Zhejiang Wool Sweater Association: Corporate culture construction should be oriented to the entire industry chain
On July 2, the 2019 Presidential Meeting of the Zhejiang Wool Sweater Association Corporate Culture Research Association was held in Beijing Ordos Wool Products Co., Ltd. President Yan Haijun and Secretary General of the Wool Sweater Association Ling Guozhu and other Zhejiang Wool Sweater Association enterprises Leaders of the Cultural Research Association attended the meeting. At the meeting, participants read relevant articles, strengthened theoretical study, and made overall arrangements for future work. Participants agreed that the current main task is to summarize the achievements in corporate culture construction, strengthen external exchanges and communication, and actively learn from the results of outstanding corporate culture construction.
Corporate culture should be paid attention to in theory
At the meeting on July 2, Ling Guozhu, secretary-general of the Zhejiang Woolen Sweater Association, organized participants to study “Cultural Power Improves Corporate Competitiveness – How to Build Corporate Culture Theory and Practice” written by the famous theorist and scholar Jia Chunfeng The theoretical article “Deepening and Expanding” provides a deep understanding of the positioning, content, and functions of corporate culture. All the participants agreed with the point of view in the article: Corporate culture is the business management culture under the conditions of market economy. It is not a pure corporate cultural and sports activity, not a simple interpretation of cultural concepts, not a collection of economic knowledge plus words, nor is it a general social Examples of conceptual change. Corporate culture has the functions of guidance, encouragement, restraint, cohesion, radiation, and bonding.
President Yan Haijun mentioned at the meeting that Jia Chunfeng’s article “Five Thousand Years Up and Down, Eight Hundred Miles Across” integrated the concept and scope of corporate culture through reference. He believes that for enterprises, the first thing is that business managers must recognize the brand value expansion function of corporate culture. The recognition and promotion of corporate culture and corporate spirit by corporate leaders is the first and foundation. By studying theoretical articles, participants had a clear understanding of how companies build corporate culture, and gained a deeper recognition of the expanded functions of corporate culture.
Institutional establishment and work arrangements should be “two aspects”
According to the relevant charter, the Corporate Culture Research Association has set up three institutions: the office, the theoretical research department and the cultural exchange department to coordinate learning and training, publicity and promotion, theoretical research, inspection and exchange, practical innovation, brand building, cultural activities, and service members and other eight aspects of work. As Yan Haijun, president of the research association, said at the meeting, this arrangement is “oriented to the entire sweater industry and the upstream and downstream industries related to sweaters.”
According to Secretary-General Ling Guozhu, the establishment of the three major institutions and the eight aspects of work arrangements are based on the needs of the long-term work of the research association. The main purpose is to build a professional corporate culture exchange and communication between member companies. platform. It is understood that this year’s work focuses on two aspects: publicity and promotion and inspection and exchange. Publicity and promotion is publicity and promotion based on “internal summary”; inspection and exchange is for the purpose of “external reference”; in the arrangement of activities and In terms of personnel organization, the “two aspects” must be implemented.
Corporate culture construction from spontaneous to conscious
Corporate social responsibility is an important part of corporate culture. All participants believed that the corporate culture construction of the sweater industry has achieved remarkable results in recent years, and it has achieved a transformation from spontaneous to conscious in terms of social responsibility.
In 2007, Puyuan took the lead in launching the “10+100+1000” project of the China Textile Enterprise Social Responsibility Management System (CSC9000T). The concept of corporate social responsibility was quickly introduced into Puyuan and had a good impact. Puyuan’s social responsibility construction has brought new ideas to Puyuan people, and many sweater companies have spontaneously implemented social responsibility concepts into their daily management systems.
At the beginning of 2019, the Tongxiang Dyeing and Finishing Chamber of Commerce actively responded to the national call for energy conservation and emission reduction, advocating that companies issue letters of commitment. As soon as this move was proposed, 16 companies represented by Zhejiang Queping Company responded. Energy conservation and emission reduction have become Industry conscious behavior.
Enterprises bear social responsibility externally, as well as internally. Now, more companies are paying more and more attention to improving the production and living environment of their employees. Some companies have installed air conditioners in factories and employee dormitories; some companies implement policies that provide paid holidays to employees of a certain length of service; and some companies have specially launched couples’ rooms to provide living convenience for married employees.
It is understood that there has been an industry-wide “labor shortage” in recent years, but the Puyuan sweater company has not experienced similar problems in terms of employment. At present, Xinpuyuan people from all over the country live harmoniously with the locals and jointly build the hot land of Puyuan. As the participating representatives concluded at the meeting: the harmonious situation of Puyuan is a contribution to the construction of corporate culture.
With the implementation of Puyuan’s project to create a regional brand of “Puyuan Sweater” and comprehensively enhance the overall image of Puyuan, the corporate culture construction of the sweater industry that is closely linked to it will also move to a deeper level. Many companies are actively exploring and practicing, and corporate culture construction has become an important means for most companies to enhance their brand core competitiveness. The establishment of the Corporate Culture Research Association and the development of various tasks are a concentrated expression of this need. It has strong practical significance for the long-term development of Puyuan sweater industry.
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