Connecting production and demand to jointly develop automotive textiles

If, by 2030, the number of car manufacturers shrinks to 20;

If, the number of automobile supporting manufacturers will be reduced to 3,000;

If textiles were no longer used in car seats and car ceilings;

What if, new car design concepts and fashion trends eliminate textile elements

Where should the automotive textile industry go?

“In South Korea, there is no industrial textiles industry association because it is a very small industry. Among the more than 30,000 automotive parts suppliers, fabric suppliers are not among them. I have seen many domestic and foreign auto shows , many new concept car designs do not use textiles.” Zheng Zhangzhu described the things happening around him.

Zheng Zhangzhu is a Korean from Kolon Technology (Zhangjiagang) Special Textile Co., Ltd. In fact, his concerns are universal. Kuangda 2019 China Automotive Textile Innovation and Development Forum can be used in the development of the two major industries. The conference attracted nearly 200 people from the textile and automotive industries, which was also due to everyone’s concern and expectations for the development prospects of this field.

As cars enter thousands of households in China, people have more personalized demands for industrial textiles such as car interiors and seats. The docking of production and demand, on the one hand, provides automobile manufacturers with more choices and increases the added value of their products; on the other hand, it also allows our industrial textile companies to understand customer needs from multiple perspectives, achieve product differentiation, and expand product market share. .

Focus on key links in the value chain

The Kuangda 2019 China Automotive Textiles Innovation and Development Forum held in Changzhou City, Jiangsu Province from April 9th to 10th has attracted the attention of the country and relevant industry departments. Wang Tiankai, Vice President of China Textile Industry Association, Wang Weicheng, Mayor of Changzhou City, Wang Wei, Deputy Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Xie Ming, President of Jiangsu Textile Industry Association, Zhu Minru, Chairman of China Industrial Textiles Industry Association, etc. Many leaders attended the meeting and made wonderful speeches.

Vice President Wang Tiankai said in his speech that this forum is conducive to promoting the research and development of automotive textiles, and will also play a positive and effective role in promoting connections and cooperation between industries and expanding the application of automotive textiles in my country. effect. While affirming the important role of this meeting, Vice President Wang Tiankai also made a brief evaluation and introduction on the basic trends, development prospects and tasks of the textile industry, as well as the development status of the industrial textiles industry.

“I hope that government departments will increase communication and contact between industries and increase the development and application of industrial textiles; I hope that the industrial textiles industry association will seize key products, highlight key links, and solve key problems in the process of industrial upgrading. We hope that industrial textile companies, especially key companies, will make a difference in product research and development and system innovation, and truly become the vanguard of the industry.” Vice President Wang Tiankai expressed hope for the government, industry associations and companies. It particularly emphasizes that industry development must avoid low-level duplication of construction and vicious competition, and focus on innovation in R&D and marketing systems.

“Under the influence of the country’s four consecutive increases in the textile and apparel export tax rebate rate and many other favorable policies, the added value of the textile industry reached 16.6% in February, production began to show signs of stabilizing, and some industry economic indicators In the trough, there has been a restorative month-on-month growth. Some textile products, especially chemical fiber products that have been in a sluggish state, have stopped falling and rebounded, and the market has become more active.” Wang Wei, deputy director of the Ministry of Industry and Information Technology, analyzed the current industry development situation and said: “The impact of the crisis is still spreading, the shrinking external demand situation remains, and we cannot say it will get better.” In February, textile and apparel exports fell by 35.1% year-on-year and 56.2% month-on-month, which is a rare decline in history. Affected by the sharp decline in exports, the added value of the textile industry was only 5.3% from January to February. The impact of the economic crisis on Chinese enterprises is still deepening. ”

Wang Wei said, “From a negative perspective, the financial crisis has a serious impact on the textile industry. From a positive perspective, it is a comprehensive test of the textile industry. In the crisis, we can see that companies with independent brands Enterprises, enterprises with strong independent innovation capabilities, and enterprises with obvious supporting advantages in the industrial chain will be less affected. Enterprises must realize that the competition between industrial chains will be more reflected in the competition of the value chain. Therefore, industries and enterprises should Pay attention to R&D and marketing, which are relatively weak key links in the industrial chain.”

Car manufacturers’ concerns

What does the development of automotive textiles rely on? market. Being able to understand the real needs of automobile manufacturing companies is the key to expanding product markets. At this meeting, many automobile manufacturers explained their demand for automotive textiles.

