China Textile Federation launches carbon neutrality acceleration plan for Chinese fashion brands

The press conference was hosted by Wu Weibo, Brand Director of Peacebird Strategic Brand Center, Sun Ruizhe, President of China Textile and Apparel Industry Federation, Yan Yan, Director of Social Responsibility Office of China Textile and Apparel Federation, Zhang Jiangping, founder and chairman of Peacebird, Hua Sun Weiting, Chairman of Fuse Textile Co., Ltd., Liu Zhaobin, Chairman of ChinaQuality Miles Promotion Association, and Liu Jiashun, Vice Chairman and Secretary-General of China Green Carbon Foundation, etc. came from the government Guests from , industries and brands attended the event.

Entering a new stage of development

The apparel industry’s first carbon neutral vision is released

For China’s fashion industry, from “sustainable fashion” to “carbon neutrality”, China’s fashion industry has entered a new stage of green development, and companies must work with global industry chain partners to respond to the challenge of climate change.

June 1 is the 25th anniversary of the founding of Peacebird Fashion Apparel. Zhang Jiangping released the carbon neutral vision of Peacebird Fashion Apparel at the meeting: Peacebird Fashion Apparel solemnly promises to strive to achieve net-zero emissions in the entire value chain by 2046. , to achieve carbon neutrality in the operation scope of Peacebird fashion apparel brand before 2035.

Liu Zhaobin put forward three hopes for Peacebird to “take the lead in cultivating high-end brands”: first, to deepen the root of the brand – quality and characteristics; second, to condense the soul of the brand – trust and customer satisfaction; third , the way to build a brand, profit value, use value and social value.

As the first brand to enter the “Chinese Brand Carbon Neutrality Acceleration Plan”, in order to further promote China’s fashion climate innovation actions, Ningbo Peacebird Fashion Clothing Co., Ltd. donated to the “China Green Carbon Foundation Fashion Climate Innovation Special Fund” 2 million yuan to support the Chinese Brand Carbon Neutrality Acceleration Plan and support more Chinese brand companies to accelerate climate action.

Liu Jiashun said, “Peacebird’s carbon neutral vision is powerful, convincing, and deeply moving. In 2021, the special fund will actively serve the implementation of dual carbon goals across the industry and help Chinese brands accelerate climate innovation and carbon neutrality. Plan to empower Chinese brands to improve climate resilience.”

From vision to future

CNTAC-LCA working group promotes green governance

At present, the era when enterprises made environmental costs invisible has passed. Brand owners have begun to select suppliers through the quantification and visualization of environmental impacts, promoting the full life cycle of green governance as a trend.

As a key area of ​​green development, the textile and apparel industry has always been at the forefront of climate innovation and sustainable development in China. In December last year, the China Textile and Apparel Industry Life Cycle Assessment Working Group (CNTAC-LCA Working Group for short) was formally established.

Sun Ruizhe said that 2021 is the first year of the “14th Five-Year Plan”. The industry needs to have a deep understanding of the new contradictions and new challenges brought about by the great changes, a deep understanding of the new tasks and new requirements under the new “dual cycle” development pattern, and find ways to Accurate positioning, seize the opportunity, do the right thing. The establishment of the CNTAC-LCA working group is to accurately position the textile and apparel industry and do the right things at the right time.

It is understood that Life Cycle Assessment (LCA), as a commonly used evaluation method in the environmental field, uses a systematic and quantitative method to evaluate the entire life cycle of a product or service (from the extraction and processing of raw materials to , through product production, packaging, marketing, use, re-use and product maintenance, through to recycling and final waste disposal), the inputs, outputs and potential environmental impacts are summarized and assessed.

“Carbon Footprint (CF) is a method based on life cycle theory to analyze direct and indirect carbon emissions during the product life cycle.” Yan Yan introduced that the CNTAC-LCA working group will jointly develop textile products The construction of LCA evaluation system and tools, investigation, research and development of the full life cycle material environment database and application cases of the textile industry chain, and the realization of standardized measurement and measurement of multiple environmental indicators including carbon footprint, water footprint and chemical footprint of textile and related products. Ecological analysis, through the scientific method from the product perspective, analyzes the optimization paths of enterprises and products in terms of energy conservation and emission reduction carbon reduction and supply chain environmental management, and strengthens the two-way collaboration between the industrial chain and the value chain. Green governance.

Green development creates value

Peacebird T-shirt carbon footprint presents four major highlights

Under a century of changes, the competitive advantage of the industry depends on the ability to grasp new development variables, among which green development is becoming an important source of value.

This year’s 5th��, through the collaborative efforts of working group members throughout the entire supply chain, the China Textile Council Office and Peacebird Group worked together to establish an environmental footprint calculation model from Xinjiang cotton fields to garments with first-hand complete measured data. This is Currently the world’s first Xinjiang cotton measured data carbon footprint product.

When commenting on its carbon footprint, Liu Zhaobin analyzed that the life cycle carbon footprint of PEACEBIRD’s 25th anniversary Xinjiang cotton printed T-shirt presents four major highlights

“This T-shirt is the world’s first measured carbon footprint data of Xinjiang cotton, breaking through the dilemma of lack of traceability in carbon footprint research in the domestic textile and apparel industry. The carbon footprint results show not only the product itself but the synergy of the industrial chain. , but conveys the traceability information of carbon footprint to consumers through products.”

As one of the founding members of the life cycle assessment working group of China’s textile and apparel industry, PEACEBIRD demonstrated the measured carbon footprint of China’s first 100% Xinjiang cotton PEACEBIRD 25th anniversary commemorative T-shirt at the press conference to inform Chinese consumers Express their desire to support the low-carbon development of Xinjiang cotton. At the same time, the product carbon footprint released this time is Peacebird’s first attempt to launch a full life cycle assessment of products and work with major supply chain partners such as Huafu Fashion, Jiaming Dyeing and Finishing, and Anhui Cuisheng Clothing.

In this regard, Sun Ruizhe said: “A person who walks alone is fast, and a group of people walks far. I hope that more industry forces can join the Chinese brand carbon neutrality acceleration plan, with professionalism and innovation as the core, and jointly promote the greenness of the industry. Upgrading of capabilities; with synergy and balance as the core, jointly promote the improvement of the industry’s green system; with openness and symbiosis as the core, jointly promote the enrichment of the industry’s green ecology.”

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