Clothing industry: is in an era of great change
This is the first time we meet you in the new year. In this new year, let us be with you in 2019.
The passing year has left us with infinite feelings. If we could only sum up 2007 in one word, it would undoubtedly be “change” – a shocking and huge change.
Whether it is Chinese original brands, the frequent appearances of Chinese designers on the fashion stage, or the true arrival of the creative era; whether it is the trend of clothing companies going public, or the sudden rise of e-commerce… everything is changing.
We are in an era of great change.
The same is true for the clothing industry.
The production is like this, the processing is like this, the brand is like this, the management system is like this, the business model is like this, and the marketing is like this.
A few years ago, probably not many people would have believed that online shopping could become a fashionable and gradually popular way of consuming clothing; but in 2007, traditional clothing companies were testing e-commerce one after another, and only two PPG, which has a history of 20 years, relied on the Internet and telephone to create a legendary development myth in 2007.
A few years ago, many people did not know what VC was; but in the past year, the era of capital market operation in China’s garment industry has begun, with more and more companies going public, mergers and acquisitions, venture capital… It has gradually entered people’s field of vision and gradually become a common thing.
A few years ago, big international first-tier brands rushed into the Chinese market; and in 2007, international “fast fashion” also came, and second- and third-tier brands also began to pour in…
All of this is what we have done even in the past two years. It was unimaginable three years ago. Perhaps what the Chinese garment industry needs to do is to adapt to changes and use innovation to find the energy and space for its own survival in the changing situation.
This is the first time we meet you in the new year. We are grateful for the past year and we are preparing for the new one. In this new year, let us be with you in 2019.
In 2019, is there any event more anticipated than the Olympic Games? There is a sentence on the large billboard on the street: “Together in 2019, nothing is impossible.”
Indeed, nothing is impossible, as long as you have a dream and work hard.
In 1984, shooter Xu Haifeng won China’s first Olympic gold medal. In 2004, Liu Xiang became the first yellow man to win the Olympic track and field sprint championship. Over the past 20 years, Chinese athletes have achieved world-renowned results in the Olympic Games, and China has become a new sports power. At the same time, China’s national strength is also constantly increasing. The impact of the Olympic Games on a country has long gone beyond the stadium itself. In fact, the Olympic Games is not only a sports feast, but also a big brand war.
If you have a dream, it is possible. As long as we work hard, I believe there will be more Chinese clothing companies in the brand club in the future. Chinese clothing brands, like our Olympic troops, all strive to be champions and heroes.
2019 is destined to be a year calling for heroes.
The times call for heroes, ideals ignite passion, and the long-lost heroic feelings are quietly returning.
At the end of the year and the beginning of the year, Lunar New Year films sounded the “assembly call” for heroes; but before that, the TV series “Soldier Assault” was soul-stirring.
Anyone who has watched “Soldier Assault” will be deeply impressed by the six words of Gang 7th Company, that is: “Don’t give up, don’t abandon.”
“Don’t give up, don’t abandon.” Not giving up means being confident and self-reliant; not giving up means not abandoning faith, uniting and cooperating, and developing harmoniously.
To the surprise of many people, the fictional character Xu Sanduo in this TV series actually defeated many elites in real life and became a “new and emerging figure” in a famous publication’s 2007 annual list of emerging talents. The reason is: “Xu Sanduo uses his dull sense to The power of it inspired the hearts of ordinary people.”
From a confused weakling to an admirable hero, Xu Sanduo’s way to success is actually very simple: don’t give up, don’t abandon, eliminate all interference and temptation, and just charge towards the goal. Even in ordinary life and boring tasks, he can find the meaning of life. In this slightly impetuous era, Xu Sanduo’s insensitive power has become the antonym of opportunism, noisy and restless.
The story of Xu Sanduo’s transformation from weak to strong has positive implications for every Chinese garment company facing challenges. In a sense, the cultivation of a hero and the realization of success seem to be as simple as this: live well, do meaningful things, and do many meaningful things.
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