Representatives of the National People’s Congress talk about new thinking on the transformation and upgrading of the textile and apparel industry
This year is the first year for China to comprehensively implement reforms, and all walks of life are working hard for transformation and upgrading. As a traditional industry, the textile and garment industry is also thinking about its own path of transformation and upgrading in this wave of reform. On the 8th, Xu Wenying, Vice President of the China Textile and Apparel Industry Federation, Zhao Feng, National People’s Congress Representative and Director of China Silk Museum, and Zhang Huaming, National People’s Congress Representative and President of Huazhiyi Fashion Group, were guests at the “Night of the China Economic and Trade Conferences – Textile and Apparel Special Interview” , expressed his thoughts on the transformation and upgrading of the industry from the aspects of technological innovation, brand building, energy conservation and emission reduction, and industrial migration.
Technological innovation is the basic element for the strength of the textile industry
Xu Wenying said that at present, my country’s production capacity of cotton spinning, cotton yarn, cotton cloth, printing and dyeing cloth, wool spinning, including knitting, printing and dyeing, and clothing, They are all big now, but our textile and apparel industry still does not meet consumers’ needs for brand and fashion. This requires the development of our industry to consider how to transform from growth in scale to growth in quality and efficiency. This is what we call transformation and upgrading. We no longer focus on rapid growth in production capacity, but focus on brand and efficiency. The China Textile and Apparel Industry Federation has proposed in the past two years that by 2020, the textile industry will transform China from a major textile country to a powerful textile country. ” Xu Wenying said.
Xu Wenying pointed out that if my country wants to transform from a big textile country to a powerful textile country, it must grasp basic elements such as scientific and technological innovation, talent training, energy conservation and emission reduction, and sustainable development. Among them, When applying scientific and technological innovation to industrial transformation and upgrading, we should pay attention to five aspects. One is to eliminate backward production capacity through scientific and technological means and improve equipment levels; the other is to optimize existing stock assets through technological progress; the third is to use scientific methods to Improve the level of energy conservation and emission reduction in the process of transformation and upgrading; the fourth is to continuously improve product quality; the fifth is to strengthen brand building.
Brand building should draw nutrients from traditional elements
Zhao Feng expressed his views on brand building in the textile and apparel industry. He believed that silk has natural and exquisite cultural characteristics. If these two aspects can be well applied to products, it can stand out in today’s vast chemical fiber family. It brings out the unique cultural characteristics of silk; in addition, the special skills of silk, such as fabric selection, manufacturing methods, embroidery, printing and dyeing, etc., have a unique Chinese flavor. When creating a brand, if research in this area can be strengthened, Chinese traditional culture By extracting the elements and integrating today’s fashion elements, a Chinese brand will surely be created. He also revealed that the China Silk Museum is conducting a project to collect ancient silks and extract designs from about 10,000 pieces of silk. Create 3,000 real patterns, decompose them into many elements, and make these elements into a database for designers to use.
Zhang Huaming explained his approach to brand building from the perspective of product quality and sales channels. He believes that with the further expansion of domestic demand in our country’s economy, consumers are becoming more and more enthusiastic about high-quality goods and national brands. In the past, textile companies’ exports were mainly processing and intermediate links. In this process Zhang Huaming felt that foreign consumers also like China’s high-quality goods. Therefore, he judged that in the next export activities, China’s high-quality goods will definitely be dominated by high-quality goods designed in China and made in China. Chinese local brands High-quality products will account for an increasing proportion.
With the development of e-commerce, especially when young consumers like to purchase online, physical channels have suffered a certain degree when operating clothing brands. impact. In this regard, Zhang Huaming believes that physical channels are very important, especially when building high-end fashion brands that can represent China, it is definitely necessary to build beautiful physical stores. Physical stores that can interact with customers are very important, because from its Design, space, decoration, display, product display and services all reflect the culture of a brand. However, in the era of technology, it is also important to use online and offline interactions to make consumers more convenient and convenient. It also reflects the culture of the brand. Construction.
New standards for energy conservation and emission reduction have become a huge challenge for the industry
When talking about energy conservation and emission reduction issues that are of great concern to all sectors of society, Xu Wenying said that the Ministry of Environmental Protection has announced A new pollution discharge standard can be said to be quite stringent for the textile industry. Due to the implementation of the new standards, some printing and dyeing companies and wool scouring companies in Zhejiang, Jiangsu, Guangdong and other regions have basically closed down or relocated. “Such an emission reduction standard is a huge challenge to our industry, because without printing and dyeing enterprises, the industrial chain of the textile industry cannot be formed.” Xu Wenying said.
Xu Wenying pointed out, “Our current technology can fully enable companies to meet new national emission standards, such as sewage treatment. Our current technology can allow this water to be recycled and even make it meet drinking standards.” , but this requires a lot of investment, which will increase the cost of textile products.” He suggested that local governments can make more efforts in this regard.Provide some subsidies to enterprises. Enterprises should also make more efforts to improve product quality and added value to offset the increased cost of sewage treatment. “
Industrial transfer saves costs and improves competitiveness
Xu Wenying, vice president of the China Textile Industry Federation, said that since the reform and opening up more than 30 years ago, coastal areas, the Yangtze River Delta, and the Pearl River Delta have The economy in the triangle area is growing rapidly, and the textile industry is mainly concentrated in these areas. As time goes by, some difficulties have arisen, mainly reflected in the following aspects: land resources in coastal areas have decreased, land prices have become higher and higher, and everyone has After occupying it, the factory is almost built, and there is no room to build a factory here; secondly, human resource costs and labor costs continue to increase. According to surveys, the labor price in coastal areas has now reached 4,000 yuan, and the cost is getting higher and higher. Third, the pressure on energy conservation and emission reduction has increased. Energy conservation and emission reduction work has increasingly higher requirements for local governments. They are not allowed to increase the discharge of one ton of water and are not allowed to use more than one kilowatt hour of electricity.
He also said Another important reason why the textile industry “goes out” is cotton. Xu Wenying said that in China, cotton accounts for 70% of the cost of cotton yarn, and the price is too high. At present, the price of cotton in China is higher than that in the international market, and the national purchase and storage is 20,400 yuan. / ton. The year before last, the national reserve was 19,800 yuan / ton, and the market price was 19,000 yuan / ton. The international market price is more than 14,000 yuan per ton. If no tariffs are added, the price difference per ton is as much as four to five thousand yuan. Therefore, companies are passing “Going out” to enhance the competitiveness of the cotton spinning industry.
Source: China Economic Network
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AA
