Shaoxing Keqiao China Textile City: A wonderful chapter on “a piece of cloth”
In June, China Textile City‘s foreign business exclusive zone in the gray fabric market officially opened, injecting innovative vitality into the further innovative development of the gray fabric market. Since this year, the gray fabric market has innovated and implemented the “5+2” work idea of China Textile City Group, closely followed the construction pace of “Digital Textile City”, and followed the markettransformation and upgrading With continued advancement, the carrying capacity and radiation power of the market will also continue to increase, and efforts are being made to create a new modern market pattern that is compatible with the “International Textile Capital” in the new era.
The gray cloth market was established in 2007 and officially opened in February 2011. The market covers an area of about 81.5 acres, with a construction area of about 180,000 square meters, a total investment of more than 700 million yuan, and 2,389 existing business buildings. As the only professional market for gray fabrics designated by the Keqiao government and returned to the city, its establishment has given gray fabric merchants scattered in various professional markets in China Textile City a professional market platform for centralized buying and selling, which has promoted the improvement of China Textile City. development is of great significance.
In the process of year-by-year development, the gray fabric market relies on the support of more than 22,000 color fabric operators and foreign trade companies in major markets in China Textile City, and has completed its transformation from a single limited chemical fiber gray fabric to covering chemical fiber, cotton, knitting and other major industries. The leap in categories has formed an ecological layout featuring gray cloth operations and the coexistence of embroidered cloth and stock cloth. It has become the largest enterprise in Zhejiang Province with the most concentrated transactions, the widest source of domestic operators, the most complete varieties, and the most advantageous prices. Textile upstream professional market.
In recent years, in the face of complex and ever-changing domestic and international situations, the gray fabric market has actively explored ideas and deepened its internal skills based on market realities, so as to create a more competitive business environment with a better business environmentNew products, a more efficient marketing model to find new opportunities in the changing situation and seek development amidst changes. The market management team visits business households every day to understand their voices, and interacts with business households online in real time, “thinking about what business households think, worrying about business households’ concerns, and solving business households’ difficulties”, actively develops market service thinking, and turns managers into service providers , and strive to provide business owners with better and more convenient services.
Cleverly play the “special card” and build a two-line interoperability platform
This year, for KHALIL Khalil from Yemen, is the most meaningful year since he came to Keqiao to do business in 2018. He set up his own company, Shaoxing Khalil Trading Co., Ltd., in the foreign business zone on the fourth floor of the gray cloth market. For him, this place was like a “new home” he had established in Keqiao. “I feel that setting up a store in the market makes me feel very safe. Not only can I communicate with other Chinese operators in the market at any time, but I can also invite my other friends here.” This is with KHALIL Harry The most noticeable thing about Le’s communication was that setting up a presence in the gray fabric market made him feel at ease.
Although KHALIL has not been in Keqiao for a long time, his rapid learning ability has enabled him to master proficient Chinese communication skills. It is reported that the company currently specializes in various types of textile fabrics such as flannel, mesh, knitted fabrics, and cotton, which are sold to Arab countries and regions. KHALIL told reporters that as long as customers need any fabrics, he will supply them. “Any fabric can be found in China Textile City, and Keqiao is such a magical place.” But KHALIL also admitted that since the epidemic last year, his business has been greatly affected, and he cannot regularly visit foreign factories. customers, intuitively understanding their needs. “This year’s business is a little slower than last year, but compared with previous years, we still get in touch with customers more by sending samples or online docking.” KHALIL told reporters.
The establishment of the foreign business zone has brought hope to Keqiao’s foreign businessmen represented by KHALIL. The exclusive zone has now gathered foreign businessmen from 9 countries including Pakistan, Iran, and Yemen, and more than 60 foreign businessmen in the first phase have been successfully opened. As the first foreign business exclusive zone in China Textile City, it not only opens up the internal and external circulation and builds a trading platform for market merchants and foreign businessmen, but also has supporting functional service areas such as a foreign business visa service center, a freight forwarding office, and a shared negotiation room. Provide one-stop service for foreign businessmen settled in the hotel.
Wang Huajun, general manager of China Textile City Gray Fabric Market Co., Ltd. in Keqiao District, Shaoxing City, said that the foreign business exclusive zone is the first foreign business exclusive zone in the light fabric city built on the basis of the market’s rich business varieties and the price advantage of the upstream market. district. In the next step, the market will make full use of the window of the foreign business zone to help foreign businessmen better integrate into the market by opening online services such as live broadcast rooms and supporting regular salons. At the same time, we will further attract foreign investment and expand the team of foreign business zones to become the sales engine of the market.
Intensive cultivation, brand charm is accumulated
Gray fabric is a front-line product for textiles. For gray fabric companies, strong R&D capabilities are an important element to maintain vitality, and product quality assurance is an important cornerstone of the company’s stable development.
