Chinese clothing brands need some “Obama” effect
In China, the development and popularity of clothing brands are largely driven by the celebrity effect in the entertainment industry. For example, Lilang Menswear is endorsed by the well-known actor Mr. Chen Daoming, Meters Bonwe is endorsed by Jay Chou, and Qi is endorsed by Jet Li. Brand men’s clothing and so on. In the United States, the new President Obama relied on his campaign, personal charm and good fashion taste to launch a series of clothing brands named after him, creating a myth of clothing sales.
U.S. Democratic presidential candidate Barack Obama is not only a popular idol among young Americans, he has also been favored by many fashion designers in the fashion industry, setting off a fashion trend. His handsome appearance, charming smile, excellent eloquence and good clothing combination have jointly created today’s glory. Today, the name “Obama” has become a new fashion brand in the United States. It is difficult to predict how much energy it contains.
So how did Obama, with his famous name, turn his name into a fashion brand step by step? The author believes that the US election is an opportunity for him. His own charm is the basis, and the strong support of his wife and the fashion industry is an integral part of his success. Obama has one more helping hand than his opponents, and that is the celebrities from the fashion industry gathered around him. What they provide is not financial support, but the popularity they invite in the name of fashion. It is this popularity that won Obama votes. If clothing manufacturers can use hot events to combine them with their own marketing, it can be regarded as a shortcut to increase brand awareness.
One of the references for clothing marketing: Spot the appreciation potential of key figures in the event
Obama is favored by fashion designers in the fashion industry. At its 2019 spring and summer show, the well-known European clothing brand Jean-Charles de Castelbajac displayed a dress with Obama’s huge face and name printed on it, and the word “YES” was written on the matching short gloves to support Obama with practical actions.
Donatella Versace, the head of the famous Italian clothing brand Versace and famous fashion designer, said that the 2019 spring and summer men’s clothing she designed was inspired by Obama and is suitable for “making people feel him without showing off his muscles.” “The man of strength” and expressed that he would dedicate his 2019 spring and summer men’s wear series to him.
Some companies took advantage of the heat and launched clothing with his face on it, which was very popular. Even Oscar-winning actress Halle Berry and “Bond” actor Pierce Brosnan also Become a fan and wear Obama as the new fashion trend. These facts strongly prove that using celebrity influence can take a brand to a new level.
The second reference for clothing marketing: Pay attention to the people around the key figures in the event
“Many analysts believe that Michelle, who is extremely smart and elegant, has given Obama a lot of points during his campaign. Some even think that she is the decisive factor in Obama’s success in the campaign. In addition to her extraordinary intelligence, , Michelle’s taste in clothing and her excellent grasp of fashion trends have also added a lot to her. Michelle is good at matching affordable clothing with high-quality accessories to show her fashionable taste. Even though she is wearing a large black and white flower that costs 148 US dollars a piece Although her sleeveless dress appeared in fashion magazines, people still think she is very fashionable. Therefore, it is very necessary for clothing manufacturers to put some thought into “Michelle”.
When she was a guest on the ABC TV talk show “The View,” she mentioned that her eye-catching skirt was bought at the “White House Black Market” (a clothing chain store). After the show aired, her admirers immediately ordered the $148 dress over the phone. As a result, the dress sold like crazy after the show aired. Jessica Wells, a spokesperson for the fashion store, said: “Female customers simply We are fighting for this skirt!”.
The third reference for clothing marketing: Promote the supporters of key figures in the event
Oscar-winning actress Halle Berry praised Obama’s tasteful suit after attending a show together: “I like this suit Suit, I will vote for his clothes!”; Madonna is wearing a T-shirt with Obama’s face on it. At the concert in Boston, they did not forget to vote for Obama; the sexy image of Hollywood actor George Clooney was deeply rooted in the hearts of the people, and Obama invited him to serve as an image coach in order to further improve his body language and public speaking skills, etc., these supporters They are celebrities themselves, so promoting them well can make the brand’s influence more profound.
Attachment: Obama’s clothing matching
Black formal suit
Black is Obama’s favorite color for formal occasions. The famous American men’s fashion magazine “Esquire” selected the top ten best-dressed men of the year. Obama, who often wears a black suit with a white shirt, is known for his simple and well-tailored clothing style. Listed. Standing 1.87 meters tall, he always wears a suit and ties whenever he appears in public. With his tall figure, he can look cool and handsome in a black suit or black coat. The white bow tie embellishes his extraordinary taste, and wearing cool black sunglasses, he is as handsome as Bond. .
Blue casual
When spending time with his family, Obama put on a casual outfit and favored a touch of light blue in his shirt selection. The blue plaid shirt is full of vitality when playing with 7-year-old daughter Sasha, and the solid-color shirt is refreshing and elegant when laughing and chatting with his wife Michelle. There are no folded handkerchiefs in the jacket pockets, no flashy cufflinks, and no gorgeous tie patterns. Some are relaxed and elegant masculine.
Dynamic rhythm
In addition to his unmistakable clothing matching and decent and elegant manners, Obama’s love for sports and fitness has helped him gain more praise. The combination of a black T-shirt and jeans creates a healthy and energetic impression. His superb basketball skills have led many NBA big names to support his election. Although the black jacket is simple in style, it echoes the black and white fringed dress of his daughter Sasha.
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