Experts talk about the “six key points” for high-quality development of the textile and apparel professional market
Data recently released by the Circulation Branch of the China Textile Industry Federation show that in the first half of this year, the branch focused on monitoring 46 textile and apparel professional markets (including markets Group) total transaction volume reached 596.700 billion yuan, a year-on-year increase of 43.93% and an increase of 11.52% over the same period in 2019. The overall operating conditions of my country’s textile and apparel professional market have basically returned to pre-epidemic levels, with some markets performing outstandingly and rising against the trend, with market transactions even exceeding their pre-epidemic levels.
The post-epidemic era brings not only challenges to the professional market, but also new opportunities for innovation and change. Analysis of the data in the first half of the year found that the accelerated integration of online and offline has promoted the growth of transactions in the textile and apparel professional market; the brand development level of the market and merchants has been significantly improved; merchants continue to optimize the supply chain and improve operational efficiency.
According to the statistical monitoring of the Circulation Branch of the China Textile and Apparel Industry Federation, in 2020, there were 925 professional clothing markets in my country with an area of more than 10,000 square meters, with a market operating area of 76.1861 million square meters, 1.4219 million shops, and 1.1549 million merchants.
The coexistence of opportunities and challenges has become a long-term issue faced by professional market people. The professional market must maintain stability amidst changes and actively innovate while maintaining stability to “turn crises into opportunities.” Xu Jianhua, vice president of the Circulation Branch of the China Textile and Apparel Industry Federation, said in an exclusive interview that under the background of basing on the domestic cycle and promoting the development of domestic and international dual cycles, my country’s textile and apparel professional market should focus on intensification, specialization, branding, digitalization, and green Starting from the six major directions of globalization and internationalization, we will comprehensively promote the transformation and upgrading of the textile and apparel professional market, establish a new positioning, tap new advantages, optimize new channels, and seek new development.
First, intensification is a necessary prerequisite for high quality development. Through intensive development, the professional market uses differentiation as the principle to reallocate producers, consumers, and distributors to clarify their own positioning, achieve precise matching of the upstream and downstream of the industrial chain, improve production efficiency and operational efficiency, and alleviate The contradiction of unbalanced main structure; strengthening the core position of the leading market and adjusting the regional layout through the layout of the leading market across the country; repositioning the industries of the production-based market and the sales-based market through the exploration and transformation of the professional market’s own business model functions, strengthen regional docking and cooperation, alleviate the imbalance of regional structure, and achieve high-quality development.
Second, specialization is the first driving force for high-quality development. Through professional development, professional markets can rely on professional management teams and professional public service platforms to provide merchants and upstream production companies with more accurate and efficient services, improve the corporate level of merchants, extend the industrial chain of merchants, and thereby transform the original tradition development methods to achieve high-quality development.
Third, branding is an inherent requirement for high-quality development. Through the creation of regional brands, market brands, and corporate brands, more excellent regional brands will emerge in various places. At the same time, a series of cost-effective and high-profile mass brands will be produced in various subdivisions, forming a complete and mature national brand echelon. It greatly alleviates the contradiction between the imbalance of supply and demand structure and the imbalance of functional structure in the professional market, and provides brand support for high-quality development.
Fourth, digitalization is the core enabler of high-quality development. Through digital development, use information technology to improve the efficiency of the professional market and promote the rapid development of new business formats and new models in the professional market. Based on the in-depth application of big data, artificial intelligence and other Internet of Things technologies, with users as the core, we build an intelligent and digital platform to collect consumer demand data and combine Popular trend data and historical market data are used for new product development and design, and through supply chain management and the full link of the logistics and warehousing system, it provides enabling support for high-quality development.
Fifth, greening is a necessary condition for high-quality development. On the one hand, the professional market should actively strengthen the construction of ecological civilization, strive to build a green supply chain, create green production, green commodities, green logistics, and promote green consumption; on the other hand, the professional market should strengthen the construction of social responsibility and strengthen the construction of the credit system to provide Enterprises provide a fair competitive environment and provide consumers with a safe and comfortable consumption environment. Green development is the implementation of the five development concepts and social responsibilities of “innovation, coordination, green, openness, and sharing” and is an indispensable condition for the high-quality development of the professional market.
Sixth, internationalization is an inevitable choice for high-quality development. On the one hand, the professional market should actively develop overseas markets and seek diversified overseas cooperation models with the help of the “Belt and Road Initiative” construction; on the other hand, the professional market should actively create integration of domestic and foreign trade Development platform to cultivate new markets in the new era that combine domestic and foreign trade and integrate with international standards. International development is an inevitable choice for high-quality development of the textile and apparel professional market under the pattern of global economic integration and international textile and apparelindustrial transfer.
Xu Jianhua advancesStep by step pointed out that in the future, the textile and clothing professional market must realize the transformation from a traditional trading place and circulation channel to an industrial chain service platform, becoming a decision-making support platform serving small, medium and micro enterprises and a collaborative center for industrial chain innovation. Specifically, it must become A collection and distribution platform for data resources, an incubation platform for growing brands, an experimental platform for business models, a mass entrepreneurship platform for small and medium-sized enterprises, a platform for detonating fashion trends, and an experience platform for personalized consumption; it must also become a platform that integrates personalized design, large-scale customization, and experience An integrated platform that provides integrated services for industrial chain elements and cross-border elements.
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