The era of Chinese clothing restructuring is coming
The second Asian Apparel Conference concluded recently in Mumbai, India. Apparel industry organizations and representatives from China, India, South Korea, Vietnam and other countries gathered here to discuss the path of win-win cooperation in the Asian apparel industry.
At the conference, three leading figures in the Chinese garment industry, including Zhou Shaoxiong, Chairman of the Fujian Garment Association and Chairman of Fujian Septwolves Industrial Co., Ltd., delivered keynote speeches on behalf of the Chinese delegation and were well received by representatives from various countries. s concern.
On the clothing stage, European and American brands have had an absolutely mainstream voice for a long time. However, with the gradual rise of the Asian apparel industry, the pattern of the apparel industry will be changed to a great extent. Representatives attending the meeting believed that China’s garment industry is now facing huge development opportunities and unprecedented challenges. Apparel companies must continue to innovate in brand building in order to achieve a major transformation from “made in China” to “created” in China. ,
Asia’s apparel exports account for half of the country
“In the past, everyone believed that competition among Asian apparel countries was more than cooperation. During this trip to the Indian Apparel Conference, everyone came to a consensus: Asia’s Clothing is not only about competition, but also about reaching more consensus in cooperation. On the whole, driven by China’s clothing economy, Asian clothing will enter a new period of cooperation.” Zhou Shaoxiong said.
In fact, at present, Asia has become an efficient manufacturing center for clothing and accessories, accounting for half of the textile and clothing market. Statistics show that the total value of garment exports in 2005 was US$275.6 billion, with exports from Asian countries reaching US$131.5 billion, accounting for 47.7%.
“Although the apparel exports of Asian countries are rising steadily, there are still some phenomena that cannot be ignored,” Zhou Shaoxiong has his worries. Although major clothing brands and retailers have increased their efforts to purchase from Asia, clothing prices for Asian clothing manufacturers have been declining year by year. The reason is that exporters compete for a share of the Western market and Western buyers gradually pass on the costs of design, product development and sampling to Asian manufacturers, which will inevitably eat into the profits of Asian manufacturers. Naturally, Including Chinese clothing companies. Because of this, Zhou Shaoxiong believes that the era of restructuring of China’s clothing market has arrived in the future.
Fierce competition has given rise to the structural upgrading of China’s garment industry
In recent years, many international famous brands have rushed into the domestic market. However, as land and labor costs continue to rise, raw material prices remain high. The pressure of RMB appreciation and fierce international competition have led to fierce competition in China’s domestic clothing market, and the replacement of clothing brands has been accelerating. In 2007, Septwolves took control of Aidu, setting off a wave of competition and cooperation among men’s clothing companies, and setting a new example for Chinese textile companies to increase the value of their own brands. At the 7th China Management 100th Annual Conference, which concluded not long ago, Zhou Shaoxiong was selected as one of the top ten “popular entrepreneurs” for the first time as a clothing entrepreneur.
Zhou Shaoxiong said frankly that the Seven Wolves faced one joy and one worry in the context of fierce market competition. Fortunately, as the market matures, for the Septwolves, which “take creation as the forerunner and culture as the main value expression”, its recognition, market acceptance and reputation will be further enhanced; what is worrying is that Chinese companies Failure to grasp one’s own advantages and blindly expand brands will intensify the competition among domestic clothing brands, which will inadvertently increase the channel and marketing costs of the entire industry. This will definitely be detrimental to the healthy development of China’s clothing industry. harm.
“To realize the transformation from ‘Made in China’ to ‘Created in China’, Chinese clothing companies need to further build and upgrade their sales channels; in product design, they need to incorporate more cultural and artistic designs; in In terms of corporate management, strengthen the marketing of corporate culture. In short, integrate more brand added value.” Zhou Shaoxiong gave such suggestions for the future development of Chinese apparel companies. In 2007, a “big move” by Septwolves caused quite a stir in the industry. In June this year, Septwolves Co., Ltd. publicly issued 30 million shares and raised 600 million yuan. Including its own investment, a total of about 1 billion yuan was used to invest in sales network upgrade projects. The upgrade projects were mainly invested in the construction of first-tier cities in China. Life store drives changes in the form of all stores. AAASE3RETRUY7I8OFG
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