The preliminary results of the “Dacheng Market” Cup Chinese Costume Design Competition are released (with shortlist)
On July 22, the preliminary evaluation of the Prosperous China-“Dacheng Market” Cup Chinese Costume Design Competition was successfully held in Beijing. After strict consideration and careful selection by the jury, 25 finalists were finally selected.
This time the preliminary judging panel has a strong lineup. Li Dangqi, chairman of the seventh council of the China Fashion Designers Association and professor at the Academy of Fine Arts of Tsinghua University, serves as the chief judge. Wu Xuewei, winner of the “Golden Summit Award” for Chinese fashion design and art director of Beijing Zola Fashion Co., Ltd., and ” Wang Yutao, winner of the “Golden Summit Award” and founder of the beautyberry brand, Liu Yong, winner of the “Golden Summit Award” in China’s fashion design and founder of the LIUYONG PLAY brand, Hu Xun, former deputy dean of the School of Fashion, Zhejiang Sci-Tech University, professor and academic at the Beijing Institute of Fashion Technology Zou You, deputy director of the committee, doctoral supervisor, and person in charge of costume design at the 100th anniversary celebration of the founding of the Communist Party of China, and Yuan Yan, deputy dean of the School of Fashion and Art Design of Xi’an Polytechnic University, served as judges, working together to find excellent works and talents for the competition.
Xu Feng, deputy director of the United News Center and president of “Textile and Apparel Weekly” magazine, Yang Lei, executive vice president of Chengdu Chishangjin Hanfu Research Institute, Zhang Lan, deputy general manager of Chengdu Chishangjin Hanfu Industry Development Co., Ltd., Chengdu Runjia Cultural and Creative Zhao Yueru, design director of Communication Co., Ltd. and other representatives of the competition organizers attended the event.
The preliminary evaluation meeting was chaired by Yu Minjing, executive vice president of the China Textile Photography Association and vice president of the Circulation Branch of the China Textile and Apparel Industry Federation.
This competition was launched online on April 22 and officially closed on July 10. A total of 1,002 manuscripts were received. Submissions cover 28 provinces including Beijing, Shanghai, Tianjin, Guangdong, Guangxi, Fujian, Hainan, Yunnan, Guizhou, Sichuan, Jiangxi, and the three northeastern provinces, Gansu, Inner Mongolia, and Xinjiang; they come from more than 10 clothing companies and design studios, 103 Professional design schools in mainland China, the Hong Kong Polytechnic University in Hong Kong, as well as overseas institutions such as the Frosinone Academy of Fine Arts in Italy, the Marangoni Institute of Fashion, the Politecnico di Milano, and the New York Fashion Institute of Technology in the United States. Contestants include winners of national or international fashion design competitions, professional designers, teachers and students from colleges and universities, etc. Regardless of the number of manuscripts, quality, or the composition of the contestants, it has set a new record for fashion design competitions in recent years.
The preliminary evaluation of the competition consists of three links: “cloud selection + online voting + on-site review”. After the deadline, the jury selected 100 manuscripts that met the requirements of the competition and were of good quality from all the works; the top 100 works then entered a five-day online voting; on the day of the preliminary evaluation meeting, the seven judges focused on theme interpretation, design style, market We conducted on-site discussions and repeated deliberation based on the value, and rigorously selected 100 paper manuscripts based on their respective design experiences. In the end, 25 finalists were selected based on the jury’s score and online voting results (70% and 30% weight respectively).
At the first evaluation site, the atmosphere was both serious and enthusiastic. Experienced judges all said, “This is almost one of the most difficult events to judge.” The chief judge Li Dangqi also repeatedly emphasized that the selection must be carried out strictly in accordance with the requirements of the competition works and the competition theme, and the social responsibility and industry promotion significance contained in the Prosperous China Series Design Competition are important considerations. As an expression of the ideal of “Prosperous China”, “Huafu” must be highly practical clothing that can be worn by people in daily life scenes, and must also be clothing that can represent the image of China and Chinese culture. The threshold is extremely high and is of great significance.
Yang Lei said that this competition has a wide range of submissions, a high level of review, and is controlled by national leading fashion designers. It is a promotion of China’s national costume culture. Clothing is the expression of the national spirit. Today, the Chinese nation has become stronger again from the poverty and weakness in the past, and clothing culture should also keep pace with the times. The new generation of designers should pay attention to the specific environment of modern life development and grasp the rhythm and aesthetic taste of modern life. For example, many manuscript works have abandoned the bright red and green colors and adopted gray tones, which not only reflects the introverted and inner spirit of the Chinese nation, but also is conducive to the promotion of Chinese clothing in public fashion life.
Yu Minjing said that with so many competitions, the quantity and quality of manuscripts in this competition are above the standard. Focusing on practicality and scene, the silhouette and color expression are more in line with the theme of the event. She stressed that on the one hand, Chinese clothing has the attributes of professional attire; on the other hand, Dacheng Market, one of the organizers, provides strong support for the market transformation of the shortlisted works and the commercial development of the shortlisted contestants. Therefore, during the garment production stage, shortlisted contestants should pay more attention to the presentation of craftsmanship and details while focusing on the final stage effect.
“This is the first time, and it is also the beginning. In the future, we will carry out secondary promotion and in-depth incubation of representative players and works. After the finals, it is not the end, it is likely to be another beginning.�. “She said that the event concept of “Chinese elements + ready-made clothing + formal occasions” has gained popularity in the industry. As the event progresses, the organizing committee will be committed to further conveying and implementing the theme of the event, and displaying the Chinese national costumes in inheritance and innovation. The infinite beauty of culture.
Finally, after the preliminary selection by the jury of the Prosperous China – “Dacheng Market” Cup Chinese Costume Design Competition, the list of 25 shortlisted works is as follows. The renderings of the shortlisted works will now be announced.
The competition is guided by the China Textile and Apparel Industry Federation, sponsored by China Textile Industry Enterprise Management Association, China Textile and Apparel Industry Federation Circulation Branch, China Fashion Designers Association, China Textile and Apparel Education Society, Chengdu Jiarun Real Estate Group, and “Textile and Apparel Weekly” 》Magazine, Chengdu Dacheng Market Management Co., Ltd., and China Textile Photography Association.
The finals of this competition will be held grandly in Beijing in September.
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