Beijing Institute of Fashion Technology Haining Fashion Industrial Park is committed to building an intelligent service platform for the fashion industry

1. Resolutely implement the spirit of superiors’ instructions and give full play to the advantages of university science and technology industrial parks

Since its establishment, the park has resolutely studied and implemented the policies and spirit of the Ministry of Education and the Ministry of Science and Technology on the construction of science and technology parks. Under the guidance of Beijing Institute of Fashion Technology, Haining Municipal Government, Haining China Leather City, Finland Saga Furs and other co-construction cooperation units, it has strengthened Practical training, reserve design talents, and create an international fashion talent training base. Secondly, promote the school’s independentintellectual property rights’s scientific research results to be transformed using Haining’s rich industrial resources and the park’s R&D platform. At the same time, we will actively introduce world-class fashion industries and educational resources to the park to improve the international level of intellectual services in the park. The Paris Language and Cross-Cultural Alliance Educational Practice Base and the Saga Furs (China) Design Base have been listed one after another. Thirdly, it introduces the park’s expert resources in the fields of brand strategic management, marketing, e-commerce and other fields, goes deep into Haining’s fashion enterprise cluster, and promotes the fashionindustrial economy in Haining’s urban construction planning. The development of factors will help promote the upgrading of Haining’s fashion and apparel industry. Beifu Haining Industrial Park has become one of the fashion industry intellectual service platforms serving Haining and even the fashion industry circle in the Yangtze River Delta region, leading the national autumn and winter fashion industry and fashion trends.

2. Adhering to the integration of industry and education as the center, educational achievements have become increasingly fruitful

The park is rooted in Haining Industrial Base, guided by Saga Furs’ world-leading professional information, and adheres to the core educational concept of “integration of industry and education, integration of industry and city”. In addition to Beijing Institute of Fashion Technology’s own educational human resources, the park also actively introduces industry experts such as brand marketing management, visual marketing, and clothing digitization to cooperate, such as: cognitive strategy expert and corporate strategy consultant Yue Zhaoqun, visual marketing experts Gao Feng and Pan Xin, Associate Professor Huang Haiqiao, a clothing digitalization expert, and others. Since the opening of the park, a total of 15 open classes or exchange meetings for corporate management or designers have been held; 30 fur design and craft practice and e-commerce live training courses have been completed. Teacher Diao Mei, the first person in fur design and education, is the chief instructor of Chinese teachers, and Ms. Thea of ​​Saga Furs Fur Design Center is the chief instructor of foreign teachers. The teaching team has visited more than 20 universities or educational institutions to conduct nearly 30 fur lectures or exchange and inspection activities.

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In addition to local enterprises in Haining, other well-known domestic fashion enterprises have also cooperated with industrial education projects. For example, Shanghai WOO brand, Saga Furs and Haining Park jointly developed the “Winter Vacation Fur Work Camp” project to sponsor outstanding students to study for free at Saga Furs Nordic Design Center. In the past two years, the park has received a total of 35 domestic and foreign inspection and exchange groups from the education, business, and fashion industries, including more than 1,500 university teachers, students, and business representatives from 16 countries including Finland, Italy, the United Kingdom, Russia, and South Korea. Educational institutions and enterprises jointly explore practical implementation methods for the integration of industry and education.

3. Create incremental value for the industry and introduce intellectual resources to serve the industry

Faced with the current complex market environment, the park’s corporate service section develops high-quality, implementable complete solutions for companies in product research and development, design thinking, brand marketing, operation and management, etc. Industry big names and entrepreneurs are regularly invited to share and communicate, and a total of 9 open corporate classes were held. In view of the “sales bottleneck” commonly faced by small and medium-sized fashion enterprises, solving the problem is fundamental. It has completed 3 live e-commerce practical training courses and 5 offline public welfare courses; on October 9, 2019, the Haining Garment Association Member Home was officially settled in the park and launched, and the park became a think tank for local garment enterprises in Haining. and information sharing point. At the end of 2019, the enterprise consulting “Spark Plan” public welfare project was launched to provide enterprises with one-on-one business diagnostic consulting services. The original consulting services of tens of thousands of yuan per hour were provided to garment enterprises free of charge, providing more for the future development of garment enterprises. strategic choice. In February 2020, together with Haining China Leather City, we launched a series of 6 online public welfare live broadcast courses to point out the direction for the development of enterprises during and after the epidemic.

IV. Go out Please come in and contribute to Haining’s characteristicsThe industry actively spreads and promotes

In order to better popularize fur culture, guide and establish correct fur values, and spread fur fashion trends, the park adheres to the work policy of “going out” and “inviting in” to serve domestic and foreign universities and educational institutions. . In the past two years, the park’s fur design education team has visited 21 colleges and universities and social institutions across the country, including Beijing Institute of Fashion Technology, Guangzhou Academy of Fine Arts, Sichuan University, Suzhou Academy of Arts and Crafts, Qingdao University, Harbin College, Jiaxing College, and the National Art Museum of China. Exchanges, a total of 29 fur-specific lectures have been held, with a total of more than 2,000 university teachers, students and social personnel participating. At the same time, more and more international study groups, domestic and international colleges and universities and educational institutions are invited to the park for exchanges and inspections and to carry out practical activities. In 2019, the “One ​​Belt and One Road” national talent training base project hosted by Beijing Institute of Fashion Technology – Fashion Education Training Class, World University Principals and 2019 International Fashion University Principals High-end Forum Four international high-end visiting groups, including the visiting group, the teachers and students participating in the Qingdao World College Student Fashion Design Competition, and the leather production and processing training class for developing countries hosted by Shandong Foreign Trade Vocational College, have visited the park to inspect and exchange, and discuss educational cooperation; Beijing Institute of Fashion Technology Domestic and international teacher-student team exchange groups such as the School of Campinas in Brazil have successively arrived in the park to carry out industrial practice and academic exchanges, and actively promote Haining’s characteristic industries to enter domestic and foreign universities.

5. Give full play to the advantages of the park’s fashion and cultural resources and coordinate innovation to serve the society

In September 2019, the park was invited to teach a training class on ethnic costume production techniques for the China Intangible Heritage Population Research and Training Program of the Ministry of Culture and Tourism, the Ministry of Education, and the Ministry of Human Resources and Social Security. In the past two years, the park has deepened cooperation and communication with nationally renowned industrial bases such as Shangcun, Chongfu, Daying, Xinji, Tongerbao, Tongxiang, and Yiwu; at the same time, it has represented local fashion and cultural units and represented Haining in the Zhejiang Cultural Expo and Jiaxing Cultural Expo. and other cultural and creative activities, the “Beijing Innovation Park Industrial Innovation Conference – and BIFTPARK+Saga Furs Young Designers Joint Conference” made a wonderful appearance at Haining China International Fashion Week in 2019. With the accumulation of innovation and practical experience in the park, we have received guests from the Hong Kong Fur Industry Association, Shenzhen Leather Industry Association, fashion enterprise teams settled in Beifu Innovation Park, China Resources Group Xiongan New District Special Working Group, Ningbo Boyang Holding Group Co., Ltd., Shenzhen Manjinghua Group Co., Ltd., China Fashion Color Association, Jiangsu Jiangshan Hong Chemical Fiber Co., Ltd., Focus Media, Magic AR and many other domestic social organizations, industry associations and well-known enterprises have come to the park for industrial research and exchanges and cooperation, with a total of More than 200 people visited.

6. Work together to fight the epidemic and strive to create an intellectual industry service platform for universities

At the beginning of 2020, the raging new coronavirus has blocked students from returning to school and businesses from resuming work. All walks of life are facing huge challenges. The park responded quickly during the epidemic. On the one hand, during the four major international fashion weeks, it quickly and effectively analyzed the 2020 autumn and winter international fashion trends and shared them online with companies and students; on the other hand, the park’s R&D team worked hard to transform teaching results and continue in 2019 The design and development of some teaching results of “Autumn and Winter Clothing (Fur) Design and Craft Practice” in 2017; on the other hand, based on the original corporate service projects, in mid-February, we jointly planned a 6-day “online event” with Haining China Leather City “Live Broadcast” series of public welfare courses are free and open to all business owners in society. More than 3,000 small and medium-sized enterprises or merchants and more than 8,000 people have studied online, pointing out the direction for small, medium and micro enterprises to deal with the confusion of current development.

As a university industrial science and technology park, the park actively explores and strives to build a first-class intellectual fashion industry service platform in China.

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