China Textile Coordination Research: Hope that Shishi clothing and fabrics will work together to resist the severe cold
Facing an unprecedented “cold winter” this year, can Shishi’s textile and garment industry successfully tide over the difficulties? When the China Textile Information Center research team came to Shishi for investigation on the 18th, they hoped that Shishi clothing and fabrics would “join hands to withstand the severe cold” and integrate the advantages of the industrial chain to break out of the siege. On that day, accompanied by Deputy Mayor Liu Dewang and the person in charge of the Municipal Economic Bureau, the China Textile Information Center conducted an in-depth investigation of several fabric companies such as Shishi Wenxing Group. After more than 20 years of development, Shishi has taken the lead in the industry in casual fabrics across the country. Many of its equipment are state-of-the-art, and its advantages in jointly developing products with “scientific research institutes” are also getting wider and wider. It not only has unique advantages in casual men’s clothing, but also has unique advantages in casual men’s clothing. Moreover, some high-end fabrics are already on the market in terms of cotton interweaving. After fully affirming the current development momentum of Shishi fabrics, the research team put forward insightful suggestions for the development of Shishi fabrics industry. Chinese fabrics, including stone lions, have reached a high level in terms of “physics”. What is currently lacking is spiritual and cultural aspects. Compared with some “well-known fabrics” at home and abroad, Shishi has not yet been “known to everyone in the industry”. The next step should be to focus on the accumulation and promotion of cultural content and build the brand of Shishi fabrics. We should strive to lead the fashion trend of fabrics and let others follow us. Director Wang Wei of the Brand Promotion Department of China Textile Information Center believes: Shishi’s chemical fiber casual fabrics need to work hard to get out of the disadvantageous state of “homogenization” and “duplicate production” and strive to work hard in new and premium aspects. If there are too many people producing, the value will be relatively low. This is why the foreign fabric industry currently does not engage in medium and low-cost fabrics. As market competition intensifies, clothing and surface accessories have shown a common development trend. Shishi has a complete industrial chain of clothing, fabrics and accessories, and Shishi has great advantages in this regard. In the future, clothing production should not only consider clothing design, but should first focus on fabric selection and innovation. Fabric production should also pay attention to clothing consumption dynamics and fashion trends. At a time when the market is shrinking, Shishi and China’s textile and garment industry cannot always focus on the “now”, but should proactively consider “a new round of applications”, study what clothes and fabrics people need tomorrow, and get ahead of consumption. If others don’t have it but you have it, you can win the market and have more room for negotiation. AAVBBCNVM,N. KJO
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