that since the outbreak of the new crown epidemic, in addition to reducing imports and closing branches in some cases, a large number of industry operators have been Complaints, operating profit fell by about 35% to 40%. Hala Abdullah, another clothing boutique owner, said that e-commerce is becoming more and more important and is considering shifting the business to online sales, noting that its Facebook and Instagram sales will increase by at least 50% this year compared with 2021 and 2020. %.

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