Use the power of creativity to enhance Shaoxing’s textile industry
“The era of creativity has arrived”, a voice originating from Wall Street, is becoming a strong voice for the transformation and upgrading of Shaoxing’s textile industry.
On March 29th and 30th, the China Professional Fashion Designer Creative Design Competition and the China International Fabric Design Competition hosted by Shaoxing were launched in Beijing. This is essential for promoting the upgrading of Shaoxing’s textile industry and building an international textile creative center. will have a positive effect.
Shaoxing’s textile industry is export-oriented and highly dependent on foreign countries. With the spread of the international financial crisis and the resulting reshuffle of the market, further segmentation of the market is not only limited to variety, grade, and region, but also manifests itself in in-depth segmentation characterized by product style and consumer group segmentation. . It can be seen that the focus of the new round of competition in the textile product market is “culture”, “innovation” and “research and development”. All this provides an excellent opportunity for the development of the textile creative industry.
In August 2019, the fifth plenary (enlarged) meeting of the 12th County Party Committee proposed to focus on building an international textile manufacturing center, an international textile trade center, and an international textile creative center. At the same time, Shaoxing has introduced a series of policies and measures to guide and cultivate the development of the textile creative industry. For example, for famous domestic and foreign textile fabric R&D designers, fashion design masters, winners of China’s “Golden Summit Award” for fashion design, and China’s “Top Ten” designers, or designers recognized by national authoritative agencies in the name of individuals or companies in creative fields. If the industrial base is registered and substantively operated, a one-time subsidy of 100,000 to 200,000 yuan will be provided, and a one-year loan base interest rate discount will be provided within the loan limit of 1 million yuan. A “zero starting point creative studio” will be established to provide certain office space, computers and other facilities free of charge within one year to textile and clothing college graduates and other professionals who register and substantively operate in the creative industry base. In addition, international textile forums, international fabric design competitions and other activities were held, the “Pattern Copyright Protection Measures” were promulgated, and the China Textile City Pattern Copyright Registration and Management Office was established to carry out textile pattern copyright registration, management, and protection.
So, how should Shaoxing better utilize the power of creativity to enhance the textile industry and increase the added value of the company’s products? In an interview with reporters, Chen Shujin, vice president of the China Textile Industry Association, put forward several suggestions for the development of Shaoxing’s textile creative industry. He believes that first of all, the government and enterprises must establish an awareness of creativity and truly regard creativity as a major issue to enhance the industry. The second is to introduce talents. Creativity is ultimately human creativity. Shaoxing County has a lot of talents, but they are far from enough. We need to vigorously introduce talents from outside. The third is to combine Shaoxing’s advantages. Printing and dyeing is a key and competitive part of Shaoxing’s textile industry. Shaoxing County’s creative industries should also start from printing and dyeing.
The creative meal is delicious and affordable. Shaoxing Yongjun Textile Co., Ltd. is an export company specializing in the trade of lining fabrics located in the China Textile City International Trade Zone. Since the end of last year, the company has introduced two professionals from universities to engage in creative design. At the same time, it has actively collected fashion trend information from major domestic and foreign exhibitions and customers. The company’s self-designed two types of lining fabrics, “Linglong Ge” and “Weimei”, are favored by domestic and foreign merchants because of the addition of geometric patterns, which enhance the three-dimensional feel of the lining fabrics. At the China International Fabrics and Accessories (Spring and Summer) Expo held in Beijing, merchants from Italy, France, and the United States, as well as well-known domestic apparel companies such as Youngor and Lilang, went to the exhibition site to request samples of these two lining fabrics. Shi Jianhai, general manager of the company, said: “The company has tasted the sweetness of creativity, and at the same time it has further enhanced its confidence in product creativity.
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