See how the fashion industry can open up a new pattern of talent training?
Entering the “14th Five-Year Plan”, new competition is not only manifested in the battle of technology and talent, but also in the competition of the talent training system behind it. As China’s fashion consumption enters an iterative period of personalization and diversification, China’s clothing industry has also entered a new stage, turning to creative design as the core and technological innovation as the support. Excellent culture is the guide and brand building is the starting point. All these pose unprecedented challenges to the industry’s talent support.
Accelerating the “formation of an industrial talent training system that meets the actual needs of industrial development” will be a major issue to promote the development of the industry to a new level. In this regard, whether it is fashion companies, industry experts, or institutions, they all believe that fashion education should not only take the lead in high-end exploration, but also devote itself to industrial applications.
“Top the sky”,Increase investment in cultivating “top talents”
Today’s Chinese apparel industry has long outgrown its “tradition”. Many fashion companies have focused on the integrated innovation ecosystem of fashion resources to lead fashion consumption trends, meet people’s new expectations for a better life, and enhance their right to speak in fashion. According to the “Guiding Opinions on Fashion Development of the Textile Industry during the “14th Five-Year Plan”” released by the ChinaTextile Industry Federation in June 2021, as fashion development continues to intersect, integrate and The trend of penetration is that design talents, creative talents and productive service industry talents with independent innovation capabilities, especially interdisciplinary and cross-industry high-end compound talents with comprehensive skills in operating the fashion industry, present a relatively obvious structure in the industry Sex is in short supply and cannot meet the rapid iteration of fashion needs.
Sun Ruizhe, President of the China Textile and Apparel Federation, also pointed out that the essence of innovation-driven is talent-driven. To win the market competition in an all-round way, we must not only rely on excellent productquality, channel resources, At the same time, it also relies on the brand’s strong product development capabilities and fashion control capabilities, which are always inseparable from “people”.
High-tech talents are rare and are a common pain point in the development of the industry. In recent years, the personalization and segmentation of the industry have led to more and more product sections of enterprises, causing the already scarce cutting-edge talent resources to become an “endangered species” due to matching problems. “. Yang Guchao, manager of the human resources department of Baoniao Clothing of Baoxiniao Group, said that recruiting talents has become a long-term and arduous task in the development of enterprises.
Peacebird, which has made great achievements in fashion leadership, has set up its own fashion center as its headquarters building and is committed to building a comprehensive fashion platform rooted in China and serving the world. In 2019, the brand launched the Chinese design PEACE platform for the first time at Paris Fashion Week, also aiming to attract more young designers. Currently, Peacebird has more than 500 designers with an average age of 28-29 years old. It has reached an update speed of only 1-2 weeks from design, research and development to launch, and about 100 new models are launched every week. It is reported that Peacebird will inject 20 million yuan in special funds in the future to cultivate R&D and design talents.
The heavy investment of many fashion companies also reflects from the side that the current high-end design talent echelon does not match the needs of industry development.
To cultivate high-quality “top talents”, in addition to learning and tempering in enterprises, professional colleges and universities are also bound to have a duty. To open up pathways for high-end talents while students are in school, colleges and universities need to accurately grasp industry needs and concentrate on allocating resources. At this point, Jiangxi Institute of Fashion Technology is very representative. In 2020, the school’s two majors, Fashion Design and Engineering and Clothing and Apparel Design, were identified by the Ministry of Education as national first-class undergraduate majors. In addition, the school also has two national first-class courses and a provincial first-class undergraduate major. There are 2 points, 1 provincial key discipline, 4 provincial specialty majors, and 34 provincial quality courses. The school also won 2 first prizes and 4 second prizes of the Jiangxi Provincial Undergraduate Teaching Achievement Award. Over the years, Jiangxi Fashion Institute has climbed step by step and made every effort to provide high-end talents to the industry.
