The 2021 Global Fashion Industry Digital Transformation Summit Forum was held in Keqiao
Digital technology has been fully integrated into all areas of social production and life, and has brought extensive and far-reaching influence to the development of society, economy, and culture. Fashion and technology are two cutting-edge industries that are closely intertwined and symbiotic. Big data, virtual reality, artificial intelligence, 3D printing, Internet of Things and other technologies are rapidly iterative and upgrading systems. It has radically changed the operating model of the entire industry chain and value chain including fashion industry management, design, development, manufacturing, communication and retail.
On October 27, the 2021 Global Fashion Industry Digital Transformation Summit Forum was successfully held in Keqiao, Shaoxing, Zhejiang. As one of the key events of the “Digital Empowerment·Green Symbiosis” 4th World Textile Merchant Conference 2021, this forum focuses on the application and development of digital technology in the fashion industry, focusing on smart prediction, smart design, smart R&D andIntelligent ManufacturingThe four major themes launched a rich and exciting high-end exchange, in order to build a fashion industry value growth system driven by digital technology as the core and accelerate the reshaping of China’s textile and apparel The competitive advantage of the industry has injected new thinking and new power.
Sun Ruizhe, Chairman of the International Federation of Textile Manufacturers and Chairman of the ChinaTextile Industry Federation, Qiao Yanjin, Director of the Productivity Promotion Department of the China Textile Industry Federation and Director of the China Textile Information Center , Li Binhong, director of the National Textile Product Development Center, Li Bo, deputy director of the China Textile Information Center, Fang Youmei, deputy director of the People’s Government of Keqiao District, Shaoxing City, Guan Zhen, chief technical advisor of Microsoft (China) and other leaders and guests attended the forum . Li Binhong presided over the forum.
Co-create a pioneering digital industry demonstration zone
“How to adapt to the development trend of the digital economy and build an iconic industrial chain is not only a test question given to us by the times, but also a powerful motivation for us to strive to be the first and achieve ‘lead and race’.” Fang Youmei delivered a speech at the meeting He said that focusing on the goal of building an international textile capital in the new era, Keqiao seizes the opportunity of digital reform and strives to become a pioneer in the highquality development of the domestic textile industry during the “14th Five-Year Plan” period. Demonstration zone and world-class modern textileindustrial cluster. It is hoped that this summit forum can further deepen exchanges and strengthen cooperation, jointly pursue the digitaltransformation and upgrading path of Keqiao’s fashion industry, and jointly create Keqiao’s fashion industry and digital industry demonstration zone. .
Qiao Yanjin said in his speech that digital technology has become an innovation engine for global social and economic development. As an industry public service platform, the China Textile Information Center has conducted in-depth research on the status quo and path of digital development of the fashion industry to build a digital,Intelligent‘s industry creative design service system platform, establishes a fashion industry digital technology innovation alliance, builds a collaborative innovation platform for digital technology and fashion industry R&D and promotion, and continues to promote the in-depth integration of digital technology and fashion industry. She pointed out that gradually establishing digital adaptability, connectivity and innovation to face the future will definitely help China’s textile and apparel industry become the main driver of the world’s fashion technology, an important leader in global fashion, and a powerful promoter of sustainable development.
Recognizing pioneers and models of digital technology innovation
In order to further summarize and promote the innovative results and practical experience of the digital transformation and development of the textile industry, and promote the application of intelligent design, intelligent manufacturing, intelligent management, intelligent marketing and intelligent textile technology, the China Textile Information Center and the National Textile Product Development Center jointly The “Collection of Top Ten Digital Technology Application Cases and Selection of Top Ten CIOs” was launched, and a grand commendation ceremony was held at this forum.
After strict review and selection of application materials, applicants from Hangzhou Wanshili, Huafang, Jiangsu Danmao, Consinee Group, Lufeng Textile and Dyeing, Ningxia Ruyi, Quanzhou Haitian, Weiqiao Textile, Zhejiang Jiaming, Zhejiang The digital intelligent industry solutions of companies such as Meizinda were selected as “Top Ten Textile Enterprise Digital Technology Innovation Cases”.
Deng Shengming, deputy general manager of Quanzhou Haitian Material Technology Co., Ltd., Ma Fahong, director of the Information Center of Shandong Weiqiao Entrepreneurship Group, Hangzhou WanshiliSilkMa Tingfang, general manager of Digital Printing Co., Ltd., Qian Yaomeng, CIO of Shandong Nanshan Zhishang Technology Co., Ltd., Tao Zhangmu, CIO of Yantai Yelin Textile Printing and Dyeing Co., Ltd., Wang Guodong, director of the information center of Huafang Co., Ltd., and Handa Wei Haibo, general manager of the Enterprise Information Center, Zhang Zhanqi, general manager of Lufeng Weaving and Dyeing Co., Ltd., Zhao Meng, IT manager of Jiangsu Huayi Clothing Co., Ltd., and Zheng Qi, CIO of Zhangjiagang Shepherd Clothing Co., Ltd., a total of ten outstanding enterprise leaders in digitalization and informatization work were awarded the award. Title of “Chief Information Technology Officer of Top Ten Textile Enterprises”.