Zhejiang Zhenlong Yitai Textile Co., Ltd. mainly produces various types of chiffon, hemp, washed velvet, Huayao velvet, four-way stretch and other gray fabric products.After the Spring Festival this year, the fabric market has rebounded significantly recently, and the price of gray fabrics has risen to the point where it was “hard to find”. In this year’s peak season, Zhenlong Yitai Textile is busy and unhurried, ensuring that every order is completed in an orderly manner and delivered to customers. The current sales have exceeded last year’s full year. Sun Liangliang, the person in charge of the company, said, “Making customers feel at ease and assured is the goal we have always pursued. The market situation in the first half of this year was not stable, and the external market environment was unpredictable, which caused a lot of uncertainty in order production. But only by practicing our internal skills well , Intensive cultivation can effectively resist external force majeure and ensure the stable operation of enterprises.”
How to develop and innovate gray fabric products to demonstrate their brand influence? Hong Xiujiang, general manager of Zhilong Textile Gray Cloth Supermarket, believes that unlike the previous generation of textile workers who were accustomed to buying samples from Japan, South Korea, Europe and the United States and other countries to learn from and imitate, the new generation of textile practitioners pays more attention to independent design and development. “The diversification of raw materials has led to the diversification of product categories. Under the current development model, if you blindly imitate and follow, you will one day be eliminated by the market. Only by making your own truly ‘original’ products will it be good for the company’s prospects and good for the future.” Regardless of the progress of the industry, it is a positive development direction.”
Intensive cultivation is not only reflected in the forging ahead of gray fabric enterprises, but also in the in-depth advancement of gray fabric market management. Since the opening of the gray cloth market, due to the particularity of the business format, the market team has been constantly exploring and striving to create a new highland for the business environment by creating a smoke-free market, flexible sample rack management, honest and civilized management, etc.
Digital empowerment, creating a new model of smart management
In addition to hardware, there is software, in addition to facilities, there is service, and in addition to scale, there is also quality. To make the hardware better and the software more considerate, the gray fabric market has The scientific development method is the key to winning in service, but on the other hand, it also puts forward higher requirements for market development. Smart operation and smart management with the help of digital means is one of the means.
Last year, the gray cloth market called on operators to expand the market online and offline, and opened online yellow pages, online shops and live broadcasts. This year, the market has continued to promote online stores and added new live broadcast rooms to provide better venues for business operators in need. As one of the companies involved in online transactions of Zhenlong Yitai Textile, Sun Liangliang said that gray fabrics are different from other finished textile fabrics and are front-end products. However, the company cooperates with pattern-making companies and uses their channel advantages to promote on online platforms such as Taobao and Douyin.
In terms of smart management, based on last year’s online and offline expansion of the market, the gray cloth market has taken the digital market as the starting point this year to optimize details and implement a fully closed-loop online processing of annual parking passes. Business owners only need to log in and easily With the Textile City APP, you can easily handle everything from application, payment to invoicing via one-stop mobile phone. In addition, the one-code payment method in the market adds online payment modes for property fees, electricity bills, etc. Each business office is equipped with one code for each room, and a series of tasks such as payment and invoicing can be completed by scanning the code.
Entering a new period of development, the gray fabric market correctly views the challenges and opportunities under the new situation, seeks breakthrough points, explores growth points, continuously enhances confidence in innovation, and moves forward steadily on the road of high-quality development.
Scientific management prospers the market
Wang Huajun
General Manager of China Textile City Gray Fabric Market Co., Ltd., Keqiao District, Shaoxing City
The public management of the market must not only focus on the “visible” hardware, but also strengthen the “invisible” software. It must not only improve facilities, but also improve services. For Wang Huajun, through measures such as refined management, humanized management, intelligent management, and standardized management, in the final analysis, it is to truly implement scientific management and achieve the purpose of prospering the market.
The gray cloth market is located in the prime location of Kebei Innovation Market District, with obvious transportation and location advantages. As the market manager, Wang Huajun said, “We must not only do a good job in management services, but also do a good job in supporting services. Sideline business’, truly implement the improvement of value-added services.”
To this end, the market is also actively creating a modern market that meets the needs of the new consumption era, supports the development of new business formats, and integrates new lifestyles. It is both an industrial ecosystem and a consumer ecosystem. In addition to being equipped with modern high-end hardware facilities such as central air conditioning and elevators, the gray cloth market is also equipped with high-end business hotels and convenience stores to continuously optimize the business environment.
Knowing the cold and the warm is reflected in adhering to problem orientation, thinking from other people’s perspective, taking solving the most direct, most realistic interest issues of business households as the starting point, and solving problems for the masses with a humanized “warmth”, maximizing Improve people’s sense of gain, happiness and security to a greater extent. “The establishment of the foreign business exclusive zone, the follow-up of online and offline docking activities, and the upgrading of intelligent management are also vivid practices for us to fully comply with and implement the innovative Textile City Group’s ‘5+2’ work idea.” Wang Huajun said .
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