Urban beauties help new forces in underwear design. College student underwear creative design competition enters Donghua University

On June 10, the Urban Beauty “Positive Youth” Underwear Creative Design Competition for College Students held a campus promotion event at Donghua University in Shanghai. Wu Jing, Secretary of the Party Committee of the School of Fashion and Art Design of Donghua University, Wang Chaohui, Vice Dean of the School of Fashion and Art Design of Donghua University, Luo Jingjie, Director of the Teaching and Research Office of the School of Fashion and Art Design of Donghua University, Xu Tianyu, Secretary-General of Shanghai Fashion Design Association, Urban Beauty Administration President and Executive Director Xiao Jiale, Vice President of City Beauty Product Center Li Shangxu, City Beauty Brand Senior Director Li Xiang, famous designer Liu Yanjun, young designer Xia Yiqi, CEO of Puhui Education Group and former executive deputy director of Shanghai Education TV Station Lu Sheng Come to the scene and share your wonderful views with the contestants of this competition and the college students on site.

As the organizer of this competition, Urban Beauty hopes to use this competition as an opportunity and starting point to comprehensively help young Chinese designers to enter the world stage and bring their excellent works to more consumers. At the same time, by attracting more young people to participate in the design of “national brands”, we will promote traditional Chinese culture to the world stage.

Promote the exploration of China’s original design power and create a bright future for Chinese national brands

City Beauty hopes to use this competition as a platform to jointly promote the discovery of China’s original design power by inviting young designers and City Beauty, and help more Chinese brands enter the international fashion stage. Siu Jiale, CEO and executive director of Urban Beauty, said at the event: “This competition is of great significance and involves three stages. The first stage is to help China’s young design talents take the stage and help Chinese design go global. stage; the second stage is to help traditional culture move to the center of the stage; the third stage is to empower every woman with cutting-edge design, allowing them to shine in the society and family stages.”

In terms of how to speed up the entry of excellent works into consumers’ horizons, Li Shangxu, vice president of Urban Beauty Product Center, believes that holding this competition is to explore a win-win model for young designers and brands to jointly promote the development of the underwear industry. Transformation and upgrading will accelerate the pace of China’s underwear industry going global, and contribute to the global success of Chinese creativity, Chinese design, and Chinese underwear.

Designers Xia Yiqi and Liu Yanjun conducted face-to-face communication and interaction with college student designers around the themes of “How to Redefine Women with Design” and “How to Participate in the Competition and Successfully Get Out of the Circle” respectively, and provided final guidance to the contestants before the deadline for the competition. .

In order to help more young designers grow rapidly, Urban Beauty also jointly established a teaching internship (practice) base with Donghua University, and held a signing and unveiling ceremony at the event site.

Gather the power of young people to jointly incubate the next generation of popular products of Generation Z

In this competition, Urban Beauty will rely on its own advantageous resources to not only help young people grow, but also help incubate their products, and ultimately help more young designers to enter the world stage. To this end, Urban Beauty not only provides bonuses to the contestants, but also invites fashionistas and design masters with international influence to serve as mentors for this competition.

The reporter interviewed Li Xiang, senior brand director of Urban Beauty, at the scene. Regarding how to layout the young people market, Li Xiang said: “In fact, everyone said that seizing young talents is Seize the future. Judging from Urban Beauty’s current channel structure, we hope that the upgrade and creative direction of our future products will be more in line with the tastes of today’s young people. This event is to tap new forces. We want to serve young people through young people. Use young people’s planning and creativity to develop products, and at the same time help more young people realize their dreams.”

It is understood that Urban Beauty will hold a fashion show as a stage to finally present the results of the competition.

From the perspective of Urban Beauty, the younger generation of consumers with unique aesthetics and values will no longer just be users of products, but also participants in creation. This competition is to discover talented new design forces in China’s underwear industry. Many of them are bound to become future stars and the backbone of innovation in China’s underwear design field. Driven by urban beauties, more and more young designers will display their talents on the international fashion stage.

I believe that with the continuation and upgrading of the Urban Beauty “Positive Youth” College Student Underwear Creative Design Competition in the future, the competition will also become a high-quality brand IP in the Urban Beauty brand system that is highly attractive and recognizable to young people. In the future, this brand IP will form a strong centripetal force that will bring together more young creative talents, discover and deliver more talents for the entire industry, and create more products that are in line with the aesthetics of Generation Z consumers and closer to their needs for underwear. font color=”#FF8040″>New products, and witness the birth of new hot styles with more young people.

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