Shaoxing Textile Trade Center Brand Fabrics Gathering

Shaoxing Textile Trade Center Brand Fabrics Gathering

Three years ago, when the blueprint for the Shaoxing Textile Trade Center was drawn up, many people expressed doubts about the business prospects here: Where would the merchants come from in this commercial district with an operating area of ​​130,000 square meters in the first phase?

All the companies settled here are brand companies in the textile industry

On March 13, guests who attended the opening ceremony of Shaoxing Textile Trade Center were surprised to find that the opening rate of merchants has reached 90%, and many of the merchants settled there are domestic and foreign textile brand fabric companies. “In March last year, Guangzhou’s ‘Yangxian’ was the first to settle; in May, Wujiang’s ‘Fuhua Shijia’; in June, Fujian’s ‘Xie Sheng Xie Feng’…” Luo Chao, deputy general manager of Shaoxing Light Textile Trade Center, said, investment promotion The work went surprisingly smoothly, and many leading domestic and foreign brand fabric companies have landed in the Shaoxing Textile Trade Center. At present, most of the leading enterprises in domestic textile industry clusters such as Guangzhou Zhongda, Jiangsu Shengze, and Fujian Shishi have settled in. Shaoxing Textile Trade Center is expected to become China’s first brand fabric enterprise headquarters area.

“In fact, this has become the second investment platform in Shaoxing County’s light and textile business district. For the local area, it will bring an increase in trade, tax revenue and consumption.” Luo Chao said.

Relevant experts from the China Textile Industry Association who participated in the celebration believe that from the perspective of the business categories of Shaoxing Light Textile Trade Center, knitted, casual and woolen fabrics will lengthen the industrial chain of Keqiao business district, which will in turn benefit Keqiao. The textile market business district continues to develop steadily, thus maintaining its unshakable position as the center of China and even the industry for a long time.

Using the operation model of famous stores to serve famous brands

On the opening day, Du Yuzhou, President of the China Textile Industry Association, after awarding the Shaoxing Light Textile Trade Center the plaque of “Chinese Textile Brand Exhibition and Trade Demonstration Base”, encouraged the Shaoxing Light Textile Trade Center to use the operation model of a famous store to serve the famous brand enterprises settled there. .

The original business philosophy of Shaoxing Textile Trade Center was the model of “famous products entering famous stores”. Lou Weimin, general manager of Shaoxing Textile Trade Center, told reporters that after the transformation of textile manufacturing technology has been basically completed, various lagging defects in the professional market have become increasingly prominent. With the continuous updating of scientific and technological means, the development of the transportation industry, and the increasingly close connections between regions, coupled with the continuous deepening of the innovative model of the Internet, a kind of integration of product display, negotiation, order taking and e-commerce has emerged. The integrated exhibition and trade center is becoming an inevitable product of the upgrade of the trading model of Keqiao’s textile industry. “Yiwu International Trade City is a successful example of this kind of exhibition and trade center trading model.” Lou Weimin said that the trading model implemented by Shaoxing Textile Trade Center can be misaligned with the original market trading model and complement each other.

According to reports, Shaoxing Light Textile Trade Center will operate through the Textile Procurement Center, Textile Exhibition Center, Textile Service Consultation Center, Textile Brand Promotion Center, Textile Industry Talent Center, Textile Logistics Center, Textile New Technology Exchange Center, and Textile International Trade Center. The eight major centers have established one-stop services, striving to create a modern trading model that integrates textile display, negotiation, order taking, e-commerce, and life support.

The industry is hotly discussing the “famous products entering famous stores” model

On the afternoon of March 13, the “New Generation Textile Professional Market Upgrading and Development Forum” sponsored by the China Textile and Garment Professional Market Alliance was held in China Textile City. Participants from 14 domestic local associations, industrial clusters and 15 professional markets Representatives of foreign companies conducted discussions on how fabric companies can rely on professional market development.

Chen Shujin, vice president of the China Textile Industry Association, said at the forum that for many years, the domestic demand market has been the driving force for the development of the textile industry, and we must pay attention to the important position of the textile professional market in the industrial chain. The professional market must actively innovate and serve the purpose of cultivating national brands in the textile industry. Brand exhibition and trade markets like Shaoxing Textile Trade Center are an important demonstration point for the development of professional markets. They will be the focus of support from the association in the future, and the association will vigorously promote them.

Mou Lin, director and deputy general manager of Guangzhou Yangxian Textile Co., Ltd., said that Shaoxing Light Textile Trade Center is the center point for “Yangxian” to serve the Jiangsu, Zhejiang and Shanghai markets. The superior geographical location, fast warehousing and logistics, and favorable operating expenses make the company confident in serving the Jiangsu, Zhejiang, and Shanghai markets.

Long Chengzhi, marketing director of Guangzhou Textile Expo Center, believes that the professional market should also be a large shopping mall, which is the central link in the operation of the entire industry. Shaoxing Textile Trade Center’s positioning as an exhibition and trade center is conducive to filling the current gap in Keqiao’s professional market and forming differentiated common development.

Some representatives participating in the forum believed that the domestic demand market has provided new topics for the development of the textile industry’s professional market. Under the current situation where famous textile products are difficult to enter domestic first-tier shopping malls, the professional market has provided many textile companies with a good opportunity. The emergence of domestic sales platforms, especially exhibition and trade professional markets, will bring greater impetus to the development of enterprises and the entire industry, and the Shaoxing Light Textile Trade CenterThe representatives among them are fully expected to become models of “famous stores”.

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