The 2021 Global Fashion City Index is released, with Shenzhen firmly ranked among the top six fashion capitals in the world
Shenzhen has been ranked among the top six fashion capitals in the world for five consecutive times!
This is the news from the opening ceremony of the 7th China (Shenzhen) International Fashion Festival held on December 28, 2021. The Global Fashion City Index was released in Shenzhen for the fifth time. The index was organized by the Shenzhen Fashion Designers Association Developed jointly with China Textile and Apparel Education Society, Shenzhen Oufang Apparel Research Institute and other institutions.
The global fashion landscape is rewritten and China is moving towards the “Third Pole of Fashion”
The Global Fashion City Index is the industry’s first digital tool to evaluate and study global regional fashion capacity building. Based on the previous four editions, this Fashion City Index has more detailed data, more professional research, more scientific tools, panoramic, and Three-dimensional display of global city fashion industry coordinates.
This global fashion city index has established multiple index systems such as industrial quality index, international image index, fashion environment index, public service index, and innovation vitality index in terms of compilation principles, generation paths, algorithm systems, and index selection. Guided by the fashion city index evaluation and analysis model, the annual index data of global fashion cities is collected in depth to form a systematic evaluation result. In the end, 20 shortlisted cities were selected for evaluation around the world. In terms of spatial distribution, 5 continents, 15 countries and regions were involved. These 20 city samples basically represent the fashion development status of different regions around the world.
The released results show that the ranking of the shortlisted cities is Paris, New York, London, Shenzhen, Milan, Shanghai, Tokyo, Beijing, Singapore, Hong Kong, Los Angeles, Sydney, Berlin, Seoul, Moscow, Toronto, Barcelona, Rome, Copenhagen , Rio de Janeiro. Shenzhen, Shanghai, and Beijing have ranked among the top ten in the global fashion city list for four consecutive times, with Shenzhen ranking sixth and among the six major fashion capitals in the world. Shenzhen, Beijing, Shanghai, and Hong Kong form the Chinese Fashion Macedonian Phalanx. It has become an important symbol and strong support for the improvement of China’s global fashion leadership, marking China’s comprehensive move towards the “third fashion pole” comparable to Europe and the United States.
The rebalancing trend of the fashion industry forms the era of integration, giving the fashion industry new vitality
This release of the Global Fashion City Index reveals the following phenomena——
First, the great differentiation and adjustment of fashion has further intensified. The unipolar trend dominated by Europe and the United States has become a thing of the past. The revival of oriental fashion aesthetics carried by Asian fashion cities has become a bright color in the global fashion landscape, and a rebalancing trend in the fashion industry has gradually taken shape. ;
Second, the increasingly blurred boundaries of fashion have increased the uncertainty of the industry. The fashion industry is facing a new era of integration – the integration and interaction of upstream and downstream, production and consumption, online and offline, physical and virtual, shaping ” “Fashion +” new business format gives the fashion industry strong development vitality;
Third, “design support, innovation-driven, integrated development, openness and collaboration” have become the development path of global fashion cities. The rise of new fashion models, the application of new technologies and unique industrial scale advantages have given the backward fashion cities a competitive advantage. New opportunities are ushering in the transformation of old and new driving forces in the industry.
As one of the global fashion city index development organizations, Zhou Shikang, president of the Shenzhen Fashion Designers Association, said: The global fashion landscape is undergoing historic changes. The reason why Shenzhen has ranked among the top six fashion capitals in the world for five consecutive times is that Shenzhen The fashion industry relies on the cultural gene of reform and innovation, seizes the strategic opportunities driven by the dual drive, constantly seeks innovation and changes, and empowers the sustainable development of the global fashion industry; secondly, through the continuous holding of China International Fashion Design Innovation Competition A series of professional events such as the College Student Clothing Model Competition and the Skills Competition have effectively consolidated Shenzhen’s fashiontalentland and become an industry that maintains highquality font>An important support for development and innovation vitality.
At the same time, we must also clearly see that compared with established international fashion capitals such as Paris, London, and Milan, the international popularity and influence of Shenzhen brands and the level of original design need to be further improved, and there is a long way to go to build a talent echelon for the development of the fashion industry. , In addition, industrial chain resource integration and market response capabilities also need to continue to be strengthened. The ability to efficiently integrate superior resources and coordinate efforts in the fashion industry chain is still insufficient.
As a barometer and weather vane of the global fashion industry, the release of the Global Fashion City Index will encourage more Chinese cities to take advantage of the important “window period” to improve fashion leadership and play a supporting role as a platform for fashion cities to realize the great rejuvenation of the Chinese nation.
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