Keqiao: The first e-commerce training class of Dongmen Cotton Market starts

On August 2, the first e-commerce training “first lesson” at Dongmen Cotton Market, a subsidiary of Keqiao District Development and Operation Group, was held, aiming to provide textile Urban business households actively seek diversified business models.

That afternoon, in the release hall of the China Textile City International Fabric Procurement Center, more than 50 Dongmen cotton market operators were listening carefully to the lecture, and some were immersed in taking notes. Some take pictures with their mobile phones. Jin Sangmeng, the manager of “Shangrenju Cloth Store”, has been operating home textile fabrics in the Dongmen Cotton Market for more than 10 years. Affected by the epidemic last year, the home textile fabric business has been tepid. Jin Sangmeng began to change his thinking and started to engage in live broadcast sales of fabrics in April this year. , I became the anchor myself, live broadcasting for 3 hours every day on Douyin and other platforms, and after 4 months of live broadcasting, the harvest was pretty good. Knowing that there were professional teachers coming for training and guidance, Jin Shangmeng came here specifically to learn from the experience. “I am also in the exploratory stage now, learning and live streaming at the same time. I was very inspired by the teacher’s explanation. The traditional textile industry needs transformation and upgrading. We must keep up with the development of the times. .”

In recent years, new e-commerce sales models have been developing day by day, and the traditional business model of the textile market has been impacted. Due to the demolition of the surrounding original residential areas and the relocation of the commercial area, spot transactions in the Dongmen Cotton Market have been relatively sluggish. Since this year, the District Development and Operation Group Co., Ltd. has actively provided “three services” to operators and guided the Dongmen Cotton Market under its subsidiaries to develop e-commerce. Training, by hiring professional teachers to offer courses such as live broadcast e-commerce development trends, short video production skills, Douyin account operations, live broadcast operation skills, live broadcast e-commerce supply chain, etc., thereby driving the cultivation and development of live broadcast e-commerce in the market.

Live e-commerce marketing is a sign of entering the era of self-media. It not only allows traditional customers to see the actual fabrics, but also details such as fabric prices, patterns, colors, production cycles, and transaction models can be realized one by one on the live broadcast platform. Make it more convenient, fast and easy for customers to place orders. Wang Yuantong, the relevant person in charge of the Dongmen Cotton Market, said that the training course is just the beginning. Next, the plan is to let operators who have acquired e-commerce skills register on the e-commerce platform to carry out marketing and sales, and expand the sales thinking mode of market operators in the market. Cultivate a group of operators who adopt the live broadcast e-commerce sales model, transform and upgrade the business model, establish market characteristics, and seek development space in the fierce competition.

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