Interpretation of the 2019 “China Textile Product Development Report”
The “China Textile Product Development Report”, which has been “praised” by the market, has gained widespread recognition in the textile industry after years of strategic development. Its analysis, numerical interpretation and prediction of future fashion trends based on actual research allow those engaged in textile product development to truly realize that there are rules to follow in their work and find a professional “tool book”.
The reporter learned from the China Textile Information Center/National Textile Product Development Center that as an annual publication (divided into spring and summer and autumn and winter) that is an industry professional organization that provides practical guidance to textile companies in new product development, 2019 The “China Textile Product Development Report” has now entered the editing and drafting stage for the spring and summer edition. After summarizing reader feedback from previous years and current industry needs, this version of the “Report” established the theme section content, striving to open up ideas for enterprises through specific explanations, improve product development capabilities and even the core competitiveness of enterprises.
Direction prediction – the hard truth to avoid “deviation”
The “China Textile Product Development Report” is based on a full study of the domestic and foreign political and economic environment, the international garment market, consumer color preferences and other factors, from the perspective of lifestyle, color trends, fabric development direction, and the application of fabrics in garments. Provide development guidance and suggestions for the next season in other aspects.
Among them, the lifestyle analysis will follow the derivation process of “lifestyle → color → clothing → fabric application” to explain the development hot spots in the next season. Color trend analysis will provide incisive analysis and explanation of the overall color trend of popular fabrics, key colors and color matching suggestions, and color change trends. The fabric development direction will give conceptual points in development for readers’ reference. The application section of fabrics in ready-made garments will give recommended fabric application suggestions in terminal areas such as tops, trousers, skirts, suits, coats, and shirts.
Application examples – methods of sorting out product development
The “Report” will give the overall development direction for the next season for six categories of textile products: cotton, linen, silk, wool, chemical fiber, and knitting, including: color trends and style development points, fabric development suggestions and Practical information such as key product examples, new industry keywords, etc. provides technical support for the company’s product development.
Practical research – a powerful tool for companies to develop markets
Survey on the current status of industry product development. The “Report” collects, analyzes and summarizes information on the product development and market status of Chinese textile companies in the previous year through a large number of exhibition surveys and on-site visits to companies, so that readers can fully understand the current development level of textile products in the industry. Highlights, difficulties, etc.
Conduct research on consumers, buyers and manufacturing companies on popular products in the industry. For fabric processing and production companies, “getting more orders” is the unchanging “hard truth.” Almost no company thinks that it has ignored customer needs, but feels that it has paid special attention to them. However, in fact, this can only meet the requirements of existing customers or prospective customers, and is far from keeping up with the needs of market development. The “Report” will conduct a systematic survey of consumers, domestic and foreign purchasers, and textile production companies in Beijing, Shanghai and other places on popular products in the industry, and grasp the awareness and understanding of popular products that have attracted high attention in the industry among consumer groups. Acceptance, purchasing needs of buyers and traders, and practical problems faced by textile companies in application. Based on this, detailed data analysis and response plans are proposed to help production companies and brands understand and grasp the effective needs of consumer groups. At the same time, by understanding the purchasing status, potential demand and prospect analysis of popular products by buyers and traders, manufacturing companies will focus on the target market more accurately and be targeted.
Research on fabric application of well-known clothing brands. The “Report” will conduct detailed research and analysis on the current season’s main styles, main colors, main fabrics, and key products of many well-known international and domestic clothing brands. Specifically, it includes: the styles, prices, main colors and fabrics of each brand’s clothing of the season, etc., to help fabric developers clarify their end market goals. Thereby effectively increasing the market share and giving the enterprise vitality for sustainable development.
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