How to optimize Baidu? How to make your website rank high in Baidu
The following are some of my thoughts on Baidu optimization, I hope it can inspire and guide everyone.
After several positive conversations with Baidu, I learned that Baidu strictly prohibits the use of optimization methods to improve website rankings. (Note: They said that optimization is prohibited, not cheating! No matter what its purpose is, ranking well is still our job) The following are some of the methods that I have summarized that Baidu considers optimization:
(1) Title, as we all know, is a very important factor in determining rankings. Of course, Baidu is not an idiot, so they will also sentence your website based on the way the Title is written. Despite this, we can still make a fuss here. The keywords we choose are undoubtedly placed first, but the number of occurrences of the keywords here cannot be greater than 2, and it is best to have some descriptive text rather than pure keyword stuffing. The following is a Title I have written. The main keyword is “mini-games”:
Mini-games – Create a national good casual mini-game website
Take a closer look and you will find something better~~~
(2) description and keyword in meta; many people have a very bad habit (at least I think so), repeating keywords N times in different forms in keyworld and description, this is not useful for any search engine There is no benefit. Generally, you can repeat Google 3-4 times in different forms. This is a very friendly tip for Google. But for Baidu, try your best to keep it within 2-3 times, and try to write longer sentences in the description, thereby reducing the density of keywords in the description. Another level passed~~~~~~
(3) Page optimization issues:
Do not highlight keywords at the top of the page or anywhere. (Read this sentence carefully. Different people will have different experiences and solutions.) Of course, keyword density cannot be increased in any way. For example: This is the top description of a website I have optimized, with the keyword “mini-games”:
Mini-games: An online mini-game website collects domestic and foreign selected mini-games, including classic mini-games and mini-game downloads including funny ones. Shooting casual free games and mini games collection site
Such a description can get at least 80-90 points on Google or other Chinese engines, but on Baidu, it is 0; no matter how smooth you write, the result can only be seal up!
(4) Link issues:
In order to further crack down on optimized websites, Baidu also has a tough measure to downgrade links to optimized websites. The solution is to use flash redirection, download this flash file (http://www.10flash.net/url.swf), and then write the link address in the following form, http://www.10flash.net/url.swf? url=http://www.flash-game.com.cn can solve this problem.
The above describes some factors that are easily overlooked when optimizing websites. “Google is the standard for search engines. If you do good Google optimization, you will also have good rankings on other search engines.” But we cannot follow Google’s model. Go optimize Chinese websites, if you still care about Baidu. Baidu undoubtedly still plays a large role in Chinese search. If you want to have trouble with it, I am sure that you are a guy who has trouble with money. I made a “small game” with the main keyword, which ranked very well for many keywords. It was also popular on Baidu for a while, bringing nearly 20,000 IP traffic every day. Nowadays, the scenery is no longer good, and after learning from the pain, we can draw the above simple experiences. Since I haven’t tried it yet, I can’t say it’s correct.
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