Shenyang International Textile and Garment City will build a Northeast clothing wholesale market

On May 12, 2019, Ying Jianren, chairman of Tieniu Group, and senior leaders of Shenyang International Textile and Garment City met with Jiang Bairong, chairman of Bairong World Trade Mall, and his business management team.

The two parties jointly discussed the development of the Shenyang International Textile and Garment City project, and put forward valuable opinions based on the current status of Shenyang International Textile and Garment City and combined with Bairong’s experience.

Professional market: the future development path of the clothing wholesale industry

Bairong World Trade Mall is located in the Dahongmen Business District of Beijing. It is a comprehensive wholesale market focusing on the wholesale of clothing and small commodities and also engaged in retail. The first phase of Bairong World Trade Mall covers an area of 460,000 square meters. The main body is divided into 8 floors, including 6 above ground and 2 underground. It was fully operational on April 29, 2004. The business scope includes all types of clothing for men and women, small commodities, high-end bags, leather goods, footwear, haberdashery, etc. This project is currently the largest professional clothing market in North China, with an annual rental income of up to 1 billion yuan.

Bairong World Trade Mall is one of the successful representatives of the new generation of professional clothing markets and a representative of the upgrade of the traditional clothing market. Compared with the old market characterized by traditional rolling shutter doors, crowded environment, and narrow stalls, the bright and bright With its environment, large windows and exquisite displays, Bairong is similar to department stores and shopping malls in terms of hardware; in terms of software, Bairong continues to enrich supporting facilities and improve services.

Mr. Jiang Bairong, chairman of Bairong World Trade Mall, said that after thirty years of development, clothing markets across the country have evolved from street stall markets to modern clothing markets, carrying the important responsibilities of commodity circulation, brand promotion and expansion of domestic demand. The clothing market should further deeply integrate various surrounding resources and highlight the market’s role in promoting the regional economy.

“Today, as competition in China’s clothing market becomes increasingly fierce, the emergence of large-scale professional clothing markets such as Hangzhou Sijiqing Garment City and Shenyang International Textile and Garment City has brought a breath of fresh air to the clothing wholesale industry. It has boldly innovated in many fields, which should be said to be an inevitable direction for future development.” Jiang Bairong said, “As an important political, economic and cultural center in Northeast China, I am very optimistic about Shenyang. As a professional clothing wholesale market, I am very optimistic about Shenyang. Shenyang International Textile and Garment City.”

Changing concepts: the wholesale market is also a brand market

It is understood that at present, more than 50% of the sales of large domestic retail malls come from clothing products, and the total amount of clothing sold in shopping malls alone accounts for 27% of the total sales.

Joint operations with large shopping malls have become a very important sales channel for clothing brands, and large shopping malls also attach great importance to cooperation with brand clothing companies. Therefore, there is a close interdependent relationship between clothing brands and shopping malls.

For many years, old concepts such as a poor business environment, insufficient market segmentation, uneven quality, and few big brands have entered the clothing wholesale market, which has led people to have a biased understanding of the clothing wholesale market as “no high-quality products in wholesale”.

During the discussion, the managers of Shenyang International Textile and Garment City and Bairong World Trade Mall unanimously believed that as representatives of new clothing wholesale markets, the emergence of markets like Bairong World Trade Mall and Shenyang International Textile and Garment City has provided a great opportunity for the entire industry. The industry provides a new business model.

Excellent geographical location, advanced shopping mall architectural design, precise product positioning, and a comprehensive trading platform integrating finance, postal service, savings, catering, shopping and other supporting facilities…

Regarding the role of brand influence in professional market operations, the person in charge of Bairong World Trade Mall believes that if a company wants to travel further in the business world, branding the company is an inevitable choice and the only way out. How to establish its own image and enhance its brand influence is a core issue that every company is thinking about.

The person in charge of Shenyang International Textile and Garment City said: “The clothing wholesale market is actually ‘making wedding clothes for others’. All investors can do is to create a trading platform and atmosphere, where merchants and goods are the Protagonist. If you want to build a company’s brand reputation, you can only get the support of product brands.”

Market positioning: Feeling your own pulse is the foundation of success

The development of the textile and apparel industry must achieve a transformation from traditional processing and manufacturing to modern market-oriented. We usually think of the market as just a product market.

In fact, the needs of the modern market should move from products to production capacity, from transactions to allocation, and from platforms to services. The market should play the role of actively allocating resources and have integrated services instead of simple property management and venues. of rental.

A person in charge of Bairong World Trade Mall said that Shenyang International Textile and Garment City is not a simple physical concept, but should play the role of supporting, value-added, communication, experience and innovation. The innovation of clothing city is to provide value innovation for its customers and consumers.

“Judging from the current development of professional markets in various places, the following development trends have gradually emerged: market brand fashion, market function integration, market positioning precision, market service industrialization, and market management branding.” the person in charge said.

Some people believe that no matter what kind of market, “Only by knowing your own pulse, clarifying your own market positioning, and persisting in following your own market positioning can you achieve substantial development.”

The person in charge also said that taking the integration of market functions as an example, the professional market in the traditional sense only provides a low-cost trading platform for many small and medium-sized enterprises, but now, the professional market is increasingly becoming a multi-functional circulation center, Information centers, display centers, distribution centers and tourist shopping malls.

In addition, the professional market is paying more and more attention to the extension of professional services. “Therefore, the development of Liaoning’s textile and garment industry should focus on the driving role of large professional markets like Shenyang International Textile and Garment City.”

Future goal: low-cost international business platform

The Shenyang International Textile and Garment City project is a large-scale professional clothing market project integrating “three cities and one street”. In terms of architectural design, it mainly includes Shenyang International Clothing City, Shenyang International Leather City, Shenyang International Textile City, and Shenyang International Style Commercial Street.

“As we said before, the future development focus of the project is to build a one-stop industrial service platform that serves Chinese and foreign buyers, operators and supporting industries, and strives to bring together home textiles and fabrics from major Chinese and foreign textile and garment industry bases , accessories, industrial textiles, textile structures and supporting products for related industries.” said a person in charge of Shenyang International Textile and Garment City.

“I believe that after the Shenyang International Textile and Garment City is put into use, it will bring together various clothing products from major production areas in East China, South China, and North China, as well as international fashion brands such as Japan, South Korea, and Italy and France, forming a category for the textile and clothing industry in Northeast Asia. “Complete product lines with rich varieties, novel styles and rich price levels,” the person in charge of Bairong World Trade Mall predicted during the meeting, “Such a project will enable international buyers to complete a one-stop purchasing plan here and eventually become a An international business platform with high procurement efficiency and low procurement cost for the textile and apparel industry in Northeast Asia.”

Sharing experience: establishing closer cooperative relationships

This exchange with Bairong’s business management team allowed Shenyang International Textile and Garment City to learn more excellent experience in clothing market construction, investment promotion, management, and operation. It also clarified many detours to be avoided and how to It provides excellent reference opinions for the construction of Shenyang International Textile and Garment City.

In terms of investment promotion, both parties are exploring a path of win-win cooperation. The two parties are exploring how to share business resources such as operating merchants and jointly create a win-win situation.

In terms of operation management, Bairong has just gone through five years of market construction and operation. In this process, Bairong has accumulated rich experience in operation and management. Sharing Bairong’s operation and management experience, Shenyang International Textile and Garment City will have smoother operations in the future.

After visiting and inspecting the Shenyang International Textile and Garment City project, the two parties reached a consensus that in the next period, Shenyang International Textile and Garment City will communicate with Bairong World Trade Mall on a regular and irregular basis to achieve closer cooperation. relationship to build Shenyang International Textile and Garment City into a professional clothing market in Northeast China.

In addition, there are currently nearly 10,000 clothing brands in Bairong World Trade Mall. During the discussion, the company has reached an agreement with Shenyang International Textile and Garment City. Bairong World Trade Mall may lead Wanjia clothing brands to enter the Northeast in the near future and use Shenyang International Textile and Garment City as their foothold in the Northeast.

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