In order to allow students to stay on the cutting edge, keep up with the market, and gain insight into the direction, Jiangxi Institute of Fashion Technology has established several provincial-level scientific research platforms such as the Chinese Fashion Culture Research Center and the Jiangxi Modern Fashion Engineering Technology Research Center, and has also established a clothing application technology research and development center. It has been approved as a school-level research institution; many famous designers have set up design and creative studios in the school, becoming a window for students to open up practice.
In terms of hardware investment, the school has built 7 practical teaching bases including a clothing creative design center, clothing engineering technology center, and art and media creative center of nearly 60,000 square meters. It has also built clothing performance testing, clothingIntelligent manufacturing, VR virtual simulation and other 230 experimental training rooms.
This year marks the 30th anniversary of the founding of Jiangxi Institute of Fashion Technology. Thirty years of continuous investment have resulted in the emergence of a large number of top ten fashion designers in China, such as Liu Jianghong, Wan Mingliang, Liu Xiaofei, Chen Kun, Wei Xinkun, Zhu Lizhen, Gao Xiaochun, and innovative designers. �Well-known alumni such as rising talents He Xin, Yu Zedong, Zhang Xiaojun, and Guo Zhiqiang are hailed as the “Jiangfu Phenomenon” by the domestic fashion industry.
Be down-to-earth and cultivate “retainable” talents
In terms of “location”, for the clothing industry, innovation ability is not only reflected in artistic pursuit and leading trends, but also in the transfer, diffusion and implementation of creativity to the production process. This is the key to the industry maintaining sustainable growth and continuously enhancing competitiveness. The essential.
During the reporter’s research and visits, we often heard that clothing companies reported problems with talent placement. It is often difficult for fresh graduates to get started and it takes a long time to get started with the company. Wang Rui, the head of Delos Clothing Co., Ltd., once told reporters that graduates often lack concept of specific work content in the early stage of employment, lack of understanding of brand audience characteristics and consumer market, and lack a “down-to-earth” temperament. “Brands require a lot of time and energy to communicate with new people, and onboarding training takes too long.”
Too long running-in time has become a common phenomenon in the industry. Once running-in fails, there will be a loss of talent. For this reason, the education and talent cultivation model that combines industry and education is becoming more and more popular, and many schools are also actively taking measures, such as school-enterprise cooperation, companies coming to schools to teach, and students entering companies for internships… School teachers and corporate masters share the task of education and teaching. The dual mentor system is providing the industry with a large number of more “standard” design talents.
In this regard, students from Jiangxi Institute of Fashion Technology are praised by the industry as “decent, capable, and useful”. It is reported that Jiangxi Institute of Fashion Technology is also cooperating with local governments and industry associations such as Nanchang Qingshan Lake District, China’s knitted clothing base, Yudu County, a famous Chinese brand clothing manufacturing city, Humen Town, a national clothing brand creation demonstration area, Changshu, a famous casual clothing city in China, and Heilan Group Well-known enterprises such as , Bosideng, Lilang, Septwolves, Dongmeng, and Aston have implemented cooperation between schools, schools, enterprises, and school associations to jointly establish 237 off-campus practical teaching bases.
According to reports, the school currently has nearly 15,000 full-time undergraduate and junior college students. Over the past 30 years, Jiangxi Fashion Institute has continuously sent more than 80,000 “Jiangfu people” to take root in the industry. In recent years, the development of the college has been increasingly recognized by enterprises and even all walks of life, and has won the “China Fashion Design Education Award”, “National Top Ten Professional Schools”, “China’s Top TenEmploymentQuality Demonstration School” and Jiangxi Province’s Advanced Employment Unit have become a large-scale “blood bank” for the development of China’s textile and garment industry.
Facing the “14th Five-Year Plan” and the “Second Centenary”, design talents, as the core force in the development of the fashion industry, will shoulder the important task of promoting China’s clothing industry to enter a new stage of original design and carrying culture. The market is constantly iterating and there is no end to education. Enterprises and colleges must base themselves on the characteristics of the industry, combine the characteristics of the times, expand their international horizons, and continuously strengthen systematic research on talent training, in order to achieve the talent accumulation that a fashion power should have.
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