Beijing merchants lead Cangzhou’s entire clothing industry chain
Recently, Xu Liping, a clothing merchant in Cangzhou Mingzhu Trade City, Hebei Province, is in a good mood. After moving from Beijing to Cangzhou, his store sales have increased significantly. His daughter went to high school in Cangzhou and is now admitted to college. Xu Liping said with a smile: “Now the whole country knows that Cangzhou’s women’s tops are the cheapest, which proves that the original choice was correct.”
Xu Lipingyuan is a women’s clothing merchant in Beijing’s Dahongmen morning market. He settled in Cangzhou Pearl Trade City in September 2018. “The store was only 4 square meters in Beijing, but it can be more than 40 square meters in Cangzhou.” The increase in business area , which also makes him more willing to let go and expand his business. “Before, I only made a few styles in a season, but now I can make dozens of styles in a season, including women’s jackets and skirts.”
Last year, the epidemic greatly affected the traditional sales model. Xu Liping discussed with other merchants to expand online sales channels. Xu Liping said that in the past two years, his store began to carry out live broadcasts through big V and Internet celebrities on live broadcast platforms such as Kuaishou and Douyin. Now, his customers are not only from Cangzhou, but also from Shijiazhuang, Changshu, Guangzhou, Hangzhou, Linyi and other places. Everyone orders through WeChat, and the demand for online clothing is increasing. Sometimes thousands or even tens of thousands of pieces of a single style can be ordered. Xu Liping said: “We used to sell more than 100,000 pieces of clothing every year in Beijing. Last year, we sold hundreds of thousands of pieces in Cangzhou alone. After the sales cost was reduced, we also made profits for customers. Small profits but quick turnover.”
“Cangzhou gave me the passion to start a business for the second time.” Liu Huoqiu, a former Beijing merchant, expressed the same emotion. Liu Huoqiu went to Beijing to do clothing business in 2002 and settled in Cangzhou Mingzhu Trade City in 2018. The Trade City provided a number of preferential policies, which greatly reduced the operating costs of merchants. In addition, five garment processing factories that have long-term cooperation with her have also settled in Cangzhou. Like Xu Liping, Liu Huoqiu has also opened up online sales channels. “There are now thousands of Internet celebrities in Cangzhou City, and many of them with tens of millions of fans buy goods from me,” she said proudly.
In Cangzhou, the e-commerce industry atmosphere has initially taken shape. According to statistics, among the merchants of Cangzhou Pearl Trade City, there are more than 200 merchants carrying out live broadcast sales, with more than 10,000 potential merchants. With the support of Dongsu Group and Cangzhou Municipal Commerce Bureau, Kuaishou e-commerce’s relevant live broadcast base in Cangzhou has been established in Mingzhu Trade City. So far, the garment industry park has reached cooperation intentions with Kuaishou, Taobao, Douyin, Mogujie, Xiaohongshu, Pinduoduo and other platforms to help e-commerce companies develop rapidly from traffic support to skills training.
Since 2015, Cangzhou Mingzhu Trade City has begun to accept clothing wholesalers from Beijing. Currently, it has put into use approximately 1.42 million square meters, and has settled in more than 10,000 Beijing wholesale merchants. Mingzhu International Garment Ecological New City, which involves the field of production and processing, has signed contracts with nearly 3,000 companies and has nearly 500 corporate merchants. After the new city is fully completed, it is expected to house 15,000 large, medium and small clothing R&D, design, production and processing enterprises.
Yang Chongrong, chairman of the Mingzhu Market Management Co., Ltd., told reporters that the government is building new kindergartens, primary schools, middle schools and other basic education facilities next to the Mingzhu Trade City Market to allow the children of foreign merchants to enjoy local high Qualityeducation, the Trade City has currently solved the enrollment problem of more than 2,600 merchant children. In accordance with the principle of “only undertaking, not attracting investment”, the Trade City has introduced a series of preferential policies, such as two years’ rent exemption, one year’s property fee exemption, free goods pick-up bus, decoration subsidies, reimbursement of travel expenses for goods pick-up, etc. , so far the subsidies used for market cultivation have reached more than 2 billion yuan.
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