Keqiao Tiantian Fashion opens the road to innovation and advancement of fabric products

In order to help enterprises scientifically apply fashion trends, accurately grasp market demand, broaden and improve innovation paths, and enhance creativity, Keqiao has held a daily fashion exchange event recently. “Fabric Enterprises Product Innovation and Development Practical Class” was held at the China Women’s Clothing Fabric Fashion Trend Research Institute in the Entrepreneurship Building.

42 Keqiao fabric companies including Zhejiang Songjing Textile Co., Ltd., Zhejiang Langbeni Textile Technology Co., Ltd., Shaoxing Mishun Textile Co., Ltd., and brands such as Shanghai Sangun, 361, Vosges Home Textiles, and Balut More than 50 people from management, design, development and sales staff participated in this event and jointly opened the road to innovation and advancement of fabric products.

Focus on trends

Grasp the direction of product development

Peng Lihua, senior trend researcher at the Fashion Trend Department of China Textile Information Center, put forward seven key words for the current lifestyle and consumer market in her sharing of “2022/23 Autumn and Winter Chinese Textile Fabric Trends – Seasonal Concepts and Lifestyles” , namely time perception, joyful expression, new home life, urban escape, virtual time, pleasant experience, cyborg aesthetics, and combined with representative brand clothing cases to interpret the style and attitude displayed.

Wang Xu, Design Director of the Fashion Trend Department of China Textile Information Center, shared the core concepts of “awareness” and “knowledge” in his speech on “2022/23 Autumn and Winter Chinese Textile Fabric Trends – Women’s Clothing Fabrics”. Starting from the two coordinates of materiality, conservatism and openness, the key connotations of product design of the four trend themes are analyzed, and the appropriate color matching, fabric material, technology and style selection for each design direction are systematically sorted out.

“Different hues bring us different feelings.” Xu Saisai, color expert and consultant of China’s applied color system COLORO, shared in his speech at the “Color Planning Training Camp” that through the application of COLORO color data analysis tools, from hue Quantify colors in three dimensions: brightness and chroma and conduct scientific and refined management to achieve efficient and accurate communication between the supply chain, management and design sides.

Practical training

Ready to use and absorb quickly

During the one-day training course, the experts also provided targeted practical training to the company based on their previous research on the company’s situation and needs. Representatives from companies upstream and downstream of the industry chain formed practice groups and actively participated in discussions and exercises. They enthusiastically shared new thinking on the development direction and application of fabric products, as well as new experiences in color expression and color matching.

In the 2022/23 autumn and winter textile fabric product development practical training, each group, under the guidance of Wang Xu and Peng Lihua, conducted product planning and practical operations based on popular trends. China Textile City Xu Jingbin, head of the “Shengzhan Textile” sales department of the International Fabric Purchasing Center, told reporters that he came to participate in the practical class at around 8 o’clock, “I mainly learned about fabrics Knowledge on trends, sustainability and other aspects will be of great help to the company’s fabric design. These new concepts will be incorporated in the future to allow everyone to see more fashionable and trendy products.”

Many clothing brand companies have also expressed that the targeted practical training conducted by carefully divided company groups in the form of workshops is very effective. Upstream and downstream companies communicate in depth, inspire each other, enhance understanding, and jointly plan, making product innovation solutions more effective. Matching brand tonality, optimizing technical processes, transforming design ideas, and improving fabric quality are more valuable and practical.

From theory to practice, from cases to actual combat, the ready-to-use format allows students to quickly absorb very practical knowledge in fashion trend applications, product structure sorting, fabric category analysis, color design logic, color planning thinking, etc. . The relevant person in charge of the China Women’s Fashion Trend Research Institute said that such series of product planning training will be held continuously in the future.

At the scene, students conducted practical product planning based on popular trends.

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