“626 Chinese Clothing Brand Live Broadcast Day Henan Xiping Station” press conference was held in Beijing
On the morning of June 8, 2021, guided by the China Textile Industry Federation and hosted by the China Garment Association, the Henan Provincial Department of Commerce, and the Zhumadian Municipal People’s Government, The “626 China Clothing Brand Live Broadcast Day Henan Xiping Station” press conference jointly organized by the Xiping County People’s Government, Henan Garment Industry Association, and Henan Satellite TV was held in the conference room on the ninth floor of the China Textile Industry Federation.
Sun Ruizhe, Chairman of the International Textile Federation and Chairman of the China National Textile and Apparel Federation, Jiao Pei, Vice President and Secretary-General of the China National Garment Association, Gao Xiang, Deputy Director of the Department of Commerce of Henan Province, Sun Jiwei, Vice Mayor of the Zhumadian Municipal People’s Government, Henan Province Sun Qi, Director of the E-Commerce Division of the Department of Commerce, Nie Xiaoguang, Secretary of the Xiping County Committee of the Communist Party of China, Li Quanxi, County Magistrate of Xiping County People’s Government, Zhao Haijin, Director of the Xiping County People’s Congress Standing Committee, Deputy County Magistrate of Xiping County Government Chen Jinhui, Zhang Xun, executive vice president of Henan Garment Industry Association, Zhang Yan, vice president and secretary-general of Henan Garment Industry Association, and more than 30 media attended the press conference.
The press conference was hosted by Li Gang, President of the Henan Garment Industry Association.
On June 26, 2020, the first Chinese Clothing Brand Live Broadcast Day event was grandly held in Xiping County, Zhumadian City, Henan Province, the hometown of Lei Zu, presenting a high-standard, large-scale, huge response, and endless praise to the people across the country. Industry feast! This year, with the efforts of all parties, the second “626 Chinese Clothing Brand Live Broadcast Day” event will once again be wonderful and “beautiful” in Xiping, Leizu’s hometown! After a year of accumulation, 626 Chinese Clothing Brand Live Broadcast Day will continue to make a loud sound to the world!
The digital economy promotes the economy, and brand live broadcasts build brands!
Sun Ruizhe, President of China Textile and Apparel Federation, started from the meaning of a piece of clothing, focusing on the global status of China’s textile and apparel industry, the significance of developing live broadcast e-commerce, and the ambition and courage of Xiping County, Zhumadian, Henan Province in hosting the 626 event. I shared with you the three aspects of luck and luck. He said that the development of live broadcast e-commerce is of great significance for promoting the industry to better integrate into the “dual cycle” development pattern. Last year, the Chinese Clothing Brand Live Broadcast Day was launched against the background that the party and governments at all levels led the people across the country to fight against the new coronavirus epidemic. At that time, he described the significance of the event as: the people’s government is for the people, and the people’s livelihood industry promotes people’s livelihood. This year is the first year of the “14th Five-Year Plan”. Standing at the starting point of building a moderately prosperous society in an all-round way and embarking on a new journey of building a modern socialist country, he expressed it in another sentence: the digital economy promotes the economy, and brand live broadcasts build brands. Live streaming e-commerce has the attributes of content economy, digital economy, and traffic economy. The new journey of comprehensively building a modern socialist country has begun. Based on the new development stage, the development of live broadcast e-commerce is an important way to achieve efficient circulation of industry commodities, factors, and services; it is also a realistic choice for prospering the regional economy and building a dual circulation pattern.
With the help of many sectors, we are giving a strong voice to Chinese clothing!
When introducing the event, Jiao Pei, vice president and secretary-general of the China National Garment Association, said that China is a major clothing manufacturer and consumer, and is moving towards becoming a powerful clothing country. E-commerce platform data shows that there will be more than 20 million live broadcasts across all categories nationwide in 2020, with clothing and apparel accounting for a large share. In Taobao Live, the sales of clothing and apparel categories account for nearly 50%. China’s clothing industry and enterprises are important participants and beneficiaries of Internet + consumption. 626 Chinese Clothing Brand Live Broadcast Day is a festival that truly belongs to the Chinese clothing industry and Chinese clothing people! I believe that with careful preparation, this year’s 626 China Fashion Live Broadcast Day will achieve greater success!
Gao Xiang, deputy director of the Henan Provincial Department of Commerce, mentioned in a press release that the garment industry is one of the six leading industries in Henan Province, with an annual output value of approximately 360 billion yuan. Promoting Employmore than 5 million people. At the beginning of this year, the “Implementation Opinions on Promoting the HighQualityDevelopment of the Garment Industry” issued by the General Office of the People’s Government of Henan Province clearly requires the promotion of the garment industryTransformation and upgradingand high-quality development are in response to the call of the Provincial Party Committee and Provincial Government. The activities include “press releases, initiative promotions, anchor competitions, conferences and forums, live broadcast exhibitions, fashion shows, exhibition tours” and other sections. Live broadcasts will be carried out with the help of famous e-commerce platforms Taobao, Pinduoduo, Douyin, Kuaishou, etc. to drive Henan clothing live broadcast new retail accelerates development.
With both strength and confidence, Fashion Xiping will start again!
Sun Jiwei, deputy mayor of the Zhumadian Municipal Government, mentioned during the event information release that in January this year, after the Henan Provincial Government’s “Implementation Opinions” was issued, Zhumadian City, after comprehensive consideration, determined the “10 billion” project mainly in Xiping County. “level textile and clothingindustrial cluster positioning, actively undertake the textile and clothingindustrial transfer, actively strengthen the chain, and promoteIntelligentreform and optimize the business environment. Xiping County has unique historical advantages, superior location advantages and an open development platform. It has a tradition of developing the garment industry.With modernization and foundation, as well as the essential guarantee and modern carrier for the development of the garment industry, the people of the city will fully support Xiping County in hosting this conference.
When introducing the preparations for the event, Li Quanxi, the county magistrate of Xiping County People’s Government, mentioned that the 626 Chinese Clothing Brand Live Broadcast Day event has once again bloomed in Xiping, which has attracted great attention from the Xiping County Party Committee and the county government. A group composed of the county magistrate has been established. A long preparatory work leading group mobilized the entire county and made careful arrangements. From the conference site selection to conference security, transportation, hotel accommodation, catering, and epidemic prevention and control, all work was ready to ensure the success of the conference. success. The people of Xiping will welcome people in the textile and garment industry from all over the country with confidence and wholeheartedly to gather in Xiping to discuss cooperation and seek common development!
The people’s government is for the people, the people’s livelihood industry promotes people’s livelihood; the digital economy promotes the economy, and brand live broadcasts build brands. With the joint efforts of people across the industry, driven by the wave of the live broadcast economy, encouraged by the Hundred Cities Linkage and Five Initiatives, and with the simultaneous help of multiple activities such as “conferences, big shows, live broadcasts, and exhibitions”, 626 The China Clothing Brand Live Broadcast Day event will surely create new brilliance, add new luster to Leizu’s hometown and beautiful Xiping, and open a new chapter for Henan’s clothing industry to integrate into rural revitalization and help high-quality development of the county economy!
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