Focus | Focusing on Lyocell filament, Lonsel continues to make green articles
Under the “dual carbon” strategy, various industries in my country are currently accelerating energy conservation and emission reduction and vigorously implementing green development, especially in the textile and chemical fiber industry. Lyocell fiber is a typical green fiber because its raw materials come from nature and the production process is greenenvironmentally friendly. It has typical “carbon reduction” characteristics. Against this background, the market development of Lyocell filament is currently attracting much attention.
Zhejiang Huafeng Longsel Fiber Technology Co., Ltd. mainly produces Lyocell filament. Ren Anhua, deputy general manager of the company, said that Ronsel’s products have five advantages: natural and environmentally friendly, high-strength and durable, colorful, moisture-wicking and extremely skin-friendly. Based on these unique performance characteristics, Roncel products can be used in high-end clothing fabrics, high-end medical and beauty materials. In the future, they can also be used as aerospace and ultra-high voltage power transmission and transformation products. Thecarbon fiber substrate.
According to reports, there are two products currently popular in the market. One is a gray fabric interwoven with Ronsel filament and linen, which improves the skin-friendliness of pure linen gray fabric and increases drape; the other is a gray fabric intertwined with Ronsel filament and mulberry silk, which improves moisture absorption. Perspiration wicking and wearing comfort, improved color fastness, while saving material costs.
In terms of brand building, the brand name “Loncel” is both a homophony of the professional term “Lycell” and contains the Chinese element of the Chinese national totem “dragon”; at the same time, the brand identity was determined according to the company’s unique requirements and through professional The organization’s careful design and brand image have the characteristics of highly recognizable logos, rich cultural connotations, and easy and rapid establishment of consumer empathy.
“During the previously held 2021 China International Textile Yarn (Autumn and Winter) Exhibition, the number of customers who came to the company’s booth for consultation exceeded our expectations. More and more customers are beginning to recognize Ronsel’s products.” Ren Anhua said.
Jiangsu Hubang Textile Technology Co., Ltd. is one of the downstream users of Ronsel filament. Ren Changbang, chairman of the company, said that the performance of Ronsel filament fabric is comparable to that of mulberry silk fabric, with good softness and hand feel, and the price is more affordable.
Zhejiang Kunjie Textile Co., Ltd. is also a downstream user of Ronsel filament. Wang Guoqing, general manager of the company, said that Lonsel filament fabrics have a good feel. In the actual application process, the company combines Lonsel filament with a variety of raw materials, such as the interweaving process with other chemical fibers and hemp fibers, and the advantages are very obvious.
“Lonsel is a new product. In the process of developing Ronsel-related products, our company did not know much about the characteristics of Longsel products and the operating process was unclear. etc., after a long time of exploration. The company is still making continuous improvements, striving to bring out the excellent characteristics of Ronsel. At present, we have made a series of Ronsel products, transforming Ronsel from a The raw materials are made into products, which explores more development space.” Wang Guoqing said.
How will Ronsel filament expand its market application in the next step, and what are its development plans?
In this regard, Wang Jianqiang, sales director of Zhejiang Huafeng Longsel Fiber Technology Co., Ltd., said: “Currently, Longsel has not been widely used in the market. In this case, it is normal to have some product application problems. . Next, the company will work with downstream users to continue to solve related application technical problems.”
It is also reported that in terms of green development, Huafeng Longsel will use green certified raw materials for production; it will conduct green factory certification; it will conduct green fiber certification on finished products; and it will formulate Lyocell filament Green manufacturing industry standards for industry development.
“In the next step, the company will actively build customer reputation and help customers improve their application value by maintaining and continuously improving customer application experience. At the same time, in accordance with the established development plan, the company plans to build an annual production capacity of 20,000 tons by 2025.” Ren Anhua explain.
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