Dishang Group helps transform the results of the Marine Culture Creative Design Competition

October 16th, co-sponsored by the Publicity and Education Center of the Ministry of Natural Resources, Ocean University of China, China Ocean Development Foundation, Beihai Bureau of the Ministry of Natural Resources, and Hainan Tropical Ocean Institute, Weihai Ocean Development Bureau, Weihai Vocational and Technical College The award ceremony of the 10th Marine Culture Creative Design Competition jointly organized by the college, Weihai Culture and Tourism Bureau, and Dishang Group opened grandly in Weihai.

As the organizer of the competition award ceremony, Dishang Group combined its own advantages, integrated marine culture and fashion elements, and carefully created a “Dishang. Blue Imagination” ocean-themed clothing show.

At the award ceremony, Weihai’s marine-specific children’s clothing, marine creatively designed casual wear, professional wear with marine heritage, cheongsam beach casual clothing that blends the deep sea atmosphere, and other types of clothing were presented one by one under the display of professional models. In front of the audience, it attracted the attention of the guests present and was highly recognized by experts and scholars. It became a new highlight of this competition and fully demonstrated the determination of Dishang Group to assist the development of marine culture, deepen school-enterprise cooperation, and promote innovation and entrepreneurship among college students. and action.

The 10th National Marine Culture Creative Design Competition for College and Middle School Students was founded in 2012. It is the largest exchange platform for domestic marine cultural creativity, education, and dissemination. It is also the only public welfare event in the world with the theme of marine cultural creativity, aiming to provide students with It popularizes ocean knowledge, enhances ocean awareness, cultivates students’ innovative spirit and practical ability, and promotes the whole society to form a good atmosphere of paying attention to, loving the ocean, and protecting the ocean. It has a high reputation at home and abroad.

As the finale show of the competition award ceremony, the “Dishang. Blue Imagination” ocean-themed fashion show pushed the creative works of the competition to the results for the first time, highly integrating marine culture and fashion elements, and displaying the competition in an all-round and three-dimensional way. Outstanding award-winning works in the clothing and accessories category.

Hui Huaiping, deputy general manager of Dishang Group: “Our R&D and design team at Dishang Technology Center, inspired by past competition works and local marine characteristic elements, has made breakthroughs in designing nearly a hundred sets of marine models in more than 10 series in a short period of time. Special clothing has pushed Weihai’s local culture to the center of the cultural and creative design stage, adding new impetus to local brand promotion.”

Zhu Hongtao, deputy general manager of Dishang Group: “As the co-organizer of the competition and the organizer of the awards ceremony, Dishang Group strives to promote the transformation of students’ creative achievements in the field of clothing, with remarkable results. This ocean-themed fashion show broke through In the past, the form of professional clothing catwalks combined clothing catwalks with competition awards, presenting colorful marine creative design clothing to college and middle school students across the country, which has far-reaching influence and significance. Dishang Group will continue to attach great importance to the innovation and entrepreneurship development of college students. Help cultivate more young creative designtalents.”

It is understood that Dishang Group was founded in 1993 and is headquartered in Weihai, Shandong Province, which has “thousands of miles of coastline and a landscape painting”. It brings together profound marine cultural heritage and extensive clothing industry chain advantages, and is the largest clothing importer in the country. One of export enterprises, it has been among the top ten in China’s clothing sales revenue for many years and has established long-term strategic alliances and partnerships with more than 500 well-known clothing brand companies around the world.

Since being approved as a national innovation and entrepreneurship demonstration base in 2017, Dishang Group has attached great importance to the innovation and entrepreneurship development of college students and has established long-term talent training cooperation relationships with many universities. In this marine culture creative design competition, we cooperated with universities to provide technical support and design guidance for college and middle school students. We are committed to building a communication and collaboration platform, discovering creative design talents, assisting the transformation of work results, and promoting marine culture, creative design and innovation of college students. Entrepreneurship and collaborative development.

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