Intelligent interaction: looking forward to digital technology fashion innovation
Li Binhong made a special release on “Digital Technology Outlook for the Fashion Industry” at the forum, interpreting the development status and applications of six digital technologies: cloud native, low-code development, SaaS services, digital twins, artificial intelligence, and digital ecology. fieldScenario, it puts forward the direction of change in the five major areas of new interaction, new consumption, new supply, new platform and new organization driven by digital technology. She emphasized that corporate development strategy determines the purpose, goals, strategies and solutions of corporate digital transformation. Faced with major changes unseen in a century, entrepreneurs need to fundamentally rethink the principles and program development methods of enterprise digital technology architecture based on long-term value judgment; build a timely, innovative, competitive and sustainable Informatization, digitization, and intelligent business integrated management systems can make full use of existing resources and continue to improve the ability to observe customers, technological innovation, intelligent decision-making, and the ability to build an ecosystem.
Product development based on consumer demand is the foundation of an enterprise. Cao Xiaowen, Creative Director of the Fashion Intelligence Department of the China Textile Information Center, shared “Data-Driven Fashion Decision-Making” and proposed a solution for studying textile and apparel consumer demand by relying on natural language processing technology, artificial intelligence visual recognition technology and big data analysis model technology. . Combining the three characteristics of fashion trends with predictability, accuracy and guidance, it can realize the dynamic analysis and prediction of fashion trends such as color, style, pattern and material, thereby guiding enterprises to target Carry out product development based on “effective demand” and establish the leadership of textile and apparel brands.
Lin Zisen, founder & CEO of Shidi Intelligence, said in the sharing of “Digital Solutions for the Whole Chain of the Fashion Industry” that in the face of the current textile industry’s common features such as long R&D cycles, high costs, low promotion customer acquisition rates, and single marketing methods, To solve the problem, Shidi Intelligence has launched a digital platform that can perform virtual development of fabric design. It helps enterprises solve the above pain points through electronic means such as fabric weave pattern library, online pattern design, and generation of digital color cards. In addition, the platform can also manage material libraries, build virtual exhibition halls, and save communication costs between fabric companies and customers in an immersive interactive mode.
Dong Yeman, Marketing Director of the Asia Pacific Region of Setrek Software (Shanghai) Co., Ltd., in his speech on “How PLM Empowers Textile Fashion Enterprises to R&D Management Innovation”, explained the application of full-coverage PLM digital technology solutions for management And optimize the entire product life cycle from creativity to reality, and solve the three core concerns of clothing brands and manufacturers’ R&D management. Form a closed loop of product innovation R&D management data flow to improve development management efficiency and reduce R&D costs. It helps enterprises predict future demand more accurately, and at the same time empowers industrial development with digitalization, accelerating the new process of a manufacturing country becoming a manufacturing power.
Hard-core dialogue: creating multi-party link solutions for the industry
In the themed dialogue session of “Digital Empowerment of Intelligent Manufacturing”, Microsoft (China) Chief Technical Advisor Guan Zhen served as a special host and analyzed and discussed intelligent manufacturing in the textile industry with three industry pioneer representatives: Ma Tingfang, Deng Shengming, and Tao Zhangmu. Hot topics such as innovative application cases, development prospects and realistic paths of technology.
“Digital technology in the enterprise is mainly reflected in two aspects: assisting corporate decision-making and improving corporate efficiency.” Ma Tingfang said that at present, Wanshili mainly uses virtual reality technology for conversion in digital printing and color management. He suggested that small and medium-sized textile enterprises use mature new technologies such as the Internet, artificial intelligence and blockchain to help enterprises digitally transform. While enhancing enterprise efficiency and quickly improving the quality of employees, it is also conducive toenergy conservation and reduction. Platoon.
Deng Shengming proposed that enterprises can use informatization as a support, rely on the integration of external production capabilities, focus on product development and customer service, quickly respond to changing market requirements, and achieve transformation. Ensure data interoperability by effectively connecting data or collaborating systems with enterprises. He believes that in the context of digitalization, big data technology, automated printing and dyeing technology and digital design will form a smart design model to empower industrial development, effectively guide product development, reduce R&D costs, and achieve online multi-party interconnected communication.
“The three technologies of cloud computing, Internet of Things and big data are of great help to the data analysis, process management, product development and other aspects of the current industry.” Talking about using digital technology to help achieve the “double carbon” goal, Tao Zhang Mu proposed an innovative business model to achieve rapid production by building an intelligent platform that interconnects the upstream and downstream of the industrial chain, accurately matching market orders, product information and production equipment. He also pointed out that the printing and dyeing industry can use intelligent algorithms to launch industry process packages to improve machine capacity utilization and throughput rates.
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