Look at the big Chinese search engine from all angles – Baidu
Recently, the Baidu “bidding gate” incident has become a hot topic on the Internet today, and it is also a topic of concern to the Chinese people! During this time, I have also been paying close attention to the dynamics of the Baidu “bidding gate” incident. The following is purely personal Opinion!
Ordinary Internet users
For ordinary netizens, most people still support Baidu. From this, we can see that Baidu’s position in the minds of netizens has been deeply rooted in the hearts of the people. In fact, the idea of ordinary Internet users is very simple, that is to say, Baidu can help them search for what they want, and they will not consider experience issues. Many users never consider that the search engine they use will cause them a waste of time, because these Internet users are accustomed to spending time looking for things on Baidu. Of course, these netizens must not be very careful to try the Google search engine or other search engines. At the same time, many people do not know that Google has such a very short domain name: g.cn. In their minds, there is only one search engine. Baidu! They seem to be very willing to flip through N pages of Baidu search results! Not to mention that they will understand what kind of company Baidu is, what kind of operation methods and profit models it has.
Corporate users
In recent years, companies have gradually begun to realize that the Internet has an extraordinary influence. From the current point of view, most companies in China already have their own corporate websites. Of course, some corporate websites are used to display the company’s image, but most corporate websites are used to make profits, and these companies that make money from their websites have a lot to do with Baidu. . Since companies that make money from their websites have to work hard on online marketing, online marketing has a great relationship with search engines. Of course, there are many types of online marketing, but search engines are an important part of online marketing. In order to achieve marketing purposes, many companies spend a lot of money to hire people to do SEOsearch engine optimization, bidding rankings, online advertising, etc.! However, Because the method of hiring someone to do SEO optimization for the corporate website cannot last long, because sooner or later the engine search company will come to ask you to do it. Bidding rankings have caused many companies to feel helpless. Just like the “blackmail marketing” exposed by CCTV, they were forced to spend money to do bidding rankings. However, because the price of bidding ranking is high, and the traffic of bidding cannot bring big returns to the enterprise, and there are also many clicks from non-demand users, most companies are working for “bidding ranking”! So Baidu In the minds of corporate users, it can basically be said that they charge protection fees. Of course, some smart companies choose to buy bidding and set the bidding keywords to unpopular keywords with low prices. Only in this way can they minimize the loss in bidding rankings and avoid being banned by Baidu K site. Or the possibility of losing rights! Of course, there are many companies that don’t understand online marketing and spend more money in vain.
Industry users
For users in the industry, CCTV’s exposure of Baidu’s “bidding gate” seems to be the vent they have been waiting for for a long time. At the same time, many people thanked CCTV for their exposure. This tone. Since Baidu began to block websites in 2004, many people in the industry have had to look at Baidu’s face to build websites. Every time Baidu updates, many webmasters are on tenterhooks, worried that their websites will be deleted by Baidu tomorrow. Because once Baidu loses its website, it will never be able to recover. Baidu will not give you a second chance, nor will it tell you that your website violates the rules. Because Baidu is technically incapable of determining which site is a spam site or which one is a legitimate site, many innocent websites have been deleted without giving you any chance. So this is the main reason why many people are dissatisfied with Baidu’s approach, and it is also something that people in the industry cannot tolerate. Baidu is not like Google. Google will not mess up your site. Even if your site is poorly done or is a pure spam site, it will not completely remove it. It will only lower your site’s ranking in the search results. This is what people in the industry call power reduction. When your website is hung with a Trojan by a hacker, Google will have a prompt in the search results, which is very helpful to users and webmasters. However, Baidu does a very poor job in this regard, or this is There is a big gap between Baidu’s technology and Google’s technology. Optimization Master QQ: 174384159 Of course, Baidu is still quite outstanding in Chinese word segmentation, so Baidu is liked by so many netizens. Of course, most people in the industry will use two search engines at the same time. When they cannot find results in the first three pages of Baidu search results, they will use Google to search. But ordinary netizens will never do this. They will continue Turn the page.
Technical users
Baidu does not seem to have a great influence on technical users! Because most technical users will first choose Google search engine and follow the industry webmasters.Users are just the opposite. Because people who work in technology know that when Google searches for English, the search results are much more accurate than Baidu, and people who work in technology basically look for technical information, and of course these information are basically in English. . Technical users also have very high requirements in terms of user experience. It is difficult for them to accept that the entire page of Baidu’s search results is full of promotions. What is even more difficult to accept is to turn pages and pages again! I am also considered a semi-technical user. I am also a webmaster user in the industry. When looking for life problems, I will choose Baidu, but when looking for technical information, I will choose Google.
Competitors
This “bidding gate” incident has benefited Baidu’s competitors a lot. I believe everyone understands this.
The above is purely a personal opinion. If you have any suggestions and opinions, please put them forward for discussion!
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