Keqiao: The textile regional public brand strategic decision-making advisory committee was established
In order to further accelerate the construction of the “Keqiao Preferred” textile regional public brand, on August 19, the first plenary meeting of the Textile Regional Public Brand Strategic Decision-making Advisory Committee was held in the Keqiao District Administrative Center.
Main person in charge of the Keqiao District Office, Propaganda Department, Finance Bureau, Commerce Bureau, Market Supervision Bureau, Textile City Co., Ltd., Development and Operation Group, Textile City Construction Management Committee, and Shaoxing Customs Supervision Section, textile regional public All members of the Brand Strategy Decision-making Advisory Committee attended this meeting. Chen Hao, deputy secretary of the Keqiao District Party Committee and head of the district, delivered a speech at the meeting. The meeting was chaired by Fang Youmei, deputy director of Keqiao District.
Keqiao’s textile industry has a long history, a solid foundation, a complete industrial chain, and the unique advantages of “market + printing and dyeing”. It is making every effort to build a world-class modern textile industrial cluster and new The international textile capital of the period. China Textile City is the largest textile distribution center in the world, but the problem of lack of famous brands is becoming increasingly obvious. There is an urgent need to implement “brand strategy” to promote the industry from a strategic level. To improve brand development, we will vigorously guide enterprises to transform from mere “production processors” and “fabric auxiliary material suppliers” to “brand partners” integrating material innovation, process innovation, and daily product innovation, leading the overall improvement of the industry and promoting The construction of the textile regional public brand “Keqiao Preferred” has become the top priority of Keqiao District at present.
At the meeting, Fang Youmei read out the list of members of the Textile Regional Public Brand Strategy Decision Advisory Committee. The Decision Advisory Committee will hold meetings from time to time to evaluate or make decision-making suggestions on regional public brand development strategies, standard systems, communication and marketing, etc. Chen Hao issued letters of appointment to Jiang Jianping, chairman of the Decision-Making Advisory Committee, and Wu Haiyan and Shen Lei, vice-chairmen.
Feng Hualin, Secretary of the Party Working Committee of China Textile City and Director of the Textile City Construction Management Committee, reported on the progress of preparatory work for the construction of a regional public brand of textiles and the main matters of decision-making and consultation. Feng Hualin introduced that Keqiao District has established a special work class and preparatory group for the “Keqiao Optimization” textile regional public brand. Since the special class preparatory group was officially put into operation, it has started from investigation and research, trademark registration, standard formulation, packaging improvement, and brand cultivation, and is highly efficient. Promote the preliminary work of the textile regional public brand strategy, and some have achieved progress and phased results.
Feng Hualin said that at present, the creation of regional public brands for textiles is still in the stage of investigation and research and overall architecture design. It faces the path and strategy of creating regional public brands, selection of operating models, construction of standards and evaluation systems, and the overall improvement of the image of textile outer packaging. decision-making research.
Participants exchanged and discussed the conference theme, decision-making consultation matters and other contents. Representatives from all parties fully affirmed the work of creating regional public brands for textiles, and suggested starting from the theoretical system, clarifying the positioning, goals, and objects of brand building, and clarifying customer groups and needs on the basis of summarizing the original dilemmas and problems. Combining digitalization and cross-regional global links, we will promote the construction of regional public brands from aspects such as standard construction, industry, city, culture, tourism, and design trends, and continuously expand the competitiveness of Keqiao Preferred.
After fully affirming the previous work, Chen Hao pointed out that building a regional public brand of textiles is an intrinsic requirement for accelerating the transformation and upgrading of China Textile City and building an international textile capital. Departments at all levels and business entities in all industries must be brave enough to innovate and actively explore and practice.
He stressed that it is necessary to form a consensus on brand strategy, combine the advantages of industrial development, innovate business models, and unswervingly promote the brand strategy. It is necessary to effectively play the role of the decision-making advisory committee, support the decision-making advisory committee to participate in subject research, standard formulation, platform operation, marketing planning, planning design and other work, and promote the expansion of the influence of “Keqiao Best”; it is necessary to formulate a brand development plan, based on recent and Develop clear goals, visions, and mission measures in the mid-term and long-term, systematically sort out existing resources, focus on key research areas, and breakthrough directions; scientifically formulate standards, improve the credibility and recognition of standards, and build a leading and complete standard system in the industry; Pay attention to brand operations and establish objective and fair mechanisms for brand entry and exit, classification and grading, evaluation and feedback; we must strictly implement brand management, strengthen quality supervision, and strictly enforce entry thresholds. Stabilize product quality and effectively enhance brand recognition; we must do a good job in brand marketing, strengthen brand cultural connotation, promote integration into the dual cycle pattern, and continue to polish the quality foundation. All parties work together to strive to build “Keqiao Selection” into “domestic A leading and world-class regional public brand of textiles.
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