“As a state-owned brand, Chery Automobile will give priority to domestically produced products when developing products. However, sometimes it cannot find a supplier that meets the requirements.��Purchasing related foreign products has also caused an increase in Chery’s production costs. We hope that the domestic supplier system can develop and expand, which will make Chery’s products more competitive. ” said Xie Baoxin, deputy director of the Engineering Research Institute of Chery Automobile Co., Ltd. He also pointed out that there are still gaps between domestic automotive textiles and foreign products in terms of raw material selection, weaving level and design concepts, and there is still room for improvement.

Chen Wenbo, director of the technical department of Guangzhou Honda Automobile Co., Ltd., said in an interview with this reporter: “As an automobile manufacturer, in addition to caring about the performance of the fabric itself, we also pay more attention to the application of fabrics to car seats and roofs. The effects displayed, such as light fastness, abrasion resistance, etc.” He said that most of Guangzhou Honda’s product research and development is carried out in Japan, and the requirements for fabrics and other products are very strict. At present, people are paying more and more attention to environmental protection issues, and the environmental protection of products also restricts the market expansion ability of products to a large extent. Therefore, suppliers should ensure that their fabric products meet the requirements in terms of raw material use, processing, etc. Only in this way can it be more likely to get the attention and recognition of automobile manufacturers.

Huang Yan, styling designer of Zhengzhou Yutong Bus Co., Ltd., said in an interview with this reporter that the company pays great attention to the appearance and texture of its products, which includes the color, texture, and raw material selection of product design. At present, about 70% of the company’s automotive textile fabrics use Jiangsu Kuangda Group’s products. Benefiting from the company’s strong R&D capabilities and one-stop service policy, Zhengzhou Yutong has achieved considerable results. Gong Yupeng, director of the Product Development Center of Tianjin FAW Xiali Automobile Co., Ltd., also said that in addition to meeting basic usage requirements, suppliers of automotive textiles must also pay attention to the odor and formaldehyde content of automotive interior products, which is related to the majority of consumers. Personal safety, therefore, is a very important issue for both the automotive and textile industries.

Work together to achieve a win-win situation

Holding together for warmth has become a common phenomenon during the special development period of the industry. A cooperation method established around a common goal is also our biggest gain during the crisis. Facing the future development of automotive textiles, the various needs of automobile manufacturing companies, and the revitalization plans of the two major industries, every automotive textile manufacturing company is considering how to take a good future development path.

In addition to automobile manufacturers and automotive textile manufacturers from home and abroad, this forum also includes raw material suppliers, equipment manufacturers, coil manufacturers, senior experts in the automotive field and well-known experts from scientific research institutes. Scholars can be described as a comprehensive forum across industries and fields. Scientific research institutes brought their research results on automotive textiles and recommended cutting-edge technologies to enterprises for technological innovation and development of automotive textiles. Automobile manufacturers have brought their requirements and hopes, giving automotive textile manufacturers a direction for development and research. This kind of communication and exchange has well realized the connection between industry and demand as well as the connection between industry, academia and research.

At the special discussion meeting of this forum, more than 20 heads of relevant industry companies conducted in-depth discussions on the future development of the automotive textiles industry. They spoke freely and reached a consensus: Industry companies should jointly establish an automotive textile industry. Textile research institutions provide continuous technical support for the development of the industry. At the same time, it was also emphasized that the standard construction of the automotive textile industry should be accelerated. Through this discussion, the Industrial Textiles Industry Association also collected information from all aspects of the industry. These opinions and suggestions will provide important reference for formulating industry development guidance and provide important help for industry development.

Reporter’s Notes

A forum that spans two industries has its own difficulties in organizing.

During the interview process at the meeting, the reporter found that companies in both industries have encountered some difficulties and confusions in production. For example, automobile manufacturing companies do not know much about the performance and processing technology of domestic automotive textiles, and therefore deny the choice of some high-quality and low-price products. In fact, these difficulties may be solved quickly with just some suggestions from textile companies.

We have also talked about the issue of interdisciplinary research many times. If both the production and demand sides can establish a good communication mechanism and achieve effective docking, many problems can be easily solved. This automotive textile innovation and development forum serves as a good bridge and link for communication and exchange between the two industries. Through this forum, at least automobile manufacturers know that they have more choices in industrial textiles, and problems can be solved through communication; at least, automobile textile manufacturers know the concerns of automobile manufacturers and confusion, and clarified his goals and direction. These “at least” are very rare gains for every participant.

AAGFREGRTTHR

Disclaimer:

Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.

AAAThe video comes from the Internet and does not represent the views of this website. Its copyright belongs to the original author. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.