The fabric shopping guide area of the Textile Expo is popular. A gold cup or a silver cup is not as good as a card
The Textile Expo of the Shanghai Fashion Festival has been held for 15 years. In the past, awards were held every year. Exhibitors took home gold and silver cups but could not bring them back to the market. Nowadays, a business card-sized “shopping guide card” replaces the trophy, allowing corporate customers to find real business opportunities. The 15th Shanghai International Textile Trade Fair opened yesterday. In the “fabric shopping guide area” consisting of fabric samples and shopping guide cards, buyers went straight to their favorite product suppliers after taking a look, touching, and recording.
At nine o’clock in the morning on the 10th, the Textile Expo has just opened at the New International Expo Center. Merchants entering the exhibition can get a “Buyer’s Guide” at the door, which introduces the location and functions of the fabric shopping guide area at a glance. When you come to the shopping guide area, you will find abundant samples, orderly classifications, and detailed guidance, which will help merchants solve the problem of being confused when visiting the exhibition.
Professor Wang Chengxuan, the person in charge of the fabric shopping guide area, is an “old textile expert” who has been in the industry for more than 40 years. He detailed the past of the Textile Expo: a total of 14 early gold, silver and bronze awards were awarded. The ceremony was grand and the exhibitors who won the awards were very happy; Then the people who didn’t win became unhappy, so the number of awards increased to more than 40. There were more and more trophies, but the gold content was getting lower and lower. People who won or didn’t win were not satisfied, and the award gradually became a formality.
The purpose of organizing awards was originally to attract exhibitors, but organizing an exhibition is not just about inviting guests. After careful consideration and research, the organizers canceled the awards. The original award-winning products were placed with gold and silver cups for centralized display. After the reform, the trophies were replaced with “shopping guide cards”. All samples displayed in the centralized display were recommended by the exhibitors, and they were displayed as many as they sent. The card clearly states the exhibitor’s booth location, contact information and other information, allowing buyers to easily compare products. In the past, when the awards were held, the number of participating samples was only over 500. However, it was changed to a shopping guide format. This year, 60 companies sent a total of 833 samples for display.
The economic situation is unfavorable, and the number of samples has increased. The organizer has discovered market information: fewer high-end goods, and more emphasis on cost-effectiveness, especially brightly colored fabrics and washable and durable denim account for the majority. . So the organizer classified the exhibits accordingly and presented the market demand to the merchants. At the exhibition site, many merchants took out pens and paper and carefully copied the information on the cards. Some buyers said that coming here can understand what is popular in the market, which is more effective than going to a catwalk show.
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