Hua University releases the fashion trends of Chinese men’s clothing this autumn and winter
Using new ecological and environmentally friendly fabrics, people can experience the concept of slow life in nature and comfort, and achieve harmony between people and the environment; the color expression no longer emphasizes the cold sense of the future, but uses warm violet and rose red to add humanized elements ; Dare to break traditional gender boundaries and integrate female elements into men’s clothing design trends… At the recently held Shanghai International Clothing and Textile Trade Fair, Donghua University released the 2019-2010 autumn and winter Chinese men’s clothing fashion trends.
According to information released by Donghua University: From 2019 to 2010, Chinese men’s clothing will present four major themes: First, modern and imaginative. Faced with the complex changes of reality, people are eager to transcend reality and worship the future. Therefore, men’s clothing will incorporate more high-tech, sci-fi, and surreal modern elements, with a more metallic feel, and the lines will be simpler, sharper, and more interlaced. , three-dimensional geometric patterns; second, trace back to the classics. The sweeping financial turmoil makes people miss the rigorous era full of order. Classic men’s clothing with excellent workmanship and long cultural traditions reflects men’s insistence on taste and cultural and psychological demands for orthodox clothing. Banker plaid, herringbone, doublet, etc. Cashmere and other fabrics will make a comeback; thirdly, with harmonious taste, influenced by concepts such as environmental protection and ecology, men’s clothing will favor various new ecological fabrics and functional fabrics in fabric selection, and the colors tend to be natural, fresh, warm and comfortable; Fourth, heroes of the times. In the era of personalization, it emphasizes active self-expression and the courage to challenge. Styles and decorations are exaggerated and exquisite to reflect temperament and pay attention to clever details. Designers will also break gender limitations and boldly introduce fancy fabrics and even female elements into men’s clothing designs, adding a touch of femininity to toughness.
According to Professor Liu Xiaogang, deputy dean of the School of Fashion Technology at Donghua University, the men’s clothing industry has always occupied a pivotal position in my country’s clothing industry. Over the past 30 years of reform and opening up, my country has already had well-known domestic independent men’s wear brands such as Youngor, Xiangxiniao, Hailanzhijia, and Septwolves, as well as countless small and medium-sized men’s wear brands, and has formed a sales network mainly in Fujian, Jiangsu, Zhejiang and other places. Domestic men’s clothing industry cluster.
Liu Xiaogang also said that although my country’s men’s clothing industry has developed rapidly in recent years, it also faces many problems: First, although my country’s men’s clothing companies have reached production capacity, their brand competitiveness is much weaker than international men’s clothing brands. Among them, the main reason is the weak R&D and design strength of my country’s men’s clothing industry. At present, most of my country’s fashion designers are women’s wear designers, and fashion design universities and training institutions often focus on women’s wear design, resulting in a shortage of men’s wear designers in my country. Second, the clothing needs of male consumers in my country are not yet mature. The current internationally accepted standard men’s clothing comes from Western Europe, and my country’s current men’s clothing is also dominated by Western-style clothing. However, Chinese male consumers neither understand European dress etiquette nor can they fully accept it. Therefore, in the context of culture, it is very necessary to provide clothing guidance to Chinese men and popularize men’s fashion based on national conditions, in order to enhance the clothing taste and civilization of Chinese men. Only the maturity of my country’s men’s clothing consumer market can promote the maturity of my country’s men’s clothing industry.
In view of the current development status of the domestic men’s clothing industry, the Donghua University Joint Enterprise has specially established the Donghua University-Youngor Men’s Wear Research Center to conduct in-depth research on men’s clothing culture, men’s clothing market, men’s clothing fashion trends, and men’s clothing design and development. The center conducts on-site research on more than 20 typical domestic and foreign men’s clothing brands in 5 regions across the country four times a year, and collects samples of 1,000 male consumers’ dressing behavior in each region in different seasons. Through a large amount of first-hand data and facts, Analyze and summarize the men’s clothing trends for the domestic local market. The men’s clothing trends released by Donghua University at this exhibition are the results of last year’s field research.
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