Textile industry: a typical microcosm of China’s manufacturing industry seeking to break through

Textile industry: a typical microcosm of China’s manufacturing industry seeking to break through

At this time, the fabric industry has become It is a typical microcosm of China’s manufacturing industry seeking to break through. The continuous changes in the market situation have also made fabric companies need to focus more on in-depth development of a certain field. In addition to the progress of refinement, it is also particularly important to realize the interconnection of the industrial chain.

As the domestic economic trend enters rounds of complicated discussions , the continuous changes in the international economic situation have also made China’s “factory” business card no longer shine as before, and the fabric industry, which was once an important industry in “Made in China”, seems to be less prosperous than before.

On October 11-13, China International Fabrics and Accessories ( Autumn and Winter) Expo, China International Workwear and Apparel Expo 2016 (Autumn) and China International Knitwear (Autumn and Winter) Expo were held at the National Convention and Exhibition Center (Shanghai) at the same time.

At this important exhibition in the fabric industry, the fabric industry received How it will progress next has become the focus.

In the eyes of many people in the industry, the so-called “cold winter” in the fabric industry is actually It is not a station. After decades of vigorous development, China’s fabric industry still occupies an important position in the international market. With the continuous advancement of the “One Belt, One Road” national strategy, the domestic fabric industry will also usher in new trade opportunities. At the same time, the innovation and exploration of the domestic fabric industry is also constantly advancing, moving from the past “borrowingism” to Really “Made in China”.

Undoubtedly, the fabric industry at this time has become a breakthrough for China’s manufacturing industry The typical microcosm of China, the challenges and dilemmas it faces, and its energy and potential are all reflected in the current moment of transformation.

Difficulty and unstoppable advantages

In fact, it is an indisputable fact that the profit margins of the fabric industry are gradually shrinking.

According to previous National Bureau of Statistics data, industrial fabrics in the first quarter of 2016 The main business income and total profit of the food industry were 66.66 billion yuan and 3.89 billion yuan respectively, a year-on-year increase of 5.98% and 9.4% respectively. Compared with the same period last year, the growth rate of main business income was basically the same, but the growth rate of total profit decreased by 4 percentage points.

Chen Yijin, head of Shaoxing Duoqian Fabric Products Co., Ltd., was interviewed by reporters Shi pointed out that the slowdown in domestic economic growth and the sluggish foreign economy have had a direct impact on the sales of fabrics.

“The RMB exchange rate has fluctuated violently this year, making fabric companies Dare to accept large or long-term orders rashly to avoid losses. The external economic environment is poor and the purchasing power of foreign businessmen is reduced, making the export situation of the fabric industry worse and worse.The arduous tasks and increasing pressure on energy conservation and environmental protection have made the requirements for reform and innovation in the fabric industry more urgent, and also put forward new requirements for the adaptability of fabric companies.

“Next, industrial fabrics will be the entire fabric industry An important direction for transformation and upgrading.” Gao Yong said.

The reporter learned that it currently includes new generation information technology, biology, high-end Several major fields including equipment manufacturing, new energy, new materials, new energy vehicles, etc. have become important development directions for industrial fabrics.

More importantly, the changing market situation has also made fabric Enterprises need to focus more on a certain field and develop it in depth.

Chen Yijin pointed out that “due to the fact that all kinds of domestic fabric companies are almost saturated. State, affected by the economic environment, customers are trying to buy high-quality fabrics at low costs. Therefore, only by being specialized and refined in a certain fabric can we provide customers with high-quality and low-price products. On the contrary, blindly Enterprises that pursue a wide range of products but lack professional quality will have smaller and smaller market space in the future.”

Realizing industrial chain interconnection

In addition to the progress of refinement, it is also particularly important to realize the interconnection of the industrial chain.

The person in charge of Lanzhou Sanmao Industrial Co., Ltd. told reporters that only Only by extending the industrial chain with the help of workwear can we maintain the novelty and vitality of fabric companies.

The reporter learned from communications with many companies that currently A great contribution to achieving profit growth comes from the penetration and extension of the industrial chain starting from R&D. Many fabric companies have achieved direct contact with workwear brands, and have direct contact with designers from R&D to sales. Not only You can better grasp popular trends and maximize your benefits.

The relevant person in charge of Yangwan Group said, “And downstream products such as work wear Only by connecting the industrial chain can we grasp the decline in demand for formal wear. Men’s wear is currently transitioning from formal wear to casual wear, which will be better applied in the production and research and development of fabrics.”

In addition to the interconnection outside the enterprise, effective penetration within the enterprise will also be important for the transformation and upgrading of the fabric industry component.

Li Binhong believes that the development of fabric products must be able to Factors such as purpose, appearance, function, price, etc. are accurately described in professional language. On this basis, we collaborate with the company to maximize internal resources and design new products based on performance and pleasure needs, rather than simply meeting basic needs.

In this regard, Li Binhong proposed, “This requires giving full play to employees Innovation capabilities to maximize internal resources. Enterprises must regularly conduct customer planning, product planning and technology planning based on collection of demand analysis, have clear product strategies and investment ratios for different customer groups, and build websites with the market as the center Output-oriented organizational structure and processes establish a good distribution mechanism between departments that is linked to responsibilities, rights and benefits.

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