Let Chinese clothing brands hear the voice of Chinese fiber! The fiber road goes to Qipai and Jiumuwang

July 14-15, Fiber Road – 2021 China FiberFashion Trends docking and exchange activities visited Fujian Qipai Fashion Technology Co., Ltd., Jiumuwang Co., Ltd., learned about the history and business philosophy of China’s leading clothing brands, and had in-depth exchanges on the company’s product innovation needs.

Jin Gaoling, deputy secretary-general of the China Chemical Fiber Industry Association, said that this time he visited terminal brands and conducted a face-to-face communication event between fiber companies and terminal brands. Through this form, he can truly understand the needs of terminal brands and will New varieties of chemical fibers and new products are passed on to downstream brands to help terminal brands gain competitive advantages. At the same time, we will also have a clearer understanding of the product development needs of terminal brands, clarify the direction of fiber application trends, provide a reference for the selection of products released in the next Chinese fiber fashion trend, and more effectively convey Chinese fiber to terminal brands.

Wang Yongsheng, deputy director of the Marketing Department of the China Chemical Fiber Industry Association, introduced the application of fiber products released by China’s fiber fashion trends in workwear, casual wear, denim and other fields, and shared the future innovation direction in the fiber field. Huafon Chemical Fabric Engineer Zhao Yuyun and Tongkun Group Marketing Service Manager Li Guoyuan respectively introduced the R&D capabilities and leading products of their respective companies, and looked forward to cooperating with terminal brands to provide high-quality solutions based on the needs of terminal brands.

Qipai: Create and enjoy Chinese fashion, interpret a beautiful life

Zhou Li, Director of Qipai Supply Chain Purchasing Center, Zheng Yunyin, Senior Manager of Surface Accessories R&D Center, and members of the raw material innovation, product planning, fabric design and other team members participated in the docking exchange. Qipai said that starting from an old sewing machine to becoming a leading brand that subverts China’s men’s clothing industry stems from countless fashion innovations. This docking exchange allowed the company to better understand the innovative development of the fiber end. Especially by reading the “China Fiber Fashion Trend Report”, we are very interested in the innovative fibers it released, which is in line with the company’s concept of “innovative fashion”.

Founded in 1979, Qipai is a comprehensive group company focusing on clothing research, design and manufacturing, and integrating sales. Combining the brand and product advantages of various offline series, Qipai starts from the lifestyle of Chinese men and fully meets the fashion and taste needs of Chinese men of different ages. At present, Qipai owns brands such as Qipai Black Label, Zhonghua Stand Collar, Hongtuxuan, and SevenModern. Among them, Qipai Black Label means classic and authoritative. It is the most historical and established series of Qipai, and it is the original product of Qipai. Place; the Chinese stand-up collar is the benchmark for Chinese fashionable men’s clothing, and the application and innovation of Chinese elements are important elements that distinguish it from competitors. In addition, Qipai has taken the lead in building a smart fashion ecosystem covering five major modules: intelligent manufacturing, smart products, smart logistics, smart retail and smart office. For example, Qipai multifunctional smart The jacket originates from the innovative design of Qipai Smart Fashion Laboratory. Taking Qipai Smart Fashion Supply Chain as a platform, it adheres to the concept of “good looks, good wear, good function, good intelligence, and good technology” to realize multi-functional clothing and smart fashion modules. And the integration and connection of smart fashion APP.

Jiu Mu Wang: The world’s leading sales expert of men’s pants

Xu Fang, Supply Chain Director of JOEONE Business Department, Lin Huarong, Fabric Manager of Pants R&D Center, Liu Jingzhe, R&D Manager of Product Center, and other R&D and purchasing personnel participated in the docking exchange. With a global perspective, Jiumuwang integrates industry resources and gathers ingenuity to create “four good” pants, that is, good fabrics, good shapes, good styles, and good craftsmanship. Good fabrics require the support of upstream fiber materials. China’s fiber fashion trends have built a bridge of communication between fiber companies and clothing companies, introducing more high-quality fibers to end brands, which can fundamentally meet the downstream demand for fiber materials.

Jiumuwang has been focusing on the field of men’s trousers for 32 years. It takes “creating the best trousers in the world” as its brand mission and “leading Chinese men’s trousers and becoming the global king of trousers” as its brand vision. It has the characteristics of focus, precision, leadership, accumulation and innovation. , the core advantages of the six best-selling brands, such as accumulating 12 million human body data and becoming a participant in the formulation of Chinese men’s pants standards; developing high-elastic fabrics with a stretch rate of up to 4 times that of ordinary fabrics; cumulative sales of 100 million pairs of men’s pants, every 7 Sell 1 piece in seconds and so on. According to reports, Jiumuwang’s ultimate single product – little black pants, is made of high-elastic fabric, which is comfortable, versatile and easy to care for. It brings its exquisite craftsmanship focusing on the development and production of men’s pants to consumers, allowing more consumers to experience high-quality products and services. In the future, Jiumuwang will continue to develop along the strategy of “platform, multi-brand, and omni-channel”, using the JOEONE main brand and VIGANO precision quality brand to lead the life attitude of “living with taste and being willing to take responsibility”, and using ZIOZIA, FUN and other fashion products Trendy brands guide the lifestyle of the younger generation and constantly meet the needs of consumers in different market segments and occasions.

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