Nanshan Zhishang Cup·China Formal Wear Design Competition press conference was held in Beijing
At present, most formal styles on the market are quite satisfactory. How can we make a design breakthrough? In the face of design, how to balance the relationship between “loyal to oneself” and “pleasing the audience”? Driven by a problem, a creative competition related to the formal wear category kicked off with the Nanshan Zhishang Cup·China Formal Wear Design Competition.
On August 26, a press conference for the Nanshan Zhishang Cup·China Formal Wear Design Competition with the theme of “Extraordinary Wisdom and Influence of Fashion” was held in Beijing. This competition is co-sponsored by the China Fashion Designers Association and Shandong Nanshan Zhishang Technology Co., Ltd. The competition takes creative design as the starting point and Nanshan Zhishang fabrics as the carrier, bringing together “famous schools”, “famous teachers”, “famous people”, “Famous Enterprises” are committed to jointly promoting the rise of cutting-edge formal design forces around the world and cultivating the “future new generation” in the field of formal wear design.
Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the China Textile Industry Federation; Fu Guangwei, Chairman of the China Textile Engineering Society; China Wool Textile Industry Association Chairman Liu Jiaqiang; Chairman of China Chemical Fiber Industry Association Chen Xinwei; Vice Chairman of China National Garment Association Zhou Yiqi; Full-time Vice Chairman of China Fashion Designers Association Xie Fangming; Full-time Vice Chairman of China Fashion Designers Association Zhu Shaofang; Chairman of Nanshan Group Song Jianbo; Deputy Director of Nanshan Group Chang Song Yinghao; Zhao Liang, chairman and general manager of Shandong Nanshan Zhishang Technology Co., Ltd.; Cheng Yingting, principal of Instituto Marangoni Shanghai Campus; Xiao Wenling, professor and doctoral supervisor of the Academy of Fine Arts, Tsinghua University; Wang Yongjin, dean of the School of Fashion Art and Engineering of Beijing Institute of Fashion Technology ; Wang Lu, Dean of the School of Art of China Women’s University; Cao Jianzhong, Professor of the School of Art of Beijing Union University; Wang Wenjuan, Professor of the School of Art and Design of Beijing University of Technology; Ma Jie, General Manager of International Wool Bureau China and Executive Vice President of Greater China and Asian New Markets, and the design competition Special celebrity judge Huang Yi and other guests attended the press conference. More than 40 comprehensive and industry media representatives, representatives of university teachers and designers, including Xinhua News Agency, CCTV, Phoenix TV, and China News Service, participated in this event.
Sun Ruizhe, President of the China Textile and Apparel Industry Federation, pointed out in his speech: Design is productivity, and the core value of the fashion industry is design. In the context of knowledge economy, design integrates technological innovation and cultural creativity to promote industrial upgrading, lead consumption upgrading, and promote value upgrading. Promoting common prosperity through highquality development is the trend of the times. Grasping the new characteristics and trends of fashion design, improving original design capabilities, and constantly meeting the material and spiritual needs of the people are not only necessary to achieve common prosperity, but also the industry’s realization of Made in ChinaThe key is to shift to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands. The cultivation of China’s design power needs to be integrated with the industrial ecology to transform design into real productivity; it needs to adapt to market demand and transform design into actual consumption power; it needs to be consistent with the values of the times and transform design into cultural appeal. Formal clothing is an important symbol of modern human civilization and the most representative clothing category in international social etiquette. Taking formal wear as the starting point, this competition provides a platform for exchanges, comparisons, and learning among new design forces, new design methods, and new design concepts.
Song Jianbo, Chairman of Nanshan Group, also said in his speech that textile and apparel is one of Nanshan’s important main business sectors. In particular, Nanshan Zhishang’s successful listing on the main board has contributed to the “scientific, standardized and modernization of the textile and apparel sector as a whole. “Operation development provides good development opportunities. This China Formal Wear Design Competition co-sponsored by Nanshan Zhishang and the China Fashion Designers Association hopes to provide an important stage for young designers in the field of Chinese fashion design to “show their dreams and go international”. At the same time, it will provide Nanshan Zhishang with Shang’s brand has developed internationally and built a diversified bridge of cooperation and exchange.
Zhao Liang, chairman and general manager of Shandong Nanshan Zhishang Technology Co., Ltd., said that with the rise of the “Generation Z” consumer group in today’s society, their consumption outlook has changed. They do not blindly follow traditional big brands and want more high-quality, high-end products. High-value Chinese original designs are increasingly favored by consumers. Therefore, contemporary people’s demand for formal wear not only focuses on its business and practicality, but also pays more attention to its culture and design. In the face of new situations and challenges, Shandong Nanshan Zhishang Technology Co., Ltd. has joined hands with the China Fashion Designers Association to launch the Nanshan Zhishang Cup·China Formal Wear Design Competition, aiming to empower new changes in the formal wear industry and promote the “breakthrough” of the textile industry. A cocoon becomes a butterfly.”
Xie Fangming, full-time vice chairman of the China Fashion Designers Association, spoke on behalf of the organizers. In recent years, Nanshan Zhishang Clothing has emerged as a new force, leading the industry in formal wear design and becoming a pioneer, model and role model in the industry. At the same time, Nanshan Zhishang also attaches great importance to the cultivation and incubation of new design talents. China Fashion Designers Association is the leader and promoter of China’s fashion industryThe author has the country’s first-class design resources and academic resources, has rich experience in planning and executing international and domestic competitions, and has been committed to the discovery and support of designtalents. This time, taking advantage of the resources of both parties, the Nanshan Zhishang Cup·China Formal Wear Design Competition jointly organized will strive to build a stage for young designers with ideas and creativity to showcase their design talents.
In addition to introducing the regulations of the much-anticipated Nanshan Zhishang Cup·China Formal Wear Design Competition, the press conference also held a strategic cooperation signing ceremony between Nanshan Zhishang and Istituto Marangoni Shanghai Campus.
Cheng Yingting, principal of Instituto Marangoni Shanghai Campus, said that Marangoni is very honored to be able to cooperate with Nanshan Zhishang and work together to cultivate Chinese design talents with an international perspective, so as to go global. In addition to providing some scholarships for this competition, Marangoni and Nanshan Zhishang will also carry out in-depth cooperation in the fields of fashion trends research and joint R&D in the future, to contribute to China’s fashion Industry development cultivates more high-quality industry talents who are suitable for national conditions, have an international perspective. Based on the principle of “integration of industry and education, complementation of advantages”, both parties will use school-enterprise cooperation to stimulate students’ creativity and design capabilities, empower formal wear design, and are committed to promoting the professionalization process of the formal wear industry to deepen, broaden and expand. Be practical and contribute to building a blue ocean of high-quality formal wear design.
Focus: Interpretation of the key points of the Charter Revealed
The Nanshan Zhishang Cup·China Formal Wear Design Competition plans to be held for ten consecutive years, once a year, to continue to build the IP of the China Formal Wear Design Competition, and to contribute to the development of Chinese young fashion designers on the international stage.
Since early August, the competition has relied on the official website of the China Fashion Designers Association (www.fashion.org.cn) and dozens of media platforms to collect works simultaneously. The deadline for submissions is November 22, 2021. The competition closely focuses on the theme of “Extraordinary wisdom and fashion”, and collects and selects three categories: men’s formal wear, women’s suits and dresses. The work must have the characteristics of combining practicality, commerciality and artistry, and have distinctive contemporary and cultural characteristics, comply with the TPO principle of formal attire, and show formal style.
The competition aims to widely mobilize the enthusiasm of clothing enterprises, design schools, design studios and other institutions as well as fashion designers, technicians, professional teachers and students and other people from all walks of life, build a communication platform for display, discussion and development, and encourage and cultivate more design institutions and outstanding talents to devote themselves to the high-quality development of the formal wear industry. By creating original formal wear and dress designs, we will improve the creative skills of the new generation of designers in the future, stimulate the innovative vitality of formal wear design, and promote formal wear. The design industry has achieved leapfrog development.
Ranking competition, the shortlisted works are expected to be featured in China International Fashion Week
On the stage of dream-aiding design, the Nanshan Zhishang Cup·China Formal Design Competition will gather a team of authoritative judges in the industry. The judges will adhere to the principles of fairness, impartiality and openness to select the works. The new generation designers who have won the “ticket” to the finals will bring their works to compete at the China International Fashion Week in March next year to experience the highlight moment of design.
Not only will the gold, silver and bronze awards be generous in this competition, but there will also be cash rewards for the excellence awards and shortlisted awards. In addition, Nanshan Zhishang will rely on its global vision and the advantages of listed companies to maximize the effectiveness of resources to help design talents achieve innovation and incubate design results, and will cooperate with the Shanghai campus of the Marangoni Institute in Italy to provide overseas study opportunities for the winners and Scholarships, etc. The competition organizing committee will organize contestants to go to Nanshan Zhishang to conduct professional gathering activities such as visits and matchmaking. By investigating the operation mode of Nanshan Zhishang’s intelligent manufacturing, we can understand the high-quality performance of worsted fabrics, inspire designers to take off creatively, and finally turn their dreams into reality.
Introduction to the organizer
The China Fashion Designers Association is a national social organization approved and registered by the Ministry of Civil Affairs of the People’s Republic of China. It was established in 1993. The China Fashion Designers Association is a national, industry-based, non-profit social organization voluntarily formed by designers, professionals, well-known fashion brands, fashion media and model agencies in the clothing and fashion industry.
Nanshan Zhishang is a national high-tech enterprise and one of the few companies in the world that integrates the wool textile and apparel industry chain. Its main business covers the research and development, design, production and sales of worsted woolen fabrics and apparel products. The company’s comprehensive equipment strength ranks at the advanced level in the same industry, and it is a leading large-scale worsted compact fabric and modern suit production base.
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