Google VP hints that PPC will be obsolete
Google Vice President Liu Yun attended the “Google 2019 Winter Warm Sun Corporate Marketing Forum” today and said that Google China covers users with commercial value and is a frequently used search engine. At the same time, Liu Yun insisted that Google’s search engine results are not subject to manual intervention and will not use bidding rankings for marketing, implying that opponents who interfere with search results will eventually fall behind. This further strengthens our search engine optimization effectiveness
Liu Yun said that due to the influence of the macro economy, currently The advertising industry has been affected, but in the long run he still has confidence in Internet advertising. The Internet is a powerful weapon for Chinese enterprises to break through their own limitations and get out of difficulties. It is the sunshine in the “winter”. “Google builds an Internet advertising platform, so we may feel it more deeply than some domestic companies. However, the colder the winter, the more we can prove our value. After this economic shock, I believe that the Internet economy will show At the front desk.”
Liu Yun said that the advertising industry has been affected, but the Internet advertising platform is more recognized by advertisers. Companies in North America and Europe have begun to adjust their business models and business strategies, and these adjustments are beginning to be more biased towards Internet platforms. Liu Yun also made suggestions to advertisers, saying that in the face of the impact, advertisers need to adjust their strategies and change their models; conduct precise marketing to open up customer sources; control costs and save expenses.
On the same day, Liu Yun also communicated Google’s commercial value to the outside world. He said that after years of hard work, Google has covered users with commercial value in China, and 88% of users use Google when searching for products and information. These are unique advantages.
Liu Yun said that Google hopes to provide users with useful and absolutely transparent information. The realization of this goal relies on two basic premises: one is to provide high quality search technology, and the other is to insist on The objectivity and impartiality of search results are indispensable. Google’s advertising only pays for performance. It has never accepted paid bidding rankings, nor does it sell ranking positions in search results. It has more advantages than other competitors’ bidding ranking and click charging models. Advertisers can directly track the results. Google What matters is accuracy, not bidding ranking. These advantages allow advertisers to receive faster results with less investment.
According to industry insiders, search engine bidding rankings have now fallen into a rigid situation, which not only has a negative impact on search user experience, but has also been repeatedly in crisis in China recently, with malicious clicks, invalid clicks, and even fraudulent clicks appearing everywhere. Moreover, after the “Sanlu” milk powder screen door incident, it has been boycotted by more and more users and industry companies.
Liu Yun believes that “advertising is displayed in a transparent manner, not based on the amount of the bid. We adhere to the principles of fairness and justice and make every dollar spent more valuable and effective.” Welcome to reprint SEO Research Network articles, please leave the copyright!AA57865ERT34GSD
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