Qinghe cashmere products market: Party building leads the way to build a fortress, and steady and steady results will be achieved
Based on the principle of “making good use of small positions, exerting large functions, and gathering centripetal force”, the Party Committee of Cashmere Town builds an innovation platform, gathers new forces, injects vitality into the development of Qinghe Cashmere Town, and also provides support for the party in The construction of the non-public sector has built a strong fortress.
Qinghe Cashmere Town is located in Qinghe County, Hebei Province, which is known as the Cashmere Capital of China and the Famous Cashmere Textile City of China. The town is one of the first batch of key creation-type characteristic towns identified by Hebei Province, and is also a textile textile with distinctive characteristics in my country. As a wholesale market, there are more than 1,000 corporate merchants in the town’s jurisdiction, with annual sales of nearly 10 billion yuan. In order to give full play to the leading role of the party organization, the Qinghe County Party Committee established the “Chinese Communist Party of China Qinghe County Cashmere Town Comprehensive Management Center Committee” party committee in Cashmere Town. Branch Committee” and “Qinghe County Cashmere Town Comprehensive Management Center Branch Committee of the Communist Party of China”, Cashmere Town Non-Public Enterprises and Social Organizations General Branch Committee have jurisdiction over the “Qinghe County E-Commerce Association Party Branch”, “Qinghe County Cross-border E-commerceEntrepreneurship Incubator Park Party Branch” has a total of 19 formal party members, 4 probationary party members, 10 floating party members, and 6 party activists.
In the past few years, the Cashmere Town Party Committee has adopted the principle of “making good use of small positions, exerting large functions, and gathering centripetal force” to transform the political advantages of party organizations into the development advantages of non-public organizations, focusing on the establishment of innovative platforms and new forces. The discovery has made the party organization a good platform for reform and development, advocating hard work and honest management, injecting vitality into the development of Qinghe Cashmere Town, and building a strong fortress for the party’s construction in the non-public sector.
1. Build a platform and create a benchmark for non-public party building in counties
The Party Committee of the Cashmere Town Comprehensive Management Center integrated 5 social organizations including Qinghe County E-Commerce Association, Qinghe County Cashmere Industry Upgrading Service Association, Qinghe County Cashmere Entrepreneurship Chamber of Commerce, Qinghe County Internet Business Association, Qinghe County Cashmere Fashion Designers Association and Relevant functional departments, social service agencies and other resources have successively established entrepreneurship and innovation platforms such as Qinghe Maker Alliance, Qingyang Pioneer Maker Space, Cross-border E-commerce Park, Cashmere Design and Exhibition Center, etc. to provide R&D skills training for corporate merchants. , joint offices, policy consulting, exchange salons and other diversified entrepreneurial and innovative services, making it a party-building brand that is “visible, affordable, useful and inseparable”.
2. Strengthen training and incubate entrepreneurial groups
In order to improve the professional skills of e-commerce users, the party committee actively communicated and coordinated, increased the intensity of various professional skills training, and successively organized and carried out the “Modou Mama Cloud Customer Service” e-commerce targeted poverty alleviation Qinghe training session, recruiting 40 people due to Women with life difficulties caused by disability, unemployment, job transfer, etc. have found jobs for 20 mothers in need; in response to the rapid development of cross-border e-commerce, more than 20 professional trainings have been carried out in conjunction with Alibaba International Station, and industry leaders have been invited Share, share professional knowledge, operational ideas and other multiple dimensions, open up new horizons of foreign trade, and enhance foreign trade to a new realm. Through a series of training activities, the business skills of e-commerce practitioners have been greatly improved and the rapid development of e-commerce in the county has been promoted.
3. Carry out activities and activate organizational life
In order to embody the ideological purpose of the Party as “the development direction of advanced productive forces” and further set off the upsurge of “mass entrepreneurship and innovation”, under the leadership of the Party Committee of the Cashmere Town Comprehensive Management Center, the E-Commerce Association organized the establishment of the “Cashmere Town Comprehensive Management Center” Small Town Youth Maker Alliance”. Every Thursday, the Maker Alliance regularly holds a series of salon activities with the theme of youth entrepreneurship at the Unbounded Maker Coffee, covering the latest concepts and technologies such as WeChat marketing, mobile shopping skills, VR virtual reality applications, etc., and invites outstanding party member representatives, young entrepreneurs Entrepreneurs and cultural elites share industry experience, life experiences, entrepreneurial stories, etc., and have organized and carried out 45 “Thursday Maker Salon” themed activities, becoming a place for entrepreneurs to communicate regularly, with more than 800 people participating. In addition, the Party Committee of the Cashmere Town Comprehensive Management Center also actively organizes members to go out to expand the market, and has organized exhibitions in Uzbekistan and Vietnam to further expand It enhances the international vision and international market of the business owners and promotes better and faster development of the enterprises.
IV. Show your identity and optimize the e-commerce business environment
In view of the difficulty in supervising e-commerce companies and the mixed products, the Cashmere Town Party Committee and the Market Supervision Bureau organized and carried out the “Party Member Demonstration Store” and “Party Member Demonstration Post” practical activities to guide party member merchants to take the lead in showing their identity, Be honest and establish new trends. After active selection, a number of “Party Member Demonstration Stores” emerged in Cashmere Town, represented by Beilong, Yishang, Hongtai, and Bei Guojiao, becoming advanced examples of party building work driving corporate operations and improving corporate culture construction, setting a good example for others. Merchants have played a leading role in demonstrating and optimizing the business environment of Cashmere Town.
5. Seize the opportunity and improve business skillsCan
Faced with the practical difficulties caused by the COVID-19 epidemic that restricted the flow of people and logistics, the Party Committee of the Cashmere Town Comprehensive Management Center reviewed the situation. During the most severe period of the epidemic, it actively contacted POP global fashion network organizations and used the WeChat platform to carry out a themed The series of public welfare online lectures on “Fashion Fighting the Epidemic” will explain the latest marketfashion trends to business owners and guide companies to scientifically stock up. At the same time, it also cooperates with the China International E-Commerce Center to provide free online network marketing training for the majority of cashmere e-commerce customers. Through the training, the majority of e-commerce operators learned the latest market conditions in a timely manner, urgently adjusted the supply chain, quickly focused on key products, and quickly switched from the traditional graphic sales model to the online live broadcast model, driving a linear growth in sales performance. The “Chuanger Official” flagship store opened by Mi Xuerong Company on the Pinduoduo platform achieved sales of 3 million yuan in a single day, ranking first in the live broadcast category on the Pinduoduo platform.
6. Solve problems and ease financial pressure
Faced with the actual shortage of funds, the Party Committee of the Cashmere Town Comprehensive Management Center actively contacted major financial institutions, and through docking, finally won the recognition of the Agricultural Bank of China, which launched the “e-commerce e-loan” for market merchants. ” product, the loan product has a total limit of 1 billion yuan. It is a pure credit loan with simple procedures, low interest, and can be borrowed and repaid at any time. Once launched, it was immediately sought after by companies. In just one day, 36 companies applied. Now it has 10 companies have received financial support. The “e-commerce e-loan” product has solved the capital shortage problem of e-commerce users and continuously injected fresh vitality into the development of the e-commerce industry.
Seven. Strengthen the team and improve coverage
In the past five years, a total of more than 50 outstanding e-commerce practitioners and entrepreneurs have submitted applications for party membership to the party organization. A total of 20 party activists and 12 party members have been developed. The team of party members has been further expanded, and the coverage of party building has been further expanded. widen.
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