Shishi: Accelerate the integration of industry and education to strengthen the e-commerce live broadcast talent team

After the outbreak of the new coronavirus pneumonia, the development of citizens’ online consumption habits has made e-commerce live broadcast a new marketing model. Many companies have seized the opportunity and vigorously tapped into the blue ocean of the e-commerce live broadcast market. Professional anchors with live broadcast teams have also become a scarce talent resource. On July 30, the professional skills training for live broadcast e-commerce industry talents and the first live broadcast e-commerce training course for industry leading enterprises, sponsored by the Training Center of the Ministry of Commerce, officially opened at Quanzhou Textile and Clothing Vocational College. E-commerce live broadcasts from all over the country Representatives of big names, industry associations and 86 students participated in the first training course.

This training course invites a teaching team composed of experts from the Ministry of Commerce, heads of live streaming e-commerce platforms, and big names in live streaming to deliver live lectures on the e-commerce industry for six consecutive days for the 86 students who participated in the first phase. , the course content covers the development status of e-commerce platforms, analysis of live broadcast e-commerce models, team building and management, how to position e-commerce companies, e-commerce anchors’ speaking skills and sales logic, etc. The instructor will discuss how to use online live broadcasts To achieve both online and offline benefits, we conduct in-depth analysis and explanations, analyze and analyze aspects such as mentality, positioning, and talents, and interact with students on-site.

Shishi is the “China Clothing Online Business Innovation Demonstration Base” and the “China Livestreaming E-commerce Development Demonstration City”. In recent years, with the gradient transfer of industries and the development and changes of regional transportation patterns, the Shishi textile and garment industry has entered a critical period of transformation and upgrading. Recently, a live broadcast hosted by the Fujian Provincial Development and Reform Commission The on-site economic development meeting held in Shishi and the holding of this live e-commerce training class will provide new innovative ideas and inject new ideas into the highquality development of the Shishi textile and garment industry. Talented blood.

The relevant person in charge of the Shishi Municipal Commerce Bureau said that in the post-epidemic era, the global commodity marketing model has undergone tremendous changes, consumers’ willingness to go out and consume has been significantly reduced, and many industries in Shishi have also fallen into a downturn. However, the use of e-commerce live broadcasts, Douyin, and Kuaishou Using new media tools such as short videos to promote products online has become the most popular marketing method nowadays. To this end, the Shishi City Commerce Department assessed the situation and took multiple measures to vigorously guide traditional enterprises to leverage the Internet to achieve transformation and upgrading, and introduced a number of measures to promote the rapid development of the online batch market and live broadcast e-commerce.

Li Daxuan, dean of Quanzhou Textile and Garment Vocational College, said in an interview with reporters after the meeting that taking over the task of live broadcasting the e-commerce training class from the training center of the Ministry of Commerce is not only a test of our school-running level, but also a promotion of our school-running level. . In the future, we will use the training courses as an opportunity to apply cutting-edge theoretical knowledge and students’ experience into our teaching. Dean Li Daxuan also said that the most cutting-edge theoretical knowledge in this training session will help the college organize scientific research, explore relevant topics, organize and implement relevant training, and jointly cultivate high-quality e-commerce talents with enterprises.

In recent years, Quanzhou Textile and Clothing Vocational College has attached great importance to the training of skilled talents in the e-commerce major, and the e-commerce major has become a key construction major of the school. “In the post-epidemic era, the college has closely followed the market demand, introduced the Semir brand to the school, signed a cooperation with Weimeng Group, and jointly carried out e-commerce talent training, and achieved great results.” Wu Yongguang of Quanzhou Textile and Clothing Vocational College said that the college will continue to Deepen exchanges and cooperation with enterprises, jointly promote the construction of new media talent cultivation and training projects, accelerate the formulation of live broadcast e-commerce standards, consolidate the construction of live broadcast e-commerce talent teams, and establish a team of professional new media talents for enterprises, society and the future, and provide The high-quality development of new media e-commerce live broadcasts in the province and even the country contributes to the talent pool of universities.

At present, the “new development pattern with the domestic cycle as the main body and the domestic and international dual cycles reinforcing each other” proposed by the Party Central Committee is accelerating. Shishi City has a complete textile and clothing industry chain, complete urban supporting infrastructure, and a good business environment. It has broad development space for the integrated development of digital economy and industry, and has good foundation and conditions for integrating into the new development pattern. In order to meet the needs of enterprises for live broadcast talents, Shishi City adopts multiple forms and channels to explore e-commerce live broadcast talent training models, continuously improves the professional quality of live broadcast sales, strengthens the e-commerce live broadcast talent team, accelerates the integration of industry and education, and intensifies efforts to reserve industry development Urgently needed basic talents.

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