Price increase and volume decrease in women’s clothing market in first-tier cities, with retail sales rising 13.33% in June
Monitoring data from the China National Commercial Information Center shows that in June this year, the women’s clothing market of key large-scale retail enterprises across the country (mainly department stores) showed a trend of rising prices and decreasing volumes, with retail sales rising by 12.57% year-on-year. Among them, women’s clothing retail sales in first-tier cities grew the fastest, with a year-on-year increase of 13.33%.
Judging from brand data in June, the average retail price of women’s clothing products in that month increased to a certain extent compared with the same period last year. Judging from the growth rate of comprehensive market share, goods with an average price between 2,000 and 3,000 yuan grew the fastest, up 2.4 percentage points year-on-year; goods with an average price below 500 yuan fell the most, down 5.76 percentage points year-on-year.
The top ten brands counted this month are Kelatier, Langzi, Baozi, Yaying, Gedi, ICICLE, Amash, VERO MODA, ONLY, and Nars. The total market concentration is 13.17%, year-on-year. A decrease of 0.7 percentage points and a month-on-month decrease of 1.34 percentage points. Statistics show that there are many brands in the first-line mature women’s clothing market, the concentration is lower than other categories, and the market competition is fierce.
In addition, among the top ten brands, Langzi, Baozi, Yaying, and Kelaidi performed better, and their comprehensive market share increased to varying degrees compared with the same period last year, increasing by 0.39%, 0.39%, and 0.30 respectively. %, 0.14%. Data shows that the Langzi brand has increased its market coverage in second- and third-tier cities, and its comprehensive market share has increased significantly. Through the analysis of the brand’s single products, products priced between 1,000 and 3,000 yuan have the best sales, accounting for 53.01% of retail sales.
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