Jiangsu Zhenze: “Silk” life wins the future
Like silk, silk quilts have always been regarded as high-end consumer goods and are far away from the public life. Today, in the eyes of many home textile entrepreneurs, silk quilts have become one of the indispensable products for building high-end brands and creating high-grade home life. Especially in the wedding and gift markets, silk quilts have increasingly become synonymous with high-end products and have entered people’s lives. Perhaps for a long time, silk quilts will not replace cheap and high-quality quilts and become the main role in people’s lives, but its manufacturers and dealers have no doubt that as the quality of life further improves, silk quilts will It is bound to enter thousands of households.
Organizing groups to participate in exhibitions to highlight regional characteristics
This was fully confirmed at the 91st China Acupuncture Conference. Our country’s famous “Hometown of Chinese Silk Quilts” and “China’s Famous Brand of Linen Silk Quilts and Home Textiles” Town” – Zhenze Town, Jiangsu Province, with six major brands: “Taihu Snow”, “Ciyun”, “Landscape Silk”, “Jili Silk”, “Tiantian Silk” and “Silk Source”, which attracted It has attracted great attention from people inside and outside the industry.
Exhibitor companies provide services and receive customers on site. Zhang Binggao told reporters: “This time we organized 6 brands to participate in the exhibition, just to let more people understand silk and Zhenze. We appear with an overall image, just because we hope the world knows that silk quilts are the characteristics of Zhenze.” Although As the financial crisis swept through, the sales of silk quilts in Zhenze Town were not affected and increased compared with the same period last year. Zhang Binggao believes that this is inseparable from the domestic sales strategy of most companies and the excellent quality of their products.
Craftsmanship, quality, and reputation are all indispensable
The reporter saw in front of the “Taihu Snow” booth that a consumer from Beijing liked the products here very much and ordered two sets on the spot. “Taihu Snow” has developed a series of products such as washable silk quilts, silk brushed scarves, silk pajamas, silk underwear and other products. It has been rated as a famous brand product in Suzhou City and Jiangsu Province, and has also won two awards from the International Green Industry Association (GIA). Secondary color mark certificates, the products are exported to the United States, Canada, Japan, Finland, Hong Kong, China, Taiwan, China and other countries and regions. They have become a good gift for foreign friends from the Zhenze Town government and relevant departments, and their share in the gift market continues to grow. Hu Xiaofang, general manager of the company, said happily that there were many merchants coming to negotiate agency matters at the exhibition, and the company would carefully inspect and make selections based on the market layout.
The “Ciyun” brand showed all kinds of silk bedding at the Central Needle Association. It is particularly prominent to highlight the big titan, small titan, and tributary satin bedding. According to Zhou Jiayuan, the company’s deputy general manager, the company has very high requirements for fabrics. For the width of the bedding, it uses single-width high-grade jacquard fabrics, and the filler uses super-grade silkworm filament to ensure the excellent quality of the product. The company passed the GB/T19001-2000 quality management system certification and the national textile industry FZ/T43016-2003 standard, and obtained the Jiangsu Province Measurement Qualification Confirmation Certificate; “Ciyun” silk was awarded the “Ecological Fiber Products” mark of China Fiber Inspection; “Ciyun” silk was awarded the “Ecological Fiber Products” mark by China Fiber Inspection; “Won the “Famous Brand Product” of Jiangsu Province from 2005 to 2007 and the “Famous Trademark” of Jiangsu Province from 2006 to 2009, and was rated as a “well-known and reputable brand in China’s consumer market” and a “famous best-selling brand in China”.
“Jili Silk” is presented to the public with its elegant, bright, novel, ecological and unique brand characteristics. According to Zhu Wenchao, general manager of the company, “Jili” special silk quilts are made of 100% high-quality mulberry silkworms Double palace cocoon is used as raw material, and it goes through more than ten processes from cocoon to quilt. Due to the scientific degreasing process, the silk quilt inner tube is not easy to harden, eliminating the trouble of renovating it every year. In addition, the product adopts the traditional process of “thousand-layer mesh stacking”, which has the characteristics of hollow, loose, uniform and clean silk body, and has excellent warmth retention, breathability, softness and smoothness, and ecological and environmental protection. “Jili” was awarded the famous brand product and famous trademark of Jiangsu Province in 2006 and 2007, and was awarded the title of “China’s Well-known Trademark” in May 2008.
“Landscape Silk” displayed high-end products that represent the charm of traditional Chinese national treasures at the exhibition. It combines traditional varieties with modern technology to display landscape paintings and palace paintings on silk quilts. These paintings are so lifelike that the viewer feels as if they are actually there. Liu Ying, general manager of the company, said that people didn’t know much about silk in the past.With the improvement of living standards, silk began to enter the homes of ordinary people.
In the past few days, Liu Ying tirelessly introduced Sang silk products to the guests, and his throat was dumb. She doesn’t care how many orders she can receive. She is gratified that through the exhibition, more people can learn about silk and let more people enjoy silk. She told reporters that “Shanshui Silk” has registered the “Shanshui Silk” trademark in Japan and the “Chinese Dream” trademark in Australia. Its exports have accounted for more than 70%, and it is well-known overseas for its unique national characteristics and excellent quality.
The “Silk Source” brand relies on the advantages of local resources and develops three categories of products: warm in winter, cool in summer, and spring and autumn according to different seasons. The fabrics are made of silk and pure cotton. Jiang Zhiwei, general manager of the company, believes that only by strictly controlling the quality of bedding products can people use them with confidence. To this end, he personally checks the raw materials from the beginning and strengthens inspection during the production process. When selling, he talks about quality first and then price with customers, truly achieving “credibility”, thus winning the favor of the market and consumers.
The “Paradise Silk” brand that has participated in the exhibition specifically brought a silk quilt with mulberry silk as the main raw material, and the lotus as the main process. Large categories, more than 100 varieties in total. Shen Junhua, the general manager of the company, is very satisfied with the results of the exhibition. In the past few days, many merchants have come to the booth for consultation. He feels that the exhibition is a good platform for enterprises to explore the market. “So far, “Tiantian Silk” has won many honorary titles such as “China’s Famous Trademark” and “Top Ten Famous Brands of Chinese Silk Quilts”. (China Textile News)
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