The business “circle of friends” is getting bigger and bigger! Haining Leather opens the era of urban industry alliance
The Haining Leather City Urban Industry Alliance is a “collective action” led by Haining China Leather City to lead high-quality brand enterprises to expand into the second batch of key apparel markets in the country. It is also an effective exploration to promote market docking, exchanges and healthy development between production and marketing. , it is also a path innovation that assumes the role of industry leader and empowers the coordinated development of the entire industry.
Quickly “expand columns”
Look at the “circle of friends” across the country
In recent years, under the leadership of Haining Leather City, many well-known Haining garment companies have been running on the road: On the afternoon of May 26, the 2021 Haining Leather City Urban Industry Alliance officially opened. At the first stop, Beijing, Haining Leather City Signed a market strategic cooperation alliance agreement with Wufangtianya Women’s Clothing Internet Plus Women’s Clothing Experience Center. In the future, the two parties will establish and launch a channel interoperability mechanism to strengthen in-depth cooperation.
In June 2020, the 2020 Haining Leather City Urban Industry Alliance was officially launched, with the first stop being Zhuzhou; in July, the Zhengzhou Station was held at the Zhengzhou World Trade Shopping Center; in August, the Chengdu Station and Chongqing Station were in full swing at well-known local clothing markets Coming one after another…
In April 2019, Haining Leather City entered Zhuzhou and signed a market strategic cooperation alliance agreement with the four key second-batch markets in Zhuzhou, Huali, Jindi, Zhichao and Jinguan; in July, it entered Chengdu Jiulong Plaza and reached a strategic cooperation agreement. cooperate.
At every stop, Haining Leather City and its enterprises have received great attention from the local clothing association, market operators and media. The new products and new editions brought by Haining enterprises Styles, new processes and even production and sales models will trigger discussions in local industry circles.
For the Haining leather fashion industry, this journey of tens of thousands of kilometers is a journey of “expanding the circle of friends”. As the first choice for purchasing in many secondary markets such as Shenzhen, Wuhan, Chongqing, Hangzhou, and Zhengzhou, and a domestic and foreign OEM and ODM processing and production base, how can Haining make the “cake” bigger and bigger based on its solid advantages?
“Go out!” This is the resounding answer from Haining Leather City and many companies. In the series of activities of the City Industry Alliance, through dynamic catwalks, static displays and other forms, corporate products and brand images are comprehensively displayed, and the latest fashion trends in the industry are presented, fully reflecting Haining’s autumn and winter spirit. The unique charm of fashion has won the favor of many local merchants.
“Holding an exhibition in Haining is a way of ‘inviting people in’ and letting merchants from all over the country take a look at our ‘report card’; holding city industry alliance activities across the country is a way of ‘going out’. In closer dialogue and interaction, To further test the value of our ‘report card’.” said the relevant person in charge of Haining Leather City.
“Gather together” to attack
Promoting win-win outcomes for the industry
The “Expansion” journey also further opened up the upstream and downstream industry interconnection between Haining and clothing markets across the country. “Selecting the best from the best and accurately connecting” is one of the “mottos” of the Urban Industry Alliance. For this reason, it is not uncommon for corporate brands to “grab for quota”.
“The activities of the Urban Industry Alliance have helped us discover many new customers. Some customers placed orders directly on site, and later came to Haining to check the payment and purchase the goods, establishing a normalized cooperation. And they go to the local area every year ‘Visiting relatives’ has also further deepened the relationship between the two parties.” said an exhibitor from Haining.
The real benefits have not only been highly praised by Haining enterprises, but the door-to-door docking has also been welcomed and recognized by merchants in various markets. “Haining has always been our main purchasing channel. The organization of the Urban Industry Alliance has given our merchants in the second batch of markets more confidence and motivation to do business well in the face of industry changes.” said a merchant in Chengdu Kowloon Plaza.
“Facing the huge chessboard of the national market, we can only truly realize cross-regional industrial clusters through information exchange, resource sharing, cross-border integration, and industry grouping. >Collaborative innovation and transformation and upgrading.” said the relevant person in charge of Haining Leather City.
At every stop of the “Haining Leather City Urban Industry Alliance”, enterprises in Haining Leather City have in-depth dialogues with local professional markets to further deepen the understanding of the markets in the two places, enhance interaction and communication between market operators, and strengthen Confidence in cooperation.
Production and marketing join hands
Empowering new industry ecology
For the leather fashion industry, and even the entire Chinese apparel industry, this wave of “teaming up to attack” not only transcends geographical restrictions, but also allows the primary market and the secondary market to break through barriers and “hold hands” with each other.
“We are a secondary market. Usually when I go to Haining to purchase goods, it is difficult to meet business owners. Now the Leather City has brought so many high-quality manufacturers to the front. It is really an unexpected surprise!” Beijing Wufangtianya Internet Plus Liu Xingquan, general manager of the Women’s Clothing Experience Center, said.
For the secondary market, merchants have the need to find good goods. Production and sales docking can push upstream high-quality resources directly to agents, find good sources of goods, eliminate information asymmetry, and discover new trends. At the same time, theseThe manufacturers and brands visited are also precise targets for investment promotion in the secondary market to promote investment promotion.
For the primary market, bringing products and services directly to the secondary market can more effectively and accurately identify customer sources, achieve production and sales docking, and at the same time allow upstream manufacturers and brands to have a deeper understanding of the secondary market and grasp customers. Dynamic trends.
The effect of the “close relationship” between the upstream and downstream of the industrial chain is immediate. Last year, just two months after the Haining Leather City Urban Industry Alliance Zhengzhou Station event, Zhengzhou VIP buyers formed a “100-person group” and made a special trip to Haining Leather City to participate in the 2020 Haining Leather, Autumn and Winter Fashion Wholesale Purchasing Festival, and purchase new autumn and winter styles. clothing, and at the same time carry out cooperation and docking.
“The operation model of Haining City Industry Alliance has opened up the upstream and downstream of the industrial chain, built momentum, and made the market lively, demonstrated the influence of industry leaders, and also provided a lot of opportunities for other professional markets to become bigger and stronger. A good reference model.” Industry insiders concluded that with Haining Leather City as a pioneer, the urban industry alliance is becoming a new way for the professional market to seek innovative breakthroughs, and its value and importance will become increasingly prominent in the post-epidemic era